Health and wellness products have recently become widely marketed and sold on social media. This prompted me to share some

tips and suggestions for marketing them effectively before putting them up for sale.

First, think carefully about the target audience you’re trying to reach. What challenges do they face? What do they want? Highlight your product’s features

and benefits, and use the educational post that comes with it to help solve many of the potential problems

قد تواجهها.

Let’s say you have a CBD product that helps people who have trouble sleeping. Instead of putting it up for sale, share a post on

on Facebook, with the headline “Four Strategies for Better Sleep.”

Now, who will see it? Probably two groups: those who fall asleep easily and sleep like babies, who have no

problems, and those who already struggle with getting enough sleep—the target audience. So focus on what your product offers and the problem

التي يذللها.

Of course, all of this makes sense so far. But to be a good marketer, showcase some imitations of your original product, and

explain how to tell them apart. Remember that most marketing scenarios require effort and persistence.

Once your post captures the target audience’s attention, it will go a long way toward solving those problems; as a result, you will have managed to

A conversation starter that paves the way for a chat with them, where you can explain all the relevant details about your product.

You can also share tips in your posts to help your target audience sleep better, with suggestions that help them

unwind before bed, such as:

- Which foods should you avoid?

- How can you position your pillow to sleep better?

- What practices can help you sleep or meditate?

The inevitable result is that only people who are sleep-deprived will relate to you and engage—and you may get an invitation to take part in a

open conversation, but that’s not a step toward buying your product.

Of course, you’ll need a highly persuasive, polished post to get to this point. So try an engaging post, such as: “Here are 14 proven steps

to improve your sleep. Contact me for more information and to get this free guide.” That way, you’ve prompted them

to get in touch with you, whether they intended to or not.

Along the same lines, let’s say your CBD product treats back pain. Publish a post about the importance of diet in getting rid of

Excess body fat, or the importance of exercise in helping with weight loss and, in turn, easing back pain.

However, you should cover all the ways your product can help and explore the problems that may worsen if

these symptoms are ignored, identifying the areas where strategies, tactics, and suggestions can help solve

هذه المشكلة.

them. Ultimately, you’re sure to attract many people dealing with these problems and will be able to connect

and have conversations with them. You can then present and successfully market your product.