
Five tips for effective networking at conferences
30 September، 2018
How can you highlight your achievements without bragging?
30 September، 2018
1. Anna Ross managed to secure what she thought would be her lifelong career, but the reality turned out to be more of a nightmare. This eventually led her
to launch her own brand.
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2. In her early twenties, Ross graduated from a university in New Zealand, where she studied fashion design, and worked as an assistant designer at a company
with a big name in the fashion industry in Melbourne, Australia.
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3 . وقد وجدت روس نفسها تعمل أكثر من 90 ساعة في الأسبوع مقابل مبلغ بسيط من المال. وقالت: “I couldn’t keep going like this, so
I came to the conclusion that I didn’t like working in fashion. I was really disappointed.”
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4. Ross, who is now 28, added that the decision was difficult for someone who had spent around AUD 60,000 on that degree.
الجامعية.
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لكن من حسن حظ روس أنها كانت تدير عملا تجاريا صغيرا خاصا بها في وقت فراغها الضيق، وذلك لكي تخرج من رthe monotony of the daily grind,
and preserve her ability to be creative.
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5. She started out in the clothing industry while studying at university in New Zealand, but after moving to Melbourne, she shifted into manufacturing and design.
Fashion and jewelry in 2009, and those products carried her own brand name, “Kester Black.”
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6. With sales bringing in enough to cover her housing and living expenses, Ross began making a distinctive nail polish to give away with purchases.
المجوهرات.
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7. Ross also spent a year researching the complex chemistry behind nail polish production and hired a chemistry specialist to help manufacture
the six nail polish colors Ross wanted.
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8. Once she finished her hours at her day job, Ross focused on expanding and developing her fledgling business. In 2012, she decided
to stop making jewelry so she could focus all her attention on her new product.
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9. Ross said: “In just three months, we tripled our revenue compared with the previous year, using nail polish products alone.”
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Now, four years later, “Kester Black” is one of the best-known independent cosmetics brands, and its
products are also sold in the United States and Japan.




