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Everything changes over the days and years. What we used in the past and found effective may no longer be useful today—and may even cause problems. Marketing
also changes over time. Methods that were used in previous years and achieved remarkable success may no longer work today, given the significant differences
between consumers’ needs and preferences in the past and their needs and preferences today. That’s why we prepared an article titled “Learn About Old and New Marketing Rules
and Their Impact on Your Business” وهو مقال يتم مقارنة الاساليب القديمة فى التسويق بالاساليب الجديدة فى Marketing والتأثير الذى
يمكنWhat happens if you follow these methods or ignore them? For your information, this article is not our own original work; it quotes an important section from the book “
Business-to-Business Selling” by author Geoffrey James.
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Old marketing rules:
– Market products that people need so they’ll sell easily.
– Try to reach a very large number of people with attractive advertising.
– Using the company’s brand in the marketing process.
These are the rules that many companies followed in the past to generate substantial profits and build highly renowned brands that are still well known today,
such as Coca-Cola, Sony, and others. However, these rules are no longer effective, and even the companies that once relied on them have moved away from them.
The reasons include:
– Consumers have shifted from large market segments to smaller ones, each with its own interests and needs, driven by the rise of media, the internet, and other channels.
– The increase in advertising from different companies has led customers to pay less attention to what those companies have to offer.
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The new rules of marketing:
– Market products tailored to a specific segment of customers or consumers.
– Earn consumers’ trust and support by targeting them with ads and messages.
– Shape future marketing offers around your audience and customers, based on what they prefer and want.
Comparing the old rules of marketing with the new ones, we can conclude that what is happening now is the exact opposite of what happened
in the past. Insisting on using old methods will not pay off; it will cost you a lot of money and expose you to many
The lecturer and your use of new methods will indeed increase your sales and profits.
