When considering a new business venture, مشروع جديد you may be weighing several ideas, or you may already have an idea you believe in or think is promising and want to put into action. This is the initial stage.

the initial stage, when you should evaluate The idea or the ideas you have come up with, based on how well they fit your available resources, capabilities, and skills.

Financial, administrative, and other aspects. The next step is to prepare دراسة السوق وتحديد شريحة او شرائح Target Customers او بمعني اسهل تحديد العملاء

الذين ستقدم لهم السلعة او الخدمة، وتكمن اهمية دراسة السوق في انها تعرف القائم على المشروع من معرفة نقاط هامة جداً.

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The importance of market research:

1. It enables the project owner to understand the needs, preferences, and characteristics of prospective consumers or the target segment.

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2- It also enables you to identify gaps that Competitors others haven’t identified or noticed. This, of course, can help your business gain a strong position.

بين المنافسين.

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3- It can help you identify new customer segments you haven’t reached before. This can be done through بحوث التسويق its various types.

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4- It helps you determine the level of demand for the products or services you plan to offer your customers.

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How to conduct market research easily:

To conduct effective market research and identify the points above, you can answer the following questions:

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1- Who are the customers—the target segment—I will offer the service or product to, and what are their needs, characteristics, and interests?

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2- Is recent marketing research available in this field that I can easily access and rely on?

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3- If no marketing research is available, can I conduct new research, and what type of research should I use?

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4- Who are the competitors?

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5- Are there alternatives to the product or service I plan to offer?