
The Rules of Competition in the New Millennium
May 12, 2020
Things You Should Hide From Your Employees
May 12, 2020
Robert Kiyosaki, author of *Rich Dad Poor Dad*, describes a four-quadrant model of people working in
business and commerce: E for employees, S for self-employed professionals, B for business owners, and I for investors. He considers the entrepreneur the best of
the four, saying: “One of the most important lessons I learned from my rich dad is that investing is not a product or a procedure, but”
“خطة شخصية”.
In his book *Why ‘A’ Students Work for ‘C’ Students*, he says that the education system guides and prepares students to
They should be good employees, not investors or entrepreneurs.”
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Changing the Employment Mindset
The biggest challenge is convincing individuals to move from seeking a job and job security to embracing entrepreneurship and believing in it. The role of
incubators and government support is to reinforce this idea of entrepreneurship, but change must begin with the individual, as the saying goes
Almighty God says: “Indeed, Allah will not change the condition of a people until they change what is within themselves.”
Regarding the change we hope to bring about, Elisabeth Kübler-Ross, a Swedish psychiatrist and creator of the “Change Curve” theory, believes that change goes through
five stages: denial (rejection) – anger (resentment toward the new situation) – bargaining (compromise) – depression
(coming to terms with reality) – and finally acceptance (coming to believe in it).
These stages do not necessarily occur in this order. But reaching acceptance and conviction requires identifying which stage we are in, so we can move through
the stages as quickly as possible and adapt to this shift in attitude toward entrepreneurship.
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اقرأ أيضاً :7 Lessons Young Entrepreneurs Should Learn
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Entrepreneurship Plan
I once told a friend, “If you don’t leave your job, it will leave you.” That’s the truth: you have to prepare for entrepreneurship, or
Planning for it early is important. Many people who retired or were forced to leave their jobs found it difficult to adapt
to their new situation, and some struggled financially and emotionally. This contrasts with those who prepared early by developing an entrepreneurship plan,
either by starting a venture themselves, preparing to do so, or involving family members—confirming that entrepreneurship is not merely an option, but a “personal plan,”
as Kiyosaki describes it.
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اقرأ أيضاً : How to Test Your Abilities as an Entrepreneur
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The Sniper Entrepreneur
Amid the COVID-19 pandemic, we cannot overlook entrepreneurship and the growing role of entrepreneurs. The field remains open,
and opportunities continue to emerge. Entrepreneurial hunters and explorers should look ahead to this broad horizon of opportunities, and what
new areas emerging in a range of fields, including healthcare, digital marketing, remote-work technologies, and applications
التواصل.
The days ahead will continue to bring new developments. We hope these exceptional circumstances will come to a safe end, by God’s grace, thanks to the efforts of our wise government
and the dedicated people of our nation. But one thing is certain: the world after COVID-19 will not be the same as it was before.
Addressing business founders and leaders, renowned American writer Thomas Friedman says, “After this health crisis ends, good leaders will play
a pivotal role.”




