More than a year has passed since he took the helm تيم كوك as Apple’s CEO, leading the company to new heights. With every decision he makes and every public appearance, we get a clearer picture of who he is.

and what he thinks, giving us clues about how he may lead Apple in the future. Tim Cook seems to have changed over time, becoming more confident, perceptive, and capable. Despite

his understanding of the demands of being a CEO, he did not hesitate Kwok Learn more after taking office in August 2011. Since then, the CEO has forged his own path

at the company, having undoubtedly learned دروساً قيِّمة a great deal that will serve him well in the new year and in the years to come.

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Take responsibility: 

When Apple launched its Maps service, some thought it wouldn’t measure up to Google Maps. Over the summer, the warning bells grew louder and louder, as the service was not

good. Apple had no support plan, so Cook publicly apologized to customers and offered them alternatives from the Apple Store. As a result of these responsibilities

and the decisions he made, Cook grew more confident in his ability to overcome obstacles and earned the respect of customers and the press.

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Collaboration beats talent: 

بعد وفاة جوبز، Cook took responsibility for continuing to look after the team, maintaining the image he had established. جوبز For Apple. After the Maps fiasco, it became clear that Forstall

had been working alone, which led to the service’s failure. In the end, he refused to apologize for his mistake, so Cook fired him. Since then, collaboration has become one of the company’s top priorities.

Forstall had skill, experience, and a track record of success, but he wasn’t collaborative, which significantly affected the way work got done.

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Admitting when you’re wrong is a virtue:

 عام 2010، أطلقت أبل موقع التواصل الاجتماعي بينغ الذي ثبت أنه منتج فاشل، وقد اعترف كوك بذلك في بداية العام الجاري. لقد كان قتل بينغ

mercifully was part of a broader strategy to connect Apple’s software with sites such as Facebook and Twitter. Jobs was reportedly frustrated by Facebook’s delay in supporting the iPad

tablet, but after his death, Cook strengthened ties with Facebook—a change that was undoubtedly a wise one.

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الصورة مهمة: 

At first, Cook wasn’t interested in appearing on camera, but that changed last year. He began appearing at new product launches and in press interviews.

He seemed comfortable in his role, especially since he had received media training and understood that his personal conduct represents Apple more than anyone else’s.

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Apple needs to release a television as soon as possible: 

Rumor has it that Apple is working on a television, and the company appears to be developing the product’s technology, content, and user interface before unveiling

it. But in the meantime, other companies are competing to launch an entirely new generation of devices to showcase at the electronics show taking place in

January. If successful, this future television will express the company’s identity more than any other device.

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Cook in the future:

 لن يغادر تيم كوك الشركة فأوراقه المالية البالغة 500 مليون دولار لن تنفد قبل عام 2021، ويعتزم أن يبقى في منصبه خلال السنوات التسع المقبلة.

If he succeeds in leading Apple over the course of this decade, much of the credit will go to the moves he made this year. He began 2012 by resolving a major PR dispute in

China and addressing growing confusion over the company’s internal policies. Cook corrected course on these issues and acknowledged the mistakes that had been made. Most importantly, he set Apple on the right path

to maintain its creativity.