In الجزء الأول من هذا المقال, we discussed three of the most important challenges you may face while marketing and promoting your products across social

networks; you can read it here. And here are الجزء الثاني من المقال.

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4. Improve organic reach

When you spend time developing and building a social media content strategy, only to find that the content doesn’t perform well or reach

A large audience; this can be very discouraging. It may not be obvious, but the main reason is oversaturation

with social media posts. For example, nearly 95 million photos are uploaded every day to Instagram and more than 500 million tweets to

Twitter and more than 350 million photos to فيسبوك. All these huge numbers make it harder for content to stand out and be seen.

The key to increasing and boosting reach is finding the right content for your audience. Use a social media monitoring tool to identify

the posts that get the most engagement, then study them. Why were they so successful, and why didn’t other posts achieve

the same success or receive similar engagement? For example, you may find that posts with images get more reach than others, so you can start

including more images in your posts, and so on.

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5. Build human connections with your audience

Social networks A great way to build brand awareness and attract more customers—but you should also think about how to retain those

customers. While 86% of social media users follow a particular brand, nearly 60% of them are annoyed by promotions

and the ads this brand fills their pages with; you can’t focus on sales alone. If you want Increase customer loyalty your brand to

you need to build genuine human relationships with your audience.

One way to build these relationships is by using stories and storytelling to communicate with your audience. You shouldn’t focus all your efforts on

sales alone. If you want customers to stay with you longer, you need to give them a reason to do so. Through stories, you can share your core values

and give customers a reason to stay with you.

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6. Answer all customer questions

Social networks are fundamentally a way to communicate and interact directly with people, but they’re often treated as nothing more than promotional tools. While

marketers use social networks to broadcast and share news, 90% of customers use them as a direct way

to communicate with brands.

The number of messages on social networks that require a response increased by 18% over the previous year; despite this, Brands تُجيب على

only 11% of people. You can use a social media management tool to make sure you’re aware of all the messages you receive and to work with

your team to coordinate responses.