Step by Step: How to Write an Effective Email
17 August، 2021
How to Become a Better Digital Entrepreneur!
17 August، 2021
إن مَن يعمل في مجال Online selling يبحث دوماً عن أفضل الحلول والخيارات لتسويق منتجاته وخدماته
They aim to be present on every social media platform to reach as many
potential customers.
Great, but here’s the question: How will your audience go from seeing your product or service promoted on these platforms to buying it?
Social media? They’ll certainly click through to a page on your website to learn more about the product and the services it offers.
Then they’ll click a button that takes them to another page where they can complete their purchase!
So, it’s important to focus on the page that connects the product to the checkout page. We call this bridge between the two:
صفحة البيع أو Sales Page!
This page plays a major role in convincing visitors and potential customers that the product you’re talking about on your page
is the perfect product for them—and that it will solve their problem as soon as they buy it.
With that in mind, we’ve put together this post to teach you how to create a sales page that entices customers.
And they’ll buy from you! Follow us!
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ماذا يعني صفحة بيع Sales Page؟
A sales page is a web page created to provide important information about a product you want to sell, highlighting its features
and benefits that make buying it worthwhile and meaningful for potential customers!
This page usually includes an image or a short video in which the product’s creator briefly describes what it offers and explains a little
عن عنه. وكذلك زر ينقر عليه الشخص المهتم بالمنتَج ليتم توجيهه إلى صفحة الدفع أو
Checkout Page ليشتري المنتَج.
A sales page also typically features examples of people who have tried the product or service and achieved positive results. Whether
Through a video featuring these people or by sharing photos that show the changes they’ve experienced. These testimonials
هي بمثابة دليل اجتماعي أو Social Proof influence potential customers’ purchasing decisions, encouraging them to buy.
على ذلك.
بعد أن تعرّفت على معنى صفحة البيع Sales Page and how it can encourage more people to buy your product
or sign up for your services, it’s time to explore the key steps for creating a sales page.
How to Create a Sales Page
هناك الكثير من الخيارات التي يمكنك استخدامها لتقوم بإعداد صفحة البيع Sales Page الخاصة
on your website!
The producer or entrepreneur decides on the approach and tools for developing this page, based on the marketing strategy
they want to use and the nature of their target audience—specifically, the characteristics of their ideal customer
المثالي لمنتجاته Persona.
بشكل عام، هناك مجموعة من العناصر التي يجب على كل صفحة بيع Sales Page أن تتضمنها:
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1- Create a compelling headline for your sales page
Choose the headline carefully and strategically. It will be what encourages visitors or potential customers
to keep reading and learn more about the offer featured on your page.
Here are some of my top tips for writing a page headline:
A- Keep it short and direct, and make sure it clearly describes the product or service
B- Try using an action verb, such as “Buy,” “Install,” “Subscribe,” or “Pay in installments”…
Using a verb directly—in the imperative form, as it’s called in grammar—has a stronger impact on customers and motivates them to take action
than phrases such as “purchase,” “subscribe,” or “pay”…
C. Add a compelling phrase to the headline that encourages potential customers to take advantage of the offer now rather than putting it off
to think about later.
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2- A Sales Video or Product Images
To help potential customers or visitors understand what you offer, they need to see a sample of the product or an explanation
of it. So consider adding images of the product you’re selling, or a sample of the content if you’re selling an educational course or other content.
Available as an e-book!
If you want to use a format that sparks more interest and engagement, focus on video. It’s well known that video
drives much more engagement than images or text.
باعتبار أن دماغنا بطبيعته مبرمج لاستيعاب المحتوى السمعي البصري بشكل أفضل (بحسب موقع medium –
global content publishing and information sharing on a wide range of topics), using professional videos
helps communicate your message more effectively to your audience.
Other facts and data also confirm the need to use video when creating a sales page:
A positive user experience with a product video ad makes that user more likely to buy.
