لا يحتاج رجل المبيعات لشيء، أكثر من حاجته إلى معرفة الشركة التي يعمل بها، والمنتج الذي يعمل على بيعه للعملاء؛ وهذا يعني أنَّ معرفة هوية

of the company and knowing it inside out is the first step toward becoming a successful salesperson, especially since companies and organizations, just like people

And communities alike.

There are several things salespeople need to know inside and out, including the company’s culture and organizational structure, its products and their finer details, and the company’s past experience with

customers and other companies. The more well-known the company is in the market, the more time salespeople need to understand its culture and the values it

تأسست عليها.

.

Gathering Information

If salespeople need to understand their company and the services andProducts, it makes sense that there should be a source for this information. What is that

المصدر؟

There are many sources of information that can deepen a salesperson’s understanding of their company or organization. The most important is the company website,

as well as brochures published or distributed to its members, surveys of retail stores, and conversations with individuals خدمة العملاء، واستخدام

who use the product itself. These are all direct and indirect sources of information about the company that support the sales process.

In any case, research is extremely important because it helps the salesperson understand رجل المhow their company operates in the real world, how customers perceive it, and what they hope

to get from it, as well as their expectations for its products and services, and so on.

.

الأسئلة الخمسة

Every day, a sales representative introduces their company to customers and consumers with whom they hope to close a deal or sell a product or service. If they are not fully familiar

with the company, they will not be able to present it effectively to customers or potential partners, which could negatively affect the deal or cause it to fall through.

To overcome this challenge, the sales representative should know the complete answers to the following five questions about the company:

-تشارك؟

- What is the company’s future?

-من نحن؟

-ماذا نفعل؟

-كيف نفعل؟

-مع من نفعل

Providing clear, complete answers to these questions is extremely important when speaking with customers and partners with whom the company plans to close deals or sell products. Keep in mind that

أن Customer they may know nothing about the company. This means the sales representative must be precise and specific in their answers and avoid improvising or guessing, since they cannot know how it might affect

This applies to the prospective customer they are speaking with.

Before answering these questions, they must understand that each one requires careful consideration and a specific answer. The customer is waiting for

clear answers that address all their questions and concerns, so they can be convinced to buy the product or service or close the deal.