Every now and then, supporters of a major brand boast that it’s invincible, and that even considering its bankruptcy, collapse, or failure is out of the question.

Let alone actually thinking about it.

This is often said by supporters of Apple and other competing companies such as Microsoft Google and even Facebook, despite history and reality showing that the downfall of

companies is entirely possible.

Some might say that Apple is the first company in history to reach a market capitalization of $1.1 trillion and has more than $100 billion in cash that it could use to

buy other companies—even though the U.S. company has lost more than $200 billion and its valuation recently fell to $900 billion amid a stock market correction, in addition to its decision to stop disclosing iPhone sales to investors.

In this article, however, we’ll discuss why Apple and other major companies are vulnerable to failure, bankruptcy, and disappearing, as happened with companies such as

the collapse of Lehman Brothers and its permanent disappearance

عملاقة من قبل.

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A lesson from Amazon founder Jeff Bezos

Yes, this is the bank that brought about the 2008 global financial crisis, after months of turmoil in global financial markets and discussion about it.

The bank was founded in 1850 and survived for 168 years—far longer than today’s tech giants, including Apple.

In fact, the U.S. bank, one of the largest in the country, had assets valued at around $640 billion. Despite that,

it collapsed, delivering a major shock to its owners, customers, and the entire world.

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درس من جيف بيزوس مؤسس أمازون

في اجتماع له مع فريق عمله في سياتل، وجه أحدهم سؤالًا للرئيس التنفيذي Jeff Bezos عن مستقبل الشركة في ظل سقوط الكثير من شركات التجزئة

with long histories and global recognition. For those unfamiliar, traditional retail is collapsing because of e-commerce, and thousands

of stores and malls are closing in the United States. This trend is expected to spread to the rest of the world.

Jeff Bezos was clear: Amazon is not too big to fail. Like other major companies that have gone bankrupt, it could one day collapse.

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He said, “I actually predict that the day will come when Amazon goes bankrupt. That’s very possible.”

But he emphasized that one crucial factor could spare the brand this painful fate: focusing on customers and avoiding an inward-looking approach.

and worrying about itself.

He added, “If we start focusing on ourselves instead of our customers, that’s the beginning of the end. We must try to put that day off for as long as possible.”

فترة ممكنة”.

Amazon has a 43% share of the U.S. e-commerce market, and that figure is expected to grow to 48% this year.

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Apple Hasn’t Learned This Lesson

Apple, by contrast, seems very happy with its success. It proudly trades on Steve Jobs’s legacy and its large global fan base, making the most of its name

by raising the prices of its products, especially the iPhone, year after year.

Some might argue that Apple products are high quality and expensive to manufacture. We don’t dispute their quality, but iPhones are made in China, where

It makes hundreds of dollars on every iPhone. By recently withholding sales figures from investors and the media, it has chosen to increase revenue

and profits by boosting its profit margin, at the expense of growing sales by selling in large volumes and giving as many of its customers as possible the chance to get the latest iPhones.

عدد ممكن من جمهورها.

Apple focuses on revenue and profits, and that is its right. Unfortunately, though, it forgets about its customers and its fan base—especially those who cannot afford to spend $1,000

on a new iPhone every year or two.

End of article:

أعجبني كلام Jeff Bezos At the latest meeting, he predicted his company would go bankrupt despite its current prosperity. He has learned that no one in the world is beyond failure, which

It may seem like a fatal crisis, but this is a golden lesson for us and for Apple.