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ربّما لم يبق أحد في العالم لم يلجأ أو يفكر في استخدام shopping apps, to meet their needs
since the start of the COVID-19 pandemic.
In particular, since March 2020 and the onset of جائحة كورونا there has been a sharp upward trend in
demand for online shopping apps.
Due to stay-at-home restrictions and the circumstances surrounding lockdowns, millions of people now use
these apps around the world more than ever to meet their shopping needs.
As a result, the cost of acquiring a new user for a shopping app dropped significantly, while
user engagement rates rose significantly, and conversion rates (from install to purchase) jumped
by 40% compared with 2019.
If you have a shopping app, you’ve probably seen a similar trend in your analytics.
However, to sustain your success and rank among the best, تطبيقات التسوق، هناك بعض
these are the best practices you should include in your mobile marketing strategy.
If you have an app for your online store, the first thing you should focus on is optimizing it!
.
Improve your app’s visibility in app store search results (ASO – App Store Optimization)
Improving your app’s visibility in search results on stores like Google Play and the App Store is essential,
so to make your app visible and easy to find on these or other stores, you need to work on
تحسين ظهوره.
إذ وفقاً لـ buildfire هناك أكثر من 2.8 مليون تطبيق جوّال على متجر Google Play، وأكثر من
2.2 million on the App Store.
If you don’t include app store visibility optimization in your mobile marketing strategy,
your app is likely to get lost in the marketplace instead of standing out.
So, What does the process of optimizing your app to rank at the top of the app store search results involve?
تتضمن ما يلي:
-Category analytics.
-Competitor analytics.
-Keyword analysis.
The app name, description, and icon, as well as video visibility optimization, translation, and more.
.
Social media marketing
If you’re not using social media enough to market your app, even though there are
around 3.6 billion users worldwide on social networks, you’re missing out on a lot!
In fact, if you don’t use them, you’re missing out! Social media platforms help us connect with one another,
especially on days when we can’t leave home.
For example, it enables منصة إنستقرام brands to create their virtual stores, and also helps
direct users to brands’ mobile apps.
When we look at the top shopping apps, we can clearly see that all of them
use social media marketing as part of their mobile marketing strategies,
having built a strong, active presence on those platforms.
So don’t waste any more time—establish an active presence on social media, where you’ll find
more than half of the world’s population.
.
Enable push notifications and alerts
The more you engage with users in a healthy, non-intrusive way, the more likely they are to use your product for longer,
helping you earn more money.
There are many ways to engage with them, and enabling notifications
or alerts is undoubtedly one of the most effective.
What does enabling notifications mean?
In short, notifications are messages you send to users that appear in their notification bars.
وفقًا لـ e-goi يبلغ معدل فتح الإشعارات حوالي 90%. كما أن معدل النقر أعلى بنسبة 700% من معدل
In addition, around 70% of people find them useful, and 40% engage with them within an hour.
They’re truly effective at encouraging users to take action on your product.
Of course, there are a few important factors to consider when enabling notifications, such as:
Timing, target audience segmentation, and using an effective approach.
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Ratings and reviews for shopping apps
According to a survey conducted by Apptentive قالت أن 77% من المشاركين يقرأون مراجعة واحدة على الأقل
before downloading any free apps. Meanwhile, 80% said they do the same before downloading any
paid apps.
So your shopping app’s reviews and user feedback say a lot about what you offer.
They also play an important role in the choices and decisions of other users who haven’t downloaded or used the app yet.
Collect as many positive ratings and reviews as possible. To do this, you can send notifications
...to users, or use in-app pop-ups (without disrupting their shopping journey
or their experience using the app).
Of course, try not to be intrusive with your notifications. We also recommend encouraging users with attractive offers,
such as 10% off their next purchase.
Don’t forget to respond to commenters’ feedback, whether it’s positive or negative.
Analyze negative feedback and use it to improve your product.
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Update the app regularly
Our final tip for making your app one of the best shopping apps is simple:
update it regularly.
User feedback is the key factor in deciding what to update. So keep track of what people are saying about your app and update it
accordingly. Also, don’t overlook competitor analysis to make further improvements to your app.
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