
Four Effective Marketing Tips for Your Small Business
14 March, 2017
Four Bad Habits That Keep Your Ideas from Becoming Successful Ventures
15 March, 2017![]()
Holiday deals—it’s the time of year when retail sales rise significantly. According to a new study by
Deloitte, more people than ever will hunt for deals and shop online this coming holiday season,
with global holiday-season sales expected to reach as much as US$1 trillion.
In another historic first, shoppers will spend as much in the virtual world as they do in brick-and-mortar stores during
the holiday season. With the Gulf region home to a thriving e-commerce market, the sharp increase in online
sales will leave consumers exposed to various types of cyberattacks. In the run-up to the holiday season, Andre
Kopovich, IT security specialist at ESET,
Five tips to help keep attackers away from shoppers’ money:
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1. Use a secure connection
Not every internet connection is secure enough for making online payments. Public
Wi-Fi networks available in the marketplace are not necessarily the best option for online shopping. A safer alternative
is to access your favorite online store using your mobile data plan.
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2. Protect your devices
Use a trusted device—whether it’s a computer, tablet, or smartphone—so it’s easier to spot any unauthorized access or
unusual behavior. Also, make sure your operating system and software are always up to date
to prevent unpatched vulnerabilities from being exploited. Install a trusted security solution with multiple layers of protection
to help protect your online banking and electronic payment activities.
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3. Watch out for fake deals
When you receive a holiday shopping deal that seems too good to be true, there’s a good chance it really is.
Fake deals sent to your inbox are common during the year-end season. They’re used to entice victims
and lure them to fake websites that harvest sensitive information (such as credit card numbers) or login credentials. To stay out of
trouble, visit websites of your choice by typing the URL correct address directly into your browser’s address bar.
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4. Always check the addresses URL
When possible, choose well-known, trusted brands that offer a safe shopping environment and can help you
resolve potential issues. Even then, stay alert when you see a famous brand, since scammers can
create fake websites that look almost identical to legitimate ones. To avoid fraudulent websites, always
check the URLs URL because fake websites can often be identified by an internet address that differs from that of
the official pages they imitate.
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5. Use credit cards or secure payment services
Shopping online is safer when you use credit cards or secure payment methods, because using them
does not involve any of the money you keep in your checking or savings accounts. Even if a transaction is fraudulent,
some of the losses may be covered by your bank or service provider.
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Many of the points above also apply to online banking. For more detailed advice, you can
read the short guide on




