يعتبر Marketing من اهم الجوانب التى تضعها اي ادارة شركة او أي مشروع في اعتبارهم، فالتسويق بمعناة الحديث يعني خلق قيم للعملاء

And building profitable relationships with them in return for value. This value is customer loyalty, which generates profits. Of course, this concept is completely different

from the old concept, which relied on Advertisement and selling without retaining customers. In fact, the modern concept has become more costly than the old one, but it is

more effective and more understanding of the needs andرغبات العملاءHowever, some companies and projects are unable to implement modern marketing strategies because they lack the funds.

As a result, they operate on a limited scale and cannot compete with major companies in the same industry. These companies are left with two options: the first

is to give up and continue operating on a limited scale; the second is to try to reduce تكاليف Marketing للوصول الى اكبر عدد من العملاء وبالطبع تزيد الارباح،

The second option is the subject of today’s article.

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Five Ways to Reduce Marketing Costs:

1. If you advertise in newspapers, reassess your budget and ask newspapers with large readerships about their plans

and prices. Choose the best value, and opt for medium-sized ad placements rather than large ones, since the results are similar while the cost of

large placements can be several times higher than that of medium-sized ones.

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2. If you rely on sales representatives for marketing and sales, reduce their base salary and increase their commission so you don't incur excessive costs when

sales targets are not met. This approach also encourages representatives to put more effort into marketing and sales.

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3. Focus on online marketing, whether through the company website, social media, or even free classified-ad websites.

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4- Market your products through Google AdWords and Facebook ads, which reach hundreds of millions of people every day,

and generate more views than newspapers at a lower cost.

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5- Meet your customers’ needs and preferences better than your competitors by delivering a high-performing product and related services, such as installation and

after-sales support and customer service. This will leave customers completely satisfied, encouraging them to speak positively about your business and recommend your products to their acquaintances and friends. As a result, you’ll get

free marketing at no cost.