يغفل كثيرٌ من رواد الأعمال Aspiring e-commerce entrepreneurs often overlook aspects that can determine whether their businesses succeed or fail.

There’s nothing worse than letting your business slide toward disaster without realizing what’s changing in the economy. To avoid the costly mistakes that

could hurt your business’s revenue, take the time to conduct a thorough audit before getting started.

فما هي Common mistakes that cause many e-commerce businesses to lose revenue:

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1- Poor product descriptions

Although product specifications are important to showcase, some e-commerce websites downplay their value—even though social media users

prefer not only to learn about these specifications, but also to see content that shows the human side of the company, such as photos of its employees. These

websites, meanwhile, favor in-depth product descriptions, customer view counts, and ratings.

According to statistics from the NN Group, when you look at product pages on Amazon, for example, you’ll notice that only 18% of viewing time

المشاهدة  يستهلك في رؤية الصورة، مقابل 82 % في  قراءة  النص. وبطبيعة الحال، فإن تقديم  صور متعددة من زوايا مختلفة يع أمرًا  هامًا 

for your business, but users rely on detailed product insights to make purchasing decisions. So when you launch new pages, they should include

Every piece of content is valuable when presented in different ways so users can understand it. Otherwise, you may lose customers if you focus only on visual content.

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2– A complicated ordering and checkout process

One of the most important factors affecting e-commerce is placing an order and paying for a product online. Since these markets rely exclusively on

online purchases, it is essential to make the buying process simple and easy to use so customers don’t get distracted.

According to Riskified, a company specializing in solutions to prevent e-commerce fraud, it is important to give users

the option to remove items while shopping, provided the option isn’t so prominent that it distracts customers from the product. Some retail customers should also

Recommend other items the user might like to drive sales without producing the opposite effect.

While it’s important to take advantage of cross-selling and upselling opportunities, it’s also important to make sure you don’t overwhelm shoppers, or you could drive them away.

They may become frustrated with your approach and choose another offer or product instead.

One of the easiest ways to reduce the risk for frustrated shoppers is to simplify the ordering and checkout process by eliminating as many

steps as possible. You want customers to pay you right away, not spend hours filling out an order form.

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3– صور رديئة

Some e-commerce brand owners publish oversized, unimaginative images of their products to make their pages look more visually engaging,

but this can have the opposite effect.

Some businesses overlook customers’ desire to see a product in a variety of images. That’s why it’s so important to show the product from different angles and in different positions, while allowing users

to easily zoom in and out. This helps them learn more about the product’s features, since they’re used to consulting multiple sources before

making a purchase. This explains why showing only one product image can be harmful—and may even put customers off buying it.

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4– Trust in your website

A lack of familiarity with and awareness of your brand is one of the main reasons customers may decide not to buy your product, especially when it comes to

e-commerce payments. Your company may be the most trusted in the world, but if your website fails to convey that trust, then

The customer will definitely turn away from you.

Marketing consultant Matt Hanses advises business owners: “A brand—which should be authentic—must reflect the business plan,

the company, its mission, and its values. When a company stands out through its branding or similar elements, it means you’re trying to claim its identity.”

Fortunately, there are several ways to improve your brand image, starting with understanding your audience’s concerns and motivations, and what makes them feel unsure about your product. If

you can share content that reassures customers, they’ll be more likely to engage with and share your website. Offering different forms of

brand validation—such as customer reviews, public endorsements, and credible company stories—gives your website

Value when it comes to increasing user trust.

According to a study by marketing platform Yotpo, among 600 online shoppers, 77.3% say that view counts influence their

purchasing decisions. What’s more, the survey found that traffic driven by views has a lower bounce rate and more page views than traffic

from Google, Facebook, and Twitter. Companies looking to strengthen their brands should therefore make the most of those views.

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5– First impressions

A recent study found that a website’s appearance and feel are the main factors shaping a first impression. It also showed that poor interface design leads to rejection

The website and loss of trust.

We all shop on e-commerce websites, and some of them can seem untrustworthy—perhaps because they lack a logo or have poor design. When consumers get that impression, they quickly

leave because of their first impression.

Based on an analysis of the study findings, make sure every aspect of your website looks professional, from its design to its performance on mobile

and its checkout forms. Keep in mind that users won’t give you their credit card information unless you provide signs that you’re trustworthy. So make sure your website

looks as legitimate as possible.

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 6– أهمية الجوال

Some business owners don’t realize Brands how important it is for a website to be mobile-responsive, especially now that users are accustomed to browsing on their Websites On

phones. Make sure your website is fully optimized for mobile, and keep both the mobile and desktop versions up to date,

ensuring they’re easy to browse and navigate, and enjoyable to use.

According to UXMatters: “In 2015, the online shopping cart abandonment rate reached an all-time high of 70%, and it

continued to rise. Morgan Stanley research indicates that 19% of adults use smartphones, so why shouldn’t the percentage of people buying products

online using their mobile phones?”

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7– القرصنة

As technology advances and data volumes grow, websites are increasingly at risk of hacking and fraud. And while hackers use sophisticated tactics to commit fraud,

e-commerce sites need to invest in multiple fraud-prevention platforms. With so many add-ons

and complex integrations, it has become easy for fraudsters to infiltrate your devices without you noticing. Fortunately, advanced anti-hacking and fraud-prevention tools are available,

such as CyberSource or Accertify.

With simple integration and an easy-to-use interface, these solutions help you build an unstoppable e-commerce empire.