The importance of email marketing is undeniable, even with other channels such as social media.

وفيما يلي خمس استراتيجيات لاستخدام بريدك الإلكتروني في التسويق لمنتجك أو خدمتك:

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1. Get your mailing list to automatically reply to senders

لكي تجعل قائمتك البريدية، تفتح رسائلك وترد  تلقائيًاعلى مرسليها، فأنت بحاجة إلى مشتركين متطوعين، مايمكنك توفيرهم من

خلال مايلي:

- Increasing the number of opt-in opportunities on your website.
- Add customers who are automatically subscribed when they make a purchase on e-commerce websites.
- Create a list based on people who have contacted you.
- Buy a competitor’s website along with its email list.

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2. Make a good first impression

من المهم أن يكون الانطباع الأول مع your email list، ذا مردود إيجابي لدى المشتركين، فإن كان محتوى بريدك جيدًا،

and creates positive expectations, subscribers will associate your brand with quality. The only way to fine-tune every

A first email experiment is to create an autoresponder for new subscribers.

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3. Make your messages valuable

من خلال تجربتي، تعد الإجابة التلقائية على المشترك الجديد، الوسيلة الأقل استخدامًا في Email Marketing؛ إمّا

because it receives too little attention or because it is poorly designed. This can frustrate subscribers with the sudden flood of emails. Instead of receiving a

regular update, they are surprised by daily sales promotions.

To overcome this problem, make your “opportunity” an autoresponder. When people sign up on your website to get a book

an e-book or PDF file. Their goal isn’t to receive your emails, but to download your “potential opportunity”—the book or

file. This means your emails offer them valuable content that gives them a reason to open them.

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4. Write a compelling subject line

من أهم الأمور المتعلقة بنجاح بريد الإلكتروني، وضع عنوان جذاب لرسالتك؛ لأنه الوسيلة الأساسية لزيادة قراءات بريدك

Write a subject line that encourages subscribers to click, and you’ll see your open rates rise.

Here are some strategies for making your subject line more effective:

-Make a compelling promise, then send it.
-Spark curiosity with mysterious wording, or mention something intriguing.
-Ask a question that prompts your audience to answer.
-Refer to a famous person or event.

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5. Make your email stand out

يأتيني كم هائل من Emails عديمة النفع، من رجال أعمال وناشرين كبار؛ ما يقلل من احتمال فتح البريد

...your next email. So make your email stand out and include useful content—perhaps something free or valuable.

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مراجعة

To maximize email open rates, build a list of subscribers who genuinely want to hear from you, and make

your email responsive. Create an impressive first impression with high-quality content topped by a compelling subject line, and your

email open rates will rise.