بنسبة 97%.
Users spend 88% more time on websites that include video.
The video shouldn’t be too long; ideally, it should run for one to two minutes.
This doesn’t mean you can’t publish a longer video. What I mean is that audience engagement with video content
is most reliably captured during the first two minutes!
Since the goal of the video is to drive sales and it will appear on the sales page,
بحسب موقع (Yum Yum Videosit’s best for a promotional video to be between 15 and 59 seconds long.
You’ll talk about yourself, introduce yourself and your area of expertise, then start talking about your product or service,
what sets it apart, and the benefits customers get from buying it or signing up for it.
Try opening by addressing a pain point or problem the viewer may be experiencing. This can help you capture
the viewer’s attention and get them thinking more about buying your product. Then explain how your product can help them
Solve this problem and overcome it—all in under two minutes, as I mentioned!
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3- اسم المنتَج
Place the product name prominently in large text at the top center of the sales page. It’s important to help potential customers
remember the product name, so they know exactly what they’re buying.
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4- Describe the Product or Service
What features does it offer? What is it made of, and how is it used? You can explain this in about two lines
or three at most.
For example, if your product is a men’s shaving machine, write two lines describing the machine’s brand, its components, and the accessories that
It comes with it. You can also describe its features, such as its power, color, and the bag it comes with, and so on.
If your product is a makeup case, you can describe its brand, materials, colors, and use.
If you sell an online course or an e-book, you can describe the type of learning material and the number of lessons,
lessons or videos included in the course (the syllabus), its total duration, or the number of pages if
it’s an e-book.
Describing your product or service is essential, because potential customers need more
Information about what the product or service is, encouraging visitors to learn more about it.
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5- List the product’s features
Once you’ve named the product and described it accurately, it’s time to talk about the features and benefits customers will enjoy if they
buy your product or service!
Add a short bullet list describing the benefits customers will enjoy if they make a purchase.
There are two important points to keep in mind at this stage:
- Don’t claim that the product or service offers something it doesn’t, as this could anger potential customers.
and lose trust in you. Not only will they return what they bought and ask for a refund, they may also become a customer who dislikes your brand.
Commercial hater They may also tell others about their experience and discourage people around them from buying from or doing business with you.
In this section, try to explain what sets your product apart from other competing products on the market.
you operate in. Often, the features and benefits of the product presented in our offer play a major role in increasing customers’ interest.
في الشراء.
What Are the Key Behaviors of Today’s Consumers, and How Do They Affect Your Sales?
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6- Name the product’s manufacturer or author
Whatever entrepreneurial business field you operate in, be sure to clearly identify on your sales page the manufacturer
of the product or its author (if it is a digital product). When a prospective customer views the offer you present on your page
Sales prospects will want to know which company or person is responsible for the product.
If that isn’t clearly stated, visitors may not feel confident or comfortable learning more.
Add a couple of lines naming yourself or the manufacturer, and briefly explain how many years you’ve been in business and what industry you work in…
Include any important information or facts that show visitors you’re an authority in the market.
و مصدر ثقة!
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7- زر للدعوة إلى إجراء Call to Action أو للشراء
This is an essential element to include when creating a sales page on your website.
وضع هذا الزر لا بد منه، لأنه المسؤول عن حمل الزبون المهتم بالمنتَج إلى صفحة الدفع Checkout
ليقوم بالشراء.
Try to choose a clear action for the customer or buyer to take—one that achieves the goal you have in mind for them (call to action)،
Choose a direct, clear action that needs no explanation.
Choose a font size larger than the text used elsewhere on the sales page, and select a color for the
button that makes it stand out and catch the eye.
“Catching the eye” does not mean choosing a clashing color that doesn’t coordinate with the color used for the page background
Sales copy can irritate visitors. Instead, choose a complementary color that clearly contrasts with the background color!
