the world’s corporate giants, such as Apple and Google, along with Microsoft, Coca-Cola, Nike, and McDonald’s, rely heavily on digital marketing, whereas most organizations focused their marketing efforts on traditional channels in previous years.

digital marketing, whereas most organizations focused their marketing efforts on traditional channels in previous years.

It’s true that the interactive retail stores Google opened in the U.S. this month are not only for selling its products, but also for promoting them through traditional, in-person marketing. The rest of

Companies have a real-world presence, but digital marketing is behind the significant growth they have achieved.

Digital marketing has become a global topic. With startups increasingly entering the competition, developments and events accelerating, and markets changing, it is no longer

For these small businesses to grow and scale rapidly without focusing their marketing efforts on the web, social networks, blogs, and

online advertising and other forms of content.

In this article, we’ll explore the benefits of digital marketing and why it’s a better choice for your startup than investing effort in traditional marketing.

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1. Low cost and impressive results

To achieve significant results with traditional marketing, you need a large marketing team and a substantial budget.

By contrast, you can create a Facebook page for your organization and use it to market your products and services and run ad campaigns for selected posts.

At virtually no cost.

Even buying marketing articles on major websites—or writing and publishing them on your company blog—won’t cost much. The same goes for managing paid advertising campaigns

across different platforms.

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2. Accurate, targeted reach

In reality, reaching your target audience is difficult. For example, billboards and even TV ads are seen by huge numbers of people, but

what percentage of them are actually interested?

Traditional marketing works well for large companies that aim to be everywhere and stay top of mind with consumers. It’s well known that large corporations

don’t focus on just one field or problem, unlike startups. Startups work to solve a single problem and usually target

a small, growing audience.

مثلا لدي Web hosting company And I want to reach website owners and people interested in creating their own website or blog. How can traditional marketing

reach them? Handing out business cards for my hosting service is slow and produces few results in the long run.

But if I run a paid ad on Google AdWords and target keywords like “hosting, Arabic hosting, web hosting…” then anyone searching

جوجل عن شركة إستضافة will see my company among the top search results, and will likely click on it and buy hosting space or a domain.

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3. Faster results

Traditional marketing takes a lot of time, patience, and persistence before it produces respectable results, whereas digital marketing lets you reach

Toward big goals in less time.

For example, on Facebook, a company’s posts can reach hundreds of thousands of people with a single click, whereas distributing a catalog of the company’s products

to its target audience requires many distributors and a lot of time, and you cannot guarantee precise results.

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4. Clear and precise results

Measuring results in traditional marketing is extremely difficult and requires specialists; even then, the results are only approximate.

By contrast, digital marketing lets you measure results with great precision. You can see the size of your audience on social networks and

the growth you achieve daily, weekly, monthly, and yearly. You can also track paid ads and the results generated by blog articles—all of this is available to you in numbers, and

24/7 statistics.

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Even if your startup sells physical products locally—in your area or city—and only on a limited scale at first, you can use digital marketing

to build awareness among web users and social media users in your area, then expand over time based on the company’s ability to supply the product and

ship it to more distant areas.