ستيفان بيرسون واحد من أهم وأغنى رجال الأعمال في العالم، وهو المدير التنفيذي لشركة الملابس الشهيرة H&M التي أسسها والده ارلينج بيرسون

in the Swedish city of Västerås in 1948—one year before Stefan was born. He followed in his father’s footsteps and took over the management of a company that is now one of the world’s leading and most prestigious

global brands, thanks to its innovative designs for a wide range of age groups. Stefan took over the company from his father in 1982, and in

1998, Persson became the company’s CEO.

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مع تعيين ستيفان رئيساً تنفيذياً للشركة بدأ بالعمل على توسيع نشاط الشركة خارج البلاد وفي عام 2000 أفتتح ستيفان أول متجر لشركة H&M في

The United States saw major celebrations in the region, along with a large-scale marketing campaign across the country. During that period, the store became

one of the best-selling fashion retailers in the United States.

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في عام 2002 توفي ارلينج بيرسون مالك ومؤسس شركة  H&M تحولت 70% من أسهم الشركة لستيفان وال 30% بالمئة الباقية لشقيقته لوتي،

In 2004, specifically at the beginning of winter, the company unveiled its new fashion collection. Stefan collaborated with leading fashion designers to create the clothes, including

some of the world’s top designers, most notably Karl Lagerfeld. All the designs sold out in less than an hour. One of the key factors behind Stefan’s success is his strategy of selecting the best

innovative designs and his strong commitment to product quality.

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بعد عام2004 انتشرت مصانع H&M في كافة أرجاء العالم وكانت كبرى المصانع في الصين وبنغلادش ومصر لرخص اليد العاملة في تلك البلاد مما

helped reduce the company’s costs. Today, it is one of Europe’s leading and most widespread brands, with more than 3,400 stores

across Europe and around the world. Stefan made sure the company’s products were affordable and suitable for people of all backgrounds and ages, so the

company began producing distinctive, high-quality clothing for young children and babies, as well as stylish shoes that kept up with the latest trends.

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Another secret to Stefan’s success was his constant search for what was distinctive and unique. He developed special methods and initiatives to make shopping at his company’s stores an exciting

and enjoyable experience. Stefan is considered one of the most successful businesspeople in marketing, consistently outperforming his competitors with distinctive offers and initiatives.

The simple one that helps promote his company’s name.

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As for Stefan’s personal life, he leads a quiet life, like most businesspeople. Persson is married to Caroline Denise, and they have three children.

Stefan ranks eighth on the list of the world’s richest people, with a fortune of $31 billion.