Many people have entered the field of Digital marketing This is due to the abundance of free apps available and the ease of creating a website for selling

...products online. However, most of them run into a problem that causes their website to fail or remain unknown, preventing them from making the money they initially hoped for. But

In this article, we’ll explain what these mistakes are, what impact they have, and how to address them.

E-commerce mistakes:

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1. Providing insufficient product details:

Let’s assume a doctor has developed a medicine or ointment that could help people move faster or stimulate a particular part of the body, giving them an advantage over others.

In a particular competition, if the doctor wants to sell this product online, it should first be presented with full details, including its side effects and

benefits. If a buyer wants to purchase it to help them in a competition, the listing should state whether the medicine is permitted or prohibited in competitions, so the buyer knows where

it can be used. It should also explain in detail how to use it, to prevent misuse—which could disappoint buyers and discourage them from purchasing it again.

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– لا تقوم نسخ بيانات المنتج من المصنع:

Let’s assume the doctor decides to sell the product they developed. Instead of writing the product specifications themselves, they copy them from the manufacturer or supplier. But if they

do this, the product has no competitive advantage, since many others have done the same. That’s why the product description should

It is unique and unavailable from any other seller, giving your product a stronger competitive advantage. It is exclusive because it’s only available from you, not from anyone else.

من منافسيك.

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– يجب تحديث معلومات منتجك:

The information you’ve already published should be reviewed and updated regularly over time, because things change. In particular, if you update

older content, you’ll become known as someone who is genuinely engaged in your field and attract many buyers, because this builds their trust in you.

They’ll order products from you without any doubt or hesitation.

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– يجب ان تقوم بنشر روابط بمحتوي قريب من الموجود حالياً:

This means helping buyers find what they need, rather than simply trying to get rid of what you want to sell first. This is clearly demonstrated by major e-commerce websites: when you

decide to buy a product and open its page, the website shows you similar products. This helps buyers gather as many

Information about the product they want, with a recommendation for the best product to buy based on their description.

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– يجب نشر محتوي يمكن قرائتة بسهولة علي الهواتف النقالة:

Mobile phones are among the most widely used devices today. A survey found that more than half of the people visiting

commercial websites are mobile users, while the use of computers has declined significantly. For this reason, companies are now launching mobile apps

for their businesses. Many companies have already created their own apps, making shopping easier for customers. For this reason, content should be created

so it is easy to read on mobile phones.

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2. Publish professional product photos:

This means you need to take photos of the product you want to sell. For example, if the doctor decides to list the product we discussed earlier in the article on

e-commerce websites, they should have the product professionally photographed in a studio with suitable lighting to show it in all its colors. Then, they should photograph the product

being used on a person, taking pictures of that person before and after using it to show the difference made by the ointment or treatment. Others, however,

search websites for images that look similar to the product and use them to save time and money. But this means you cannot compete with others,

and you will never be able to sell your product—you will fail very easily.

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– يجب توفير امكانية تكبير الصور:

Many people have poor eyesight and cannot clearly see the product images on display, so you should take these people into consideration as well.

Your product can be marketed and viewed by a wider audience. That’s why you should let visitors zoom in on product images on your website.

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– يجب عرض صور لأصناف اخري من نفس المنتج:

Provide links to all available details and options on the same page as a similar product. For example, if you’re selling a pair of pants and

you have the same style in five colors, don’t wait for shoppers to ask whether other colors are available. Display them on the same

page as the first pair of pants the shopper viewed. This helps you sell more products in the same order.

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3. Don’t force customers to register on your website:

Keep in mind that every extra step you add to the purchasing process can cost you a sale, especially since there are now many online stores that

They compete to provide customers with the fastest possible service and make purchasing as quick as possible by reducing the steps required. In the past, many websites

—especially marketing websites—required customers to register before making a purchase. But today, amid hundreds of thousands of websites competing with one another,

doing so would certainly result in significant losses. However, you can offer customers incentives, such as a discount or another benefit, if they register on your website.

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4. Clearly state the terms for returning or exchanging a product:

You should clearly state the conditions for returning a product, as many online stores do. This is important because a customer might buy

a product based only on its photos, then find that they don’t like it when they try it. You can allow them to return it, but be sure to specify a return period.

and the conditions for the returned product. Many stores today are known for the phrase “All sales are final,” and these stores are certainly losing

a great deal in today’s competitive environment, where online stores compete with one another.

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5. Provide customers with helpful, high-quality customer service:

Many online stores display fake links claiming to offer customer support, but when you open them, there’s nothing there. One of the most important things

businesses in this field need to provide is customer service that reassures customers, answers their questions and inquiries, and resolves any problems they encounter, since

many companies experience delivery delays when order volumes are high. As a result, buyers need to contact customer service

Customers can confirm that their product has arrived or find out where they can collect it, along with other customer service benefits.

Therefore, if you decide to create a website to market products, you should meet all the requirements mentioned above. This will help you achieve remarkable success.

وبطريقة سريعة.