Today’s world is fast-paced, constantly changing, and accelerating at a pace that is hard to describe. Businesses and commercial organizations are part of this world, so they are no exception. Instead, they

They compete fiercely with one another to win as many consumers as possible—but they can achieve this only through marketing innovation, which

enables one company or another to meet the needs of its customers and the consumers of its products as effectively as possible.

What’s more, by carefully and thoroughly studying these consumers’ behavior, a company can anticipate what they may want in the future, and then

it will be one step ahead of them. As soon as an idea occurs to a consumer, the product will be ready and waiting, tailored precisely to their needs.

According to this view, we can readily say that marketing creativity is a means and a competitive advantage that enables companies to achieve their goals: attracting and retaining more

consumers in different and unique ways. It is therefore one of the guarantees of a company’s survival in the market: a company is its customers, which means that

customer retention is essential to the company’s continued survival.

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Creativity as a relative measure:

Organizations differ in their capacity for creativity and in their adoption of new and unconventional frameworks and ideas. They also differ in their willingness to take risks with this kind

of ideas (and let’s remember that creativity involves a great deal of risk and adventure). This means that the level and degree of creativity will vary from one company to another.

Although this may seem obvious, it is also important because it affects the company’s overall performance and everything it does. The more

creative and open a company’s internal culture is, the more this is reflected in its marketing strategies and in how it engages with its current and prospective customers.

الحاليين والمحتملين.

Companies that make creativity a core part of how they operate can apply it in one of the following areas:

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1-المنتج:

With this type of innovation, the company does not change the product’s features or core functions. Instead, it changes only the design to give it

a distinctive look that can attract customers.

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2- التسعير:

Creativity may be found in Pricing it is one of the most challenging fields in which to apply creativity, since it involves dealing with money. As a result, these transactions

depend on the funds a company may spend or the money that may come into its account. For this reason, working with Pricing is done carefully and systematically.

Despite how difficult and risky it is to apply creativity in this field, companies that have mastered taking risks have not left it untouched; instead, they have chosen to venture into it;

some companies let customers choose the features of the product they want, then later publish a suitable price for it on their website

الخصائص.

This may be achieved by adopting a suitable pricing strategy for each geographic region where the product is distributed—a concept known in marketing literature as

بـ Local Marketing.

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3- التوزيع:

The product may be a perfect fit for the customer’s needs and preferences, but if it doesn’t reach them in the easiest and most convenient way, they may not repeat the purchase experience

with the company. To ensure this convenience for customers, companies adopt accessible, streamlined distribution strategies and carefully select their business intermediaries using a systematic approach.

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4- الترويج:

This is the most important factor here; through Advertisement وPromotion for different products, a connection is established between the company and its potential consumers.

Without suitable promotion and advertising strategies, the product will remain in the company’s warehouses. That’s why companies focus on choosing the right promotional channels to deliver the message

The customer-facing marketing is clear and direct.