Below is a summary of an audio lecture by Brian Tracy on the keys to success in sales.

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Key One: Learn to love your work and excel at it

Commit to being outstanding and impressive in your field. The tragedy is that many salespeople spend their lives selling without committing to being top performers in their work.

Learn to love what you do, then learn to master it. You won’t be satisfied with yourself or see yourself as worthy of respect until you become an expert at what you do,

This explains why so many people don’t feel happy or fulfilled: they aren’t exceptional at anything.

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Key Two: Decide exactly what you want to do with your life

حدد هدفك في هذه الحياة على ظهر هذا الكوكب، ثم حدد ما الثمن الذي أنت على استعداد لدفعه مقابل تحديد هذا الهدف. Nothing of value comes

Without making sacrifices for it. Write down your goal, explain every little detail, define all its specifics, and think about how to achieve it every day. If

someone woke you at dawn and asked what your goal in life was, you’d answer without hesitation.

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The third key: Persevere, strive, and fight until you achieve your goal.

Plan to achieve your goal with strength, determination, and perseverance. Give it everything you have. This resolve, this persistence, and your resilience in the face of failure, discouragement, and negative emotions—all

of this will determine when you achieve success. Events don’t make a person; they reveal who they are and show you what they’re made of. Overcoming difficulties and trying again

show how much you believe in yourself and your abilities. It doesn’t matter how far you fall; what matters is how far you bounce back, how resilient you are, and how ready you are to return

من جديدة.

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The fourth key: Commit to lifelong learning.

Read and listen to audio lectures, and attend conferences, courses, and training programs. The most valuable thing you own in life is your mind and what you put into it, so invest in it without

interruption. The more useful, practical things we learn, the more valuable we become—and the higher our salaries. But there’s a major problem: this vessel of knowledge (the mind) has

a small hole that causes a constant leak in the information we put into it (a metaphor for natural forgetting). That’s why we must never stop learning, and why what

goes into the mind should exceed what comes out.

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Tomorrow’s ignorant person is the one who stops learning—not the one who never learned in the first place, who is destined to become obsolete in the world of the future. Learning something new means increasing

your earnings and your value in the job market. Learn something new every day; be a living, learning being.

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The fifth key: Invest your time wisely and intelligently.

Make sure you don’t waste a minute of your limited time on anything but useful and productive pursuits. Always ask yourself: What’s the best way to spend my time

so it benefits me?

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The sixth key: Follow leaders and successful people.

حدد من تراهم ناجحين من الناس في مجال عملك، ثم قرر أن تكون مثلهم. اتبع Leaders لا التابعين، اتبع من يصدرون القرارات، لا من ينفذونها. إذا

want to become a successful salesperson, find the most successful salesperson you know and ask them what they did to get where they are, what the last book they read was, and what

the last training session they attended was, as well as what advice they have to help you succeed in this field.

حين تخالط أناس / أصدقاء متشائمين لا يسعون للنجاح، فهذا وحده كفيل بمنعك عن النجاح، and when you keep company with chickens, you’ll never fly with

النسور, or as the Messenger of Allah (peace be upon him) said: “A person follows the way of their close friend, so let each of you consider whom they befriend,” narrated by Abu Dawud and al-Tirmidhi,

بسندٍ حسن.

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The seventh key: Be honest and trustworthy.

We don’t mean honesty and integrity toward others alone, but toward yourself and your goals, too. When you arrive late at work and leave before your scheduled time, when you take a tea break

وقهوة وبلا سبب، the first person you let down is yourselffollowed by your goals in life and your true abilities, which you hide and bury with this lazy approach.

When you arrive at work early, when no one sees you, and stay late to finish what you need to do after working hours, when no one is watching, you’ll feel happy

والرضا عن نفسك، because you’re the one watching and keeping tabs on yourself..

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وفقا لدراسة أجريت بهذا الشأن، هناك 2% فقط من إجمالي العاملين قادرون على العمل دون إشراف أو رقابة، بينما البقية تحتاج رقابة بسيطة، أو

direct supervision (do this and this, and don’t do that). Only 2% of employees can plan their work and carry out those plans, which is why so many people fail

in sales and return to a role that requires direct supervision and close oversight.

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The eighth key: Use your natural genius and creativity.

Each of us has limitless creative potential waiting to be unlocked through daily training and learning. Repeat this saying to yourself

دائما، أنا عبقري، لمرات عديدة، فكل واحد منا قادر على التصرف بأسلوب عبقري فيما يتعلق بشيء ما، فهذا بارع في جمع الطوابع، وهذا في البيع،

And this is true in art: each of us can do one thing with genius and exceptional talent.

What keeps us from expressing this innate genius is our belief that we’re ordinary and modest, without talent—so why waste time trying? You are the one who can change

this belief! Always look for newer, better, faster, and more profitable ways to do everything and solve every problem and challenge.

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The Ninth Key: Treat everyone you meet as if they were worth a million dollars

Treat every customer as if they were the most important person on earth, and treat people as you would like them to treat you. How much do you value yourself? Millions of dollars? If someone asked

you to sell me your heart, how much would you sell it for? That means you are immensely valuable—beyond measure. So is every human being, and that’s why you should value them.

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The Tenth Key: Give it your all, and you will succeed

Hard work brings you success. If you become lazy and give up, the first person you betray is yourself—your inner sense of who you are and your self-respect. The path of laziness

You know how it ends, as well as the path of hard work.

Do you know how a plane flies? The pilot taxis the plane along the runway, and when cleared for takeoff, pushes the engines to full power and accelerates

the plane, lifting its nose and then the entire aircraft. The pilot keeps flying at full speed until reaching the right altitude, then reduces the engines to a speed

that keeps the plane airborne.

You have to do the same to get off the ground: push yourself with all your might. But you can’t keep this up for long, or your engines will burn out.

Your body has rights over you, as do your family and loved ones. On the other hand, think about what would happen if you were speeding down the runway and then reduced engine power. What would happen?

By then? It’ll stay grounded and won’t go anywhere.