Keep the call to action to no more than two or three words; don’t use a long phrase. Choose wording
that is very direct, such as “Buy Now,” “Click to Buy,” or “Buy Immediately.”
Place this button in several locations on the sales page: in the top section next to the product name
or service, at least twice further down the page, and finally at the bottom.
Tip:Don’t have the Buy button or call-to-action button take customers directly to the checkout page (for buttons near the top),
Instead, configure these buttons to lead visitors further down the page, where they can learn more and get additional
information about the product. This helps them make an informed, responsible purchasing decision based on a deeper
understanding, rather than rushing into a purchase and regretting it later.
Only the button at the bottom of the page should take prospective customers to the checkout page to make a purchase
and complete the transaction to get the product.
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8- Include testimonials from people who have tried and benefited from the product or service
Nothing is as effective at influencing people’s purchasing decisions as testimonials from those who have tried your products and received
نتيجة بالفعل!
We’re often influenced by other people’s opinions, experiences, and knowledge of products before we consider buying them. This feeling
طبيعي جداً ونسميه بالدليل الاجتماعي أو Social Proof.
Take advantage of this approach: interview people who have benefited from your products and record videos of them sharing their opinions
about the product and recommending it to others, while describing its benefits and positive impact on them.
You could also share photos of them (with their permission, of course) before and after the change. Alternatively, written testimonials in
the form of a Facebook or Instagram post will work just as well.
Place these testimonials directly above the price and purchase button. This way, customers read these different opinions and become more
eager to buy the product.
If you decide to record videos featuring your customers, aim for a video that’s between 60 and 119 seconds long—equivalent to
one to two minutes at most!
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9- Display the product’s price or pricing plans
في أسفل الـ Sales Page، ضع سعر الكورس أو باقات الاشتراك التي تود تقديمها.
Display the price in a clear, easy-to-read box. If you want to offer subscription plans for a service or
For a course that you regularly add new content to, it’s best to give each plan or package a name,
so the name reflects what the package includes and its level, and makes it easier for potential customers to tell the options apart.
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10- List the payment methods
List the payment methods you’ll accept for your product. Will you offer cash on delivery? Credit cards,
Credit cards؟ وما هي الشعارات: ماستر كارد، فيزا، American Express…etc. Can customers pay by
التحويل البنكي؟ أو PayPal ؟ Payoneer؟
Choose the appropriate symbols and display them clearly below the product price.
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11- وضع اشارة إلى مدة إعادة المال Refund you offer to customers.
Including this information is very important. It helps potential customers feel more confident about buying, knowing they can
return the product and get their money back if there’s a problem with it.
Most entrepreneurs don’t like to include this because they believe it increases the likelihood that people will return their
They bought it and requested a refund.
But trust me: when you don’t promise customers more than your product delivers or exaggerate the benefits they’ll get from buying it,
and you clearly state the period during which customers can request a refund, the likelihood of refund requests drops significantly.
Money Refund
As the saying goes, “Forbidden fruit is the sweetest!”
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12- Provide a way to contact the product or service owner
It’s perfectly normal for a customer or visitor to صفحة المبيعات have many questions or need help with
Provide clarification before the customer buys the product.
If visitors look for a way to contact the product owner or the company responsible for it and can’t find one, they may feel
disappointed and frustrated, and give up on buying. That means missing valuable opportunities to make more sales,
and of course, you don’t want that, right?
So give potential customers a way to reach you. It could be a WhatsApp number, an email address, or
a Facebook page! Place this contact information at the bottom of the sales page, near the final purchase button.
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Important tips for creating a sales page
Now that you’ve learned in detail how to create a sales page, before I walk you through a practical example of a sales page template,
I’d like to share a few quick, practical tips to help make your sales page
stand out from the rest.
1- ضع روبوت دردشة ChatBot إذا كان ممكناً
This modern, technology-driven approach is interactive and encourages customers to engage more with your website
while building their excitement and making them feel that their problem or question will be resolved quickly.
