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Social Media Trends | The pandemic has left many small business owners struggling to survive.

والوقوف على Get back on their feet, so anything that could give you a competitive edge is definitely worth investigating.

هذا هو المكان This is where keeping up with the latest marketing trends can be extremely helpful in planning for the future.

Right now, most small business owners are just trying to pay their bills and hoping that the end of

lockdowns and border closures will speed up their recovery.

However, with a little forward planning, you can put your business in a strong position

to make a healthy recovery in 2022 by taking advantage of the right marketing trends. One

trend we think you should explore is what’s happening in the world of social media. This

is because social media networks are a great way to increase traffic to your website, as well as

conversions and sales.

تعد Social media a complex world where new platforms have become extremely popular, while some

The other is fading away. If your target audience is moving from one platform to another, you need to know! If

the social media landscape is changing, you need to know!

Just think about the recent problems faced by Facebook. Will any of these issues affect its popularity?

Are young people moving to other platforms? Investing your time and energy in a social media platform that is no longer

popular with your target audience is not a good strategy. So, what can you do?

إليك اختياراتنا لاتجاهات وسائل التواصل الاجتماعي الأكثر صلةً بمالكي الأنشطة التجارية الصغيرة 

في عام 2022.

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كيف يفقد Facebook’s connection with younger audiences?

Our research found that people under 25 are no longer active on Facebook. There was

A sharp decline began in 2012, resulting in the loss of more than a third of its younger users. There was also a decline

among Baby Boomers aged 57 to 75.

Facebook’s popularity has clearly declined over the past few years, but there are still a large

number of people who use it actively every day. In fact, nearly 3 billion users log in

every day, so while it may be losing touch with younger audiences and Baby Boomers alike, it remains a highly influential social

media platform.

With its new focus on metaverse , it may win back these age groups (but don’t count on it!). Even so,

as far as 2022 is concerned, if you’re targeting consumers under 25 or Baby Boomers,

it’s time to explore other platforms where your target audience gathers. Don’t give up entirely

on Facebook, since it can still be a powerful marketing tool. However, keep in mind that your

target audience votes with its feet, and you need to know where they’re going!

We expect that in 2022, small business owners will benefit from exploring platforms other than Facebook

if they want to actively engage their target audience (whether they’re under 25 or baby boomers).

How is engagement growing through mobile apps?

So where do people go if they leave Facebook? It seems they’re spending more time connecting through

mobile apps. Although we don’t actually know which apps they use, it’s clear that

أن TikTok is downloaded more often than apps from YouTube or Facebook. There is no clear alternative to Facebook,

Considering everything it offers, mobile apps are steadily growing in popularity as a way to stay connected.

This means people are very happy to communicate through Mobile apps so you can either

use apps that are popular with your target audience or encourage them to use your own app. Developing an

app isn’t expensive, but it can give you a direct line of communication with consumers. Apps can be used to mine customer data, expand your audience, and send push notifications. They can also be used to answer

apps

Respond to customer inquiries and promote your brand.

We expect that in 2022, small business owners who take advantage of mobile apps

will see significant growth in their customer base and revenue.

You may also be interested in:10 things you should never post on social media platforms

How has social commerce become a valuable channel for retailers?

It started with stores Facebook و Instagram و Pinterest , and now social commerce is on the rise. It’s all about shopping while browsing, where consumers can purchase products by clicking links in posts.

It’s all about shopping while browsing, where consumers can purchase products by clicking links in posts.

Facebook is moving forward with this because it speeds up the transaction between seeing an ad and checking out, shortening the purchase journey.

Social commerce is a step beyond E-commerce. Consumers may have heard about a product

in a social media post, then clicked a link to an online store and continued through the purchase journey until

the end. Now, they can make the purchase on their social media platform. From discovery to

checkout, livestream shopping keeps consumers on the social media platform, where they can complete their purchase

without leaving the site, then continue browsing other posts and interacting with friends as usual.

Social commerce is an interactive experience that lets people chat with friends, create their own posts, and watch

videos and shop—all at the same time! Global e-commerce sales are therefore expected to exceed $5 billion in 2022 and rise to more than $6 billion by the end of 2024,

and there’s serious money to be made selling online.

So it makes sense to bring your products to where your target audience spends time on social media.

لذلك من المنطقي أن تأخذ منتجاتك إلى حيث يتسكع جمهورك المستهدف على وسائل التواصل الاجتماعي.

هذا هو سبب انتشار التجارة الاجتماعية بسرعة كبيرة لأنها امتداد طبيعي لسلوكهم الطبيعي – فالمستهلكون

are already online and are happy to shop while chatting on their chosen social media platform.

We expect social commerce to continue growing in popularity in 2022, and small business owners with

retail stores or even e-commerce stores should get on board with this trend quickly.

You may also be interested in:Mobile Marketing: 6 Effective Tips for a Strong Strategy

These three social media trends are the top picks Start , but there are plenty more trends

Other options that may also be a good fit for your small business. Just keep an eye on these trends and get started

When you feel comfortable!