على الرغم من أن إدارة أعمال E-commerce الخاصة بك يمكن أن تكون مغامرة مثيرة في تنظيم المشاريع، فلا يوجد إنكار لأن العديد من

online stores fail to make any kind of profit.

في حين أن هناك العديد من العوامل التي يمكن أن تتسبب في E-commerce store failure, one of the biggest challenges facing رواد الأعمال

is being unable to identify and capitalize on a profitable product niche.

However, by conducting a thorough analysis of the current market, you can find an area where you can make a lasting impression.

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Solve a meaningful problem

كما هو الحال مع أي فكرة تجارية أخرى، يمكن أن يحصل منتج E-commerce على النجاح عندما تحاول حل مشكلة حقيقية ذات معنى.

You can get ideas from your own experiences, by talking with friends or neighbors, or by going online to learn about the challenges others face.

In the world of commerce, there are plenty of problems that need solving—and, fortunately, plenty of good solutions that don’t get theتسويق جيد.

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Find a gap among potential online competitors

هناك احتمالات إذا كان أحد مجالات E-commerce لديه إمكانات تسويقية، فهناك بالفعل متاجر أخرى تبيع منتجًا مشابهًا.

That doesn’t mean you need to abandon the idea altogether. By researching your competitors, you can find areas where their offerings don’t meet customers’ needs.

customers exactly, and that’s where you can step in and define your unique value.

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Check the current trend

You won’t get much Sales if you create an exact copy of an existing idea. But when you look at converging product trends and brainstorm

Exploring alternative options in this category may reveal the unique angle you need to launch a successful e-commerce store.

The good news is that plenty of resources can help you get a sense of which e-commerce categories are trending.

And it is considered Google Trends مكانا رائعا لتقييم حجم البحث لكلمات رئيسية مختلفة، العديد من منصات التجارة الإلكترونية مثل Oberlo تنشر أيضًا قوائم

currently trending products, which can help spark ideas for your store.

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معرفة الهوامش

Selling a product online is one thing; selling it profitably is another. Many stores lose money at first to build their name, and then start to

جني الأرباح.

وجدت الأبحاث التي أجرتها MarketingSherpa أن e-commerce platforms those with annual revenue of less than $100,000 have a

gross margin of 30 percent.

Successful stores know whether they can compete on price or value, and use that knowledge to maintain these kinds of margins.

You need to research what your target audience is willing to pay for this product, then calculate business expenses such as manufacturing, shipping, and website hosting.

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Look for recurring sales

Research conducted by Harvard Business School found that a 5 percent increase in customer retention can increase profitability by 25 to 95

في المائة.

من المنطقي إذن أن تركز منافذ E-commerce الأكثر ربحية على المجالات التي من المحتمل أن يعود فيها العملاء لإعادة الشراء.

This is part of the reason subscription boxes and subscription services in general are so successful: each customer becomes a recurring source of revenue.

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اعرف اهتماماتك

وجدت دراسة أجريت على رواد الأعمال في مجال التجارة الإلكترونية ونشرت في Huffington Post أن 45 في المائة من رواد الأعمال

said that loving what they do was the main reason they started their store.

At the end of the day, it doesn’t matter how profitable a potential e-commerce product may be. If you’re not excited about the idea, you won’t have the motivation to solve unexpected problems

or innovate to create better products or services.

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Find something you’re personally passionate about, and you’ll be better equipped to stick with your store for the long haul.

سيحدد مكانة المنتج الذي اخترته في النهاية كل شيء عن e-commerce store الخاص بك، بدءًا من جمهوره المستهدف إلى طريقة تسويق

Your brand.