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Being present on the platform الإنستقرام means making the most of every marketing strategy to reach as many
customers as possible. One of the most important strategies used on this platform today is organizing
contests and giving followers gifts in return for entering.
Experience has shown that contests are highly effective at increasing audiences’ awareness of the brand
commercial activity and increase your followers and potential customers, which means higher sales. That’s why we’re sharing
7 different contest ideas you can run on Instagram:
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1. Tag a friend
One of the simplest, most straightforward contests: all you need to do is encourage your followers to tag
a friend in the comments to win a prize. You can also ask them to follow your account in addition to
commenting to get even more out of the contest.
This contest will help you reach more potential customers. The people tagged in the comments will likely visit
your profile, and many of them won’t hesitate to follow it.
You can also make the contest more exciting by asking followers to tag someone
they believe deserves to win the prize. This will boost engagement with the contest as everyone rushes
to tag their friends.
It’s worth noting that this type of contest shouldn’t run for too long before announcing the
winner. One or two days at most is enough.
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2. Like the content
This contest simply asks followers to like a photo to be eligible to win.
with a prize. You could use a phrase such as “Double-tap to win now,” since double-tapping the image on
Instagram likes it.
This is one of those simple contests your followers won’t hesitate to enter. But if you want to
gain more followers, make following the account a requirement for entering.
في المسابقة.
Keep in mind that this type of contest shouldn’t run for long, so it’s best
to announce the winner within a few hours, or a day at most. This type of contest also
Some contests don’t need to be announced in advance, making them a surprise for your followers. All you need to do is
post a photo announcing the contest and give your followers a few hours
للمشاركة بها.
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3. Take a selfie
Platform Instagram The platform is primarily designed for sharing visual content, so a contest
that asks people to take a photo with your product is ideal for catching your followers’ attention. For this contest, you should
ask your followers to take a photo of the product in use or a photo with the product, and announce
a dedicated hashtag for the contest to use when posting, so you can find the entries easily.
This type of contest can be especially useful if you sell products. Through the photos,
more people will discover these products, which can increase the number of potential customers,
and help raise awareness of your brand on a wider scale.
These contests take longer than the previous suggestions and can run for several days
to give all your followers a chance to participate. The prize should also be valuable enough to encourage more
people to enter. When announcing the contest, be sure to mention
You can reuse participants’ photos later to promote your brand or
repost them on your brand’s account.
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4- التقاط صورة
This contest is very similar to the previous one, except that here you ask
followers to take any kind of photo they like, rather than a selfie with the product.
For this contest, you should also create a hashtag for followers to post their photos under. It may also
take a few days to give more followers a chance to participate. As for
The prize is usually something symbolic in this type of contest, such as a discount,
or having the photo shared on the brand’s account—especially if it’s already a well-known brand.
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5. Vote for the winner
In practice, this is the most complex type of contest, as it requires participants to meet several conditions,
such as following the account, posting a photo with the contest hashtag, and tagging the brand’s account
in the post, as well as sharing it in their story. Despite its complexity, it’s an important way
to increase brand awareness and attract more potential customers.
The winner of this contest is the person with the most comments, likes, or both.
You can also have people vote through the brand’s account by selecting the top five photos
submitted by participants, reposting them on the account, and opening voting for a set period.
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6- أفضل تعليق
You can also use this type of contest to encourage followers to engage and attract
more new followers. The entry requirements are very simple: post a photo
and invite followers to comment on it. The person who receives the best comment wins the prize.
This type of contest attracts many participants, as everyone will want to showcase their
writing skills. The prize should be of moderate value: small prizes won’t
attract followers to take part, while large prizes would be excessive.
However, make sure the prize is substantial if you plan to use the comment later to promote your brand.
In that case, many followers will be encouraged to give it their best, and you’ll get
a great slogan—so the prize should be valuable.
7. The Guessing Game
Although guess-the-correct-answer contests aren’t widespread, they can deliver great results.
They’re actually very simple: just post a photo or video, then ask a question about it.
The person who gets the answer right wins.
The secret to these contests is their simplicity. The only requirement to enter is to guess the correct answer
to the question, so keep it simple, such as “Guess the product’s price” or “Guess the discount amount.”
These contests don’t need to run for long either—a few hours at most is enough.
You have just 24 hours before you need to announce the person with the correct answer, so keep the prize
simple and proportionate to the contest—don’t go overboard.
To boost engagement, you can ask participants to tag a friend to share the prize
with them if either person answers correctly. Be sure to increase the prize value to catch the attention of
your followers and encourage them to take part.
