ربّما لم يبق أحد في العالم لم يلجأ أو يفكر في استخدام shopping apps, to meet their needs

since the start of the COVID-19 pandemic.

In particular, since March 2020, as the COVID-19 pandemic began to spread, demand has risen sharply

on online shopping and purchasing apps.

Due to stay-at-home restrictions and the circumstances surrounding lockdowns, millions of people around the

world are now using these apps more than ever to meet their shopping needs.

As a result, the cost of acquiring a new user for a shopping app has dropped significantly, while user

engagement has risen sharply. Conversion rates (from install to purchase) have also jumped by 40% compared

بعام 2019.

If you have a shopping app, you’ve probably seen a similar trend in your analytics.

However, to sustain your success and rank among the top shopping apps, there are some practices

you should incorporate into your mobile marketing strategy.

If you have an app for your online store, the first thing you should focus on is optimizing it!

.

Improve your app’s visibility in app store search results (ASO – App Store Optimization)

Improving your app’s visibility in search results on stores such as Google Play and the App Store is essential, because even

for your app to appear and be easy to find on these or other stores, you need to

تحسين ظهوره.

According to buildfire, there are more than 2.8 million mobile apps on Google Play and more than 2.2 million

على App Store.

And if you don’t include app store optimization in your mobile marketing strategy, your app will likely

get lost in the market instead of standing out.

إذن، What does the process of optimizing your app to rank at the top of the app store search results involve?

تتضمن ما يلي:

-Category analytics.

-Competitor analytics.

-Keyword analysis.

The app name, description, and icon, as well as video visibility optimization, translation, and more.

Which Platform Is Best for App Development: Native or Cross-Platform?

.

Social media marketing

If you’re not using social media enough to market your app, even though there are

around 3.6 billion users worldwide on social networks, you’re missing out on a lot!

In fact, if you don’t use them, you’re missing out! Social media platforms help us connect with one another,

especially on days when we can’t leave home.

For example, Instagram now lets brands create virtual stores, and also helps

Directing users to brands’ mobile apps.

When we look at the top shopping apps, we can clearly see that they all use

social media marketing in their mobile marketing strategies, and have

built a strong, active presence on those platforms.

So don’t waste any more time—build an active presence on social media, where more than

half of the world’s population is.

.

Enable push notifications and alerts

The more you engage with users in a healthy, non-intrusive way, the more likely they are to use your product for longer,

helping you earn more money.

There are many ways to engage with them. And there’s no doubt that enabling notifications or alerts

is one of the most effective.

.

What does enabling notifications mean?

In short, notifications are messages you send to users that appear in their notification bars.

According to e-goi, the notification open rate is around 90%. The click-through rate is also 700% higher than the rate of

Email marketing.

In addition, around 70% of people find them useful, and 40% engage with them within an hour. They’re truly effective

at encouraging users to take action on your product.

Of course, there are a few important things to consider when enabling notifications, such as timing,

segmenting your target market, and using persuasive messaging.

How One Word Can Make a Difference in Search Results

.

Ratings and reviews for shopping apps

According to a survey conducted by Apptentive, 77% of participants said they read at least one review before

download any free apps. Meanwhile, 80% said they do the same before downloading any

paid apps.

So your shopping app’s reviews and what people think of it say a lot about what you offer. They also play

an important role in the choices and decisions of other users who haven’t downloaded or used it yet.

Collect as many positive ratings and reviews as possible. To do this, you can send notifications

to users or use in-app pop-ups (without disrupting their shopping journey or رحلتهم

while using the app).

Of course, try not to come across as intrusive with your notifications. We also recommend encouraging users with attractive offers, such as

10% off their next purchase.

Remember to respond to users’ comments and reviews, whether they’re positive or negative. Analyze negative feedback

and use it to improve your product.

.

Update the app regularly

Our final tip for making your app one of the best shopping apps is simple: all you need to do is

by updating it regularly.

Since user feedback is the primary driver of updates, keep track of what people are saying about your app and update it accordingly

for that reason. Also, don’t overlook competitor analysis to improve your app further.