If you can hire a developer to take a look, don’t hesitate!
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2- Test your sales page
If you want to increase sales and conversion rates on your sales page, the key lies in
on-page tests: make a change to one of its elements and see what difference it makes!
مثال: زر الدعوة إلى الشراء Call to Action أو CTA
Let’s say the button is green. Keep it that way for a month and track the number of visits and how many
النقرات التي تتلقاها على الزر (معدل التحويل conversion rate).
Then change this color to, say, lemon yellow, and monitor consumer behavior and click-through rates for another month.
قارن النتائج التي حصلت عليها لتعرف اللون الذي حقق نتائج أفضل، نسمي هذا النوع من الاختبارات
A/B testing. أو A/B tests.
When running A/B tests on your sales page, don’t change more than one thing at a time:
بل One change at a time: button color, font size, headline size, button placement, image, or wording
Call to action…etc.
Because if you change more than one thing, you’ll lose track and won’t be able to measure the impact or the resulting change.
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3- Use a question-and-answer format in your sales page content
من أحد أهم عناصر المحتوى التفاعلي أو Interactive Content …its ability to spark the customer’s desire to engage with it. Consider using
a question-and-answer format, which encourages engagement. Try asking a question that speaks to the page visitor, then answer it.
Example: Suppose you’re talking about the product’s benefits. Instead of using a conventional heading like “Product Benefits” and listing the features…
حاول أن تستخدم الأسلوب التالي: هل فكرتَ فيما يقدمه هذا المنتَج لك؟ … and remember the benefits.
(This approach is certainly more effective at making visitors genuinely curious about what the product has to offer.)
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4- Offer an attractive discount
We all love discounts, don’t we? Show the product’s old and new prices on the sales page to make customers more eager
to buy and feel that it’s really worth taking advantage of the offer and buying now.
حاول الاستفادة من تقنية الأرقام المغرية وهي الأرقام 7، 8، 9، بدلاً من أن تضع سعراً USD 40,00 للمنتَج بعد
أن كان سعره قبل الحسم USD 75,00، حاول أن تضع سعره USD 39,99 أو USD 39,98
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5. Pay attention to the design
Visual elements are very important and have a significant impact on the mindset of visitors to your sales page! Make the most of
this look, and try to use a design that speaks to the emotions of potential customers and influences them, prompting them to
Interact with the page because it feels familiar to them.
نسمي هذه التقنية في التصميم: التصميم العاطفي أو emotional design!
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6- اهتم بميزة صفحات البيع الصديقة للأجهزة المحمولة mobile-friendly
You can’t afford to overlook this if you’re aiming for success as an entrepreneur, because most people today
use mobile devices—especially smartphones—to keep up with the latest news online and browse websites
E-commerce.
بحسب منشور نشره الموقع Green Geeks (منصة تقدم خدمات استضافة Hosting Web)، عن مصادر أخرى،
57% of customers would not recommend doing business with a company or website that is not mobile-friendly.
If a visitor opens your sales page on a smartphone and the page is not mobile-friendly, it will be impossible for them
to continue reading, which means losing a sales opportunity and a customer.
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7- وضع شعار اعفاء من المسؤولية disclaimer عند الضرورة
The purpose of this badge is to explain to customers that results may vary from person to person, so the customer
Knowing this from the outset, they won’t feel misled or assume that buying the product will necessarily give them
the same results as, for example, their neighbor.
Of course, I’m not referring to all products here, but to those related to health, such as weight-loss products,
skincare products, and so on.
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Final note when creating a sales page for your website:
A sales page serves a specific purpose: to encourage a website or page visitor to proceed with purchasing the product and move
منها إلى صفحة الدفع Checkout.
That’s why you shouldn’t add links or menus that encourage potential customers to click through to other pages, so they don’t feel
distracted or get diverted from what you want them to do: buy your product!
