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A Simple Marketing Plan to Help Grow Your Online Store
23 October، 2017
When there are many orders for your online store, you need ways to notify customers about their order status and other updates. These notifications should be
automated and effective. The most common and widely used method is email, since all your registered customers have an email address and it’s the least expensive option. However,
Since this is the most commonly used method, that’s where the problem lies: everyone uses email, and your customers receive countless messages in their inboxes,
which means they may not notice or may ignore your emails.
Statistics show that only 17% of emails sent by online stores are opened by customers—in other words, only one in every five emails is opened
So, a better way to alert customers is essential if you truly want your online store to stand out from the competition!
This method uses SMS alerts—automatically, easily, and with precise targeting, much like email but with greater impact. We’ll explain why here.
7 benefits of using SMS alerts
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1- Most SMS messages are opened
Statistics show that SMS messages have a 98% open rate, meaning 98% of your messages will be opened and read—helping you keep your customers
informed about updates.
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2- SMS messages are delivered instantly
Statistics also show that 95% of SMS messages are opened within just five minutes of being sent. This makes SMS a real-time update that your customers will greatly appreciate.
Your customers. Since messages are sent automatically, as we’ll explain, customers receive an order confirmation as soon as they place an order. What’s more,
more than 95% will open the message within five minutes.
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3- Show customers you care
As mentioned, not all stores send text messages to customers. SMS messages are also known to be relatively expensive, which makes customers feel that your store is distinctive
and well cared for, with information updated quickly. It also adds a high level of professionalism to your business.
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4- Delivered directly to the customer’s mobile phone
Mobile browsing and shopping are growing rapidly worldwide. Statistics show that more than 60% of purchases are made
on mobile devices, making it only natural for these notifications to be delivered directly to customers’ phones as well.
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5- Verify the mobile phone number
Despite all the advances and variety in communication channels, phone calls remain a fundamental—and often the most effective—way to communicate. If a company’s delivery driver
gets lost, for example, they can call the customer’s mobile number to deliver the shipment. In fact, many shipping companies call before sending an order. That’s not
all—you may also need to follow up with a customer by phone. This makes an automated way to verify mobile numbers essential. This
is one of the benefits of notification messages: one of the available features is mobile number verification by sending a unique code to the customer’s mobile number
as soon as they place an order.
Statistics also show that 80% of online purchases in the Arab world are made using cash on delivery. With this payment method becoming more widespread in
العالم العربي اولا We recommend offering it as one of the payment methods in your online store. ثانيا اصبح من الهام جدا ان تستخدم خاصية تاكيد رقم
It’s the best way to confirm that a customer’s purchase order is genuine.
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6- SMS messages don’t rely on an internet connection
Many users turn off mobile internet to save battery power or reduce their data costs. Sometimes, they may also be in places where there is no
good internet coverage, which gives SMS text messages a major advantage for keeping customers up to date with important notifications.
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7- SMS marketing is highly effective
The statistics we’ve mentioned clearly demonstrate how effective SMS messages are, making them a great tool not only for alerts but also for marketing.
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الخلاصه
SMS is a unique added feature for your online store, complementing email alerts and marketing. It’s one of the most successful and effective ways to
في حجم مبيعاتك و في جودة خدمتك خاصة في العالم العربي و هذا لا يلغي اهمية استخدام التنبيه و Email Marketing و لكن
the aim is to add another, more effective feature, especially for notifications.
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