When you fail to set تسعير the right price for your product, you put its market value at risk. And if you're looking for one of the biggest

challenges facing both executives and finance leaders, here it is: setting the right price

to attract customers and maximize profits. So we need to be clear that pricing is one of

the most difficult and complex tasks as a company grows, its customer base expands, markets overlap, and competitors enter.

in their many forms.

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Benefits of an initial pricing model:

We’re not going to discuss this complexity or examine it in detail here. There are many articles and books devoted to

بدراسة الأمر من جميع جوانبه, لكن مهمتنا ونحن في هذه المرحلة هو مجرد تسعير أولي take our current stage into account,

which is the initial product stage. Therefore, the pricing model should have the following benefits:

- A clear pricing model that’s easy to understand at a glance: Customers shouldn’t have to think too hard to understand

the cost based on their requirements. The model should be simple and straightforward, with no complicated calculations.

- The model gives customers access to a free trial: تتيح هذه الفترة للمستهلك أخذ المبادرة بالشراء أو التسجيل

for the product. However, one downside of this approach is that some offer too many features or an excessively long free trial,

This approach should be measured and carefully considered.

It must generate a profit: تصور أن يكون سعر المنتج قابلا للبيع ولكن لا يعود بفائدة وعائد مادي مقبول, طبعا

This is never acceptable. Selling at a price that fails to deliver the required value is not a marketing strategy; it’s a path to failure.

We all know there are many pricing models, and each one suits a particular way of presenting, selling, and using a product, as well as

the target market and what customers in that market are accustomed to.

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اقرأ أيضاً:A Pricing Strategy to Maximize Your Business’s Profitability

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How do you price your product and set an initial price?

Many factors can constrain your pricing strategy and the price you’re comfortable setting, such as customers’ purchasing power,

competitors’ prices in the market, the value customers perceive, and how strongly they feel

العميل بحجم المشكلة بدون المنتج …الخ.

Above all, you need an initial price that lets you make sales and earn at least an acceptable minimum return,

while beginning the learning process in the market.

Here, I can offer practical advice: find an acceptable initial pricing model, then enter

the market as quickly as possible and learn how to adjust it later. Here’s how:

Look at your competitor and use their model, pricing your product 10–15% lower to compete.

If you don’t have a direct competitor, look for an indirect competitor offering a service somewhat similar to yours,

and use their model with a 10–15% price reduction.

If none of the above applies, simply prepare a model you think is suitable.

 ومن ثم قم بسؤال زبائنك المحتملين عن رأيهم بشكل ذكي للحصول على الإجابات.

Don’t overthink it, but stay alert. Avoid setting an unreasonable price that’s so high it keeps you out of the market or makes people question

your product’s quality because it’s too low.

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اقرأ أيضاً:When Is the Right Time to Change Your Pricing Plan?

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As is well known among رواد الأعمال offering a product at a low price and then gradually raising it is frustrating

for customers and can put you in an awkward position in the market. You can solve this problem by setting a higher price and offering discounts.

Offer monthly or annual discounts to attract customers. As your product evolves, you can reduce these discounts over time.

Or eliminate them entirely.

But how can you tell whether your product’s pricing and strategy will generate a satisfactory financial return? As mentioned, it’s difficult to know for sure.

You’ll need to examine several variables to track and understand the return from each sale over a given period of time.

But don’t worry—at this stage, it’s enough to look at production and marketing costs multiplied by the number of contracts you expect to

sign within a specific period.

لنأخذ مثالنا السابق و هو تطبيق الهواتف الذكية “الموقف الذكي”, يمكننا بيع التطبيق بسعر ثابت عند التحميل

or charge a recurring monthly fee. We could also make it completely free and take a commission from parking

المواقف, أو نأخذ عمولة من أصحاب السيارات على حسب عدد مرات الركن …الخ.

As you can see, there are many options. But for an app like this, we can see that Competitors For example, they take a

small commission from parking lot owners only, without charging car owners, because the app

It will be completely free for consumers, so adoption will be very rapid—and widespread adoption is the key to its success.

More use means more people using the parking spaces and, therefore, higher returns. From parking lot owners’ perspective, taking a commission

of a small portion of the parking fee would be enough to fill their garage and generate more revenue.

We can see that there are many options, but you should also consider the customer’s perspective and think on their behalf as they make a purchasing decision.

Go ahead and choose your pricing model, and don’t worry about changing it later once you’ve studied the market and learned more.

Once you have your initial pricing model, you’re ready for the next stage: acquiring pilot customers.