يتفق معظم رواد الأعمال that a strong presence on Instagramis a game changer for growing your follower count. Businesses struggle to find

their footing when it comes to creating engaging content for their audience in a genuine, trustworthy, and sustainable way.

And there’s no doubt that your engagement on Instagramwill directly and effectively affect how far your content reaches your followers, helping it gain traction over time.

So make sure you give every post your best effort, especially now with Instagram’s latest updates. Your engagement rates can make

or break your content strategy, determining whether your posts grow or go to waste on Instagram.

There are three common mistakes on Instagram that can hurt your growth, even if you have a large number of followers:

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1. Lack of context

How many times have you browsed Instagram, only to come across striking images that stopped you in your tracks and ultimately left you confused? For example, you might see an

appetizing-looking food photo, but when you stop to learn more about the post, you find no information about it—or even about the restaurant that made it.

Some content creators might argue that a post like this can stand out and be liked regardless of its caption. The bigger problem with this

justification is that it encourages only superficial engagement: it’s easy to get a quick “like” on a post that relies on visual appeal.

Instagram is now looking to reward creators who go the extra mile to build deeper conversations and connections with their audiences. That means if you leave out

the basics of “who, what, where, and when,” you could leave out a large part of your audience who might otherwise engage with your posts. So be sure to give your audience more details

about what they’re looking for, a good reason to join the conversation in the comments, ask questions, and save your content.

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2. Incorrect content dimensions

If the story behind a photo or video is essential to building a deeper connection with your audience, many رواد الأعمال go overboard with editorial content

and flood their audience with posts that have little to say. I know what you’re thinking right now: “You just said people won’t engage with content

...mine if I don’t include enough detail.”

Oddly enough, both rules are true. You need to find the sweet spot for your audience—or, more precisely, the “middle ground” for content length. A post is

just the right length when it includes enough factual detail, while still being short enough that most readers don’t lose interest or get bored

منتصف مشاركتك.

Finding the ideal post length can also take some experimentation. The key is to find what resonates most with your audience. That said, here’s a

general rule of thumb: keep post copy under 150 words and save most of the detail for other platforms. If you want to tell

a longer story on Instagram, you can do so with videos or try other tools, such as Instagram Channels. This relatively new feature

On Instagram, you can get a stronger boost within reach simply by using it regularly.

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3—Exaggeration and Excess

The third most common mistake I see in your content strategy as an Instagram contributor is overusing photos and graphics in aspects of

your business. There’s a trend in the field of social media overall toward following trusted, credible sources as authentic—in other words, not

wanting to be treated like just another number on a sales list.

So, while creating a visually cohesive presence on Instagram is important, don’t overdo the photos and graphics. Instead, focus on building

your look and voice in a credible way, even if they’re not perfect sometimes.

Your audience will relate to your flaws and trust you more because of them. Many large companies spend a great deal of time and resources figuring out

how to show their audience the “real” them. For example, some companies try to fake the authenticity of their businesses, presenting themselves as global giants when they

are still, at their core, small businesses. You’re the one who determines the strength of your personal connection with your audience.

For entrepreneurs, the ability to be “real and trustworthy” comes from within. So embrace your flaws, and steer clear of those previously mentioned mistakes

Remember, don’t be afraid to forge your own path by making your content more transparent and credible.