Customers have become the primary influence on the design and quality of companies’ products. Modern marketing books show that companies devote all their efforts

لخدمة Customers بأفضل شكل ممكن وذلك للحفاظ عليهم والحصول منهم على قيم ايجابية تجعلهم يرشحون منتجات الشركة للاخرين مما يكسب الشركة

new customers. When we compare these companies with others that still rely solely on production-oriented or sales-oriented policies, without puttingCustomers في المقام

the customer first, we find that customers turn to whoever serves them better and meets their needs. Looking back a little, we find that some companies were once giants.

Their shares faded, and others disappeared completely and declared bankruptcy. On the other hand, some companies have retained their position in the market because they were able to

understand their customers’ needs and meet them.

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How companies choose which customers to serve:

To begin with, if a company is new or plans to launch a new product, it divides the market into customer segments and then selects one of them.

To serve them as effectively as possible, let’s use an example and assume the new product is a shampoo for hair loss and the target segment is women aged

20 الي 40 عام.

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How to retain customers:

Companies conduct research to identify the needs and wants of their chosen customers. They then try to meet those requirements, and if the company succeeds,

it will certainly retain its customers, even when there are many competitors. To continue the example, suppose a woman buys the company’s shampoo

and gets positive results. She will naturally buy it again, allowing the company to retain her as a customer.

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Growing your customer base:

When a company serves its customers exceptionally well, they talk about their great experiences with the product. Suppose the woman who tried the shampoo

meets a friend who has the same symptoms. She will naturally tell her about her experience and recommend that she buy the product. In this way, she has spread the word

A positive perception of the company led to an increase in its customer base.

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Why this article matters to you:

If you own a commercial or manufacturing business, or are planning to launch a new venture, you should put your customers first and understand exactly what they need

and deliver it to them so you can retain them, attract new customers, and, of course, increase your profits.