Ways to diversify internal and external anchor text

We’re still talking about SEO the new SEO—the second-generation SEO, “SEO 2.0.” Today’s article will change the way we think and deeply shift us toward a new, modern way of thinking, leaving

the old habits we used to practice on our websites, namely internal linking and external publishing using Anchor text, فبعد قراءة

This article will help you see and feel the difference between the old and new ways of handling anchor text for your website pages.

There’s a fine line between website optimization and over-optimization. With the former, you’ll see improvements in your website’s results

that you can clearly measure, along with higher rankings for your pages in search engine and improvements in traffic, performance, and profits. With the latter, you may be penalized for designing and optimizing

your website for search engines rather than visitors. So be careful! Today’s article highlights a risky practice we used in over-optimization,

We’ll fix it today.

But first, let’s answer these questions:

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ماهي Anchor Text؟

A word or group of words that can be clicked to take you to a different page from the one you’re currently on. It is usually blue.

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Why diversify anchor text?

A few years ago, reaching the top of Google was simple and didn’t require much time or effort. All you needed was a page, some links between pages, and external link building.

“Congratulations, you’ve reached the top.” Today, things have changed. Google has recognized the dangers of keyword stuffing on a page, which most website owners used to do, and we noticed

this in the early years, when the opening of a page contained 10 lines repeating the same keyword dozens of times. This was extremely annoying.

Before Penguin, keyword stuffing could put you at the top. After Penguin, you’re now at risk. Google has started using link diversity to help its search engine

assess how relevant a page is to its anchor text, making it easier to penalize spam sites. So if you use the same anchor text for a target keyword every

time, stop now or you’ll be penalized. Start diversifying your links instead.

Anyone with experience in our field will remember the historic decline of many major websites, especially Tumblr, Typepad, and many others, which lost

80% of their website traffic. Some of these sites recovered and returned to prominence, while others declared bankruptcy, leading to their closure.

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Where can I get varied keywords?

في حال كانت Keyword new. Use your own judgment and experience in your field to identify other synonymous keywords.

However, if the keyword is popular, you can use Google tools such as Google Trends and Keyword Planner, as well as the suggested keywords

that appear below the search bar.

6 Ways to Diversify Your Website’s Anchor Text

Rest assured, it’s not difficult. Just think of a set of synonyms for the main keyword and use them naturally in the text—not just anywhere,

and make sure they’re relevant to the page’s original content. These tips will help:

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1. Synonyms and Plurals

Every language in the world has many synonyms and a range of features. Some features are shared by all languages, while others are unique to a particular language. But when it comes to language,

Arabic and English are much the same: every word has synonyms and a plural form, with some exceptions. Synonyms aren’t limited to individual words; they can also express the same meaning,

وكمثال بسيط:

“Cheap hotels” can be rephrased using synonymous words as “hotels at the lowest prices,”

or replaced with a phrase that has a similar meaning, such as “best hotel deals.”

As for plurals, you can replace singular words with their plural forms. We changed “a hotel at a low price” to “cheap hotels,”

converting the singular into the plural.

فنادق◄◄ فندق

اسعار◄◄ سعر

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2- Long-Tail Keywords and Keyword Matching

Using long-tail keywords can help bring targeted traffic to your website, which can lead to more visits from search engines and other sources. For example:

Turn the keyword “cheap wedding dresses” into a long-tail keyword: “designer wedding dresses at the lowest prices.”

Another option is keyword matching. It’s similar to using synonyms, but with more detailed wording. This approach is especially useful when

using Google Ads and aiming for higher search engine rankings. For example:

If we want to publish or create a link for the keyword “women’s hats,” we can also create text links for:

- Buy hats for women

- Head coverings for women

-قبعات للفتيات

-قبعات السيدات

- Buy red hats for women

You’re now using a broad match for “women’s hats.” For more information: Using keyword match options

Note: In English, uppercase and lowercase letters have the same effect because keywords are not case-sensitive in the search engine.

الصغير في محرك البحث.

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3. Branded Terms

When Google began prioritizing trusted, established brands, building recognition for global brands became extremely important. So, when your name starts to

grow as a brand, take advantage of the opportunity and include your website’s name alongside your target keywords in the anchor text. This is a safe way to diversify your links, as Google wants.

Small website owners tend not to favor this approach, but don’t make it your first choice. In my opinion, when you write a profile about yourself on a website,

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4 - Naked links

This method uses the page URL as the anchor text. It makes it easier for visitors to see which website they’ll be

redirected to after clicking the link. For example, you can use:

sitesuccessful.com

www.sitesuccessful.com

https://sitesuccessful.com

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5 - Catchy phrases

No matter how long it is, that’s not a problem. The important thing is that it can increase conversions because it’s compelling and appealing. It also sums up the entire page in a single sentence.

Just one. For example, if we want to target the keyword “advanced hair treatment,” you could link the following phrase: “Check out this salon for the latest in advanced hair

treatments.”

In the example above, we’ve naturally and engagingly incorporated the keyword we want to target into the sentence.

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6-الصور

You can use images to build strong links and diversify your anchor text both on and off your site. For example, you can use images, banners, and infographics

and link the image to your website, using alt text to maximize its value.

These methods will diversify your anchor text when you build internal links to your site. You can also promote your site on social media and

Forums and other websites