No one seeking success in today’s business world can afford to overlook social media and its role in strengthening brand success. ويقدم

Medy Navani, founder and CEO of Design Haus Medy, shares ten tips to help you build a distinctive, influential presence on

social media and manage it successfully.

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Think like the manager of your personal brand

Decide how you want to present yourself and the best way to shape that image professionally. Don’t hesitate to express your interest in this topic.

Outside the workplace, you can discuss this with colleagues and partners and ask whether they think you’re giving the right impression of yourself.

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كن صادقاً

It’s very easy to spot inaccurate information in your profile—especially for friends, family, and colleagues. So it’s important to be honest, because

false additions to your résumé will be exposed, especially by company recruiters, who will notice inconsistencies in

dates and job titles.

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Disclaimers do not provide legal immunity

Disclaimers such as “The views expressed here are my own and do not reflect those of my employer” offer no legal protection if you publish a post.

or an offensive tweet, or one that contradicts the company’s official policy.

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Be mindful of your privacy

Social media settings are usually open by default, so it’s best to adjust them to get the most value

from your activity on these sites, while taking care when sharing information about your family to prevent it from reaching the wrong

people. And don’t assume that any information shared on these sites can remain completely private.

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لا تكن خجولاً

Promoting yourself benefits both you personally and the company you work for. The more active you are on social media—whether by sharing or

uploading photos and videos, posting, commenting, tweeting, or liking—the more people will view your profile, increasing the value of your brand

virtual platforms. So, stay active on these sites as part of your daily routine.

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Embrace a spirit of reciprocity

This reduces the risk of coming across as overly self-promotional. Make a positive contribution to discussions, offer free advice, and share content

posted by others. Celebrate their achievements, and like and comment on their posts—all of this will benefit you in return.

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Practice self-criticism

Set aside time to assess yourself and analyze how effective your online activities are, then work continuously to improve your performance. Simply put, this means focusing on

activities that deliver positive results and doing less of those that don’t. If you aren’t getting many views, likes, or

comments, it may be best to redirect your efforts elsewhere.

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التزم بالقواعد

In highly regulated sectors, such as financial services or healthcare, strict rules govern all forms of communication, including

social media. In addition, employees of publicly listed companies should be careful not to disclose information that could be considered

price-sensitive or that could harm investors.

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Be wary of falling victim to fraud

Social media is a fertile ground for identity thieves, so avoid sharing unnecessary personal information, such as your phone number or

date of birth or address. Watch out for phishing attempts, such as fake friend requests, and use strong passwords to protect

your accounts.

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Don’t be argumentative.

This always backfires. Try to enjoy your time on social media without getting drawn into lengthy, unproductive arguments, and avoid writing

anything inappropriate.