Almost all kinds of companies and organizations are now present on Social networks whether they offer a range of medical and social services,

technology and education services, or consumer, electronic, and even knowledge-based products—regardless of their size, popularity, or whether they are a well-known brand

or an unknown one.

Whether you run a brick-and-mortar or online business—perhaps a large company, or even a small one—you need to establish a presence on social media.

Social media can connect you with millions of people around the world who will be interested in what you offer and want to follow you, and buy your services and products.

To help your organization succeed on social media, you need to follow a clear plan and a smart strategy,which is exactly why you should buckle down and put into practice

the five methods we’ll cover in detail below.

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1- Take part in conversations and discussions.

Most of the companies and organizations I follow on social media don’t respond to questions or suggestions, and this genuinely makes

users, fans, and followers angry, as they see it as disrespectful. We’ll see many companies that want to succeed on social media

Social media teams assign employees to monitor engagement and interact with followers and interested users. If you run a web project or a business, why not

set aside some time each day to have live conversations with your audience and answer their questions? You could also assign this task to your company’s communications team

so it’s covered around the clock.

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2. Use images to share information and market your product

Images are among the most widely shared content on social media. Users engage more with images than with written content.

With this in mind, we recommend focusing on your health and personal profiles, promoting your products on social media, and sharing

Include information in your images, and don’t forget to add your company logo. The more widely they’re shared across the web, the more people you’ll reach—and, consequently,

the more sales and profits you’ll generate.

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3. Focus on short, engaging videos too.

There’s growing interest in watching videos on social networks. Facebook has recognized this and, in recent weeks, has been preparing to launch

video ads. Statistics show that posts featuring videos attract the interest of many people around the world, and

that’s why you should allocate some budget or assign some of your staff in the department Marketing To create videos that explain how to use your products and answer customer questions,

and those of potential customers. Naturally, you can also make promotional videos about your company’s latest offerings, showcase your achievements, and explore many other ideas that interest people.

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4- Encourage fans and potential customers to spread the word about your brand.

Companies that ask their fans and followers on social networks to recommend their pages to friends or click the Like button

to vote on a suggestion are the ones that quickly get lots of likes for free, at no cost. Keep this in mind,

but make sure you do it professionally and engagingly, without putting off your fans.

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5. Contests and giveaways.

Who doesn’t love contests and giveaways? I think people all over the world love them, and many global companies have leveraged this on social networks

to attract more fans and followers—and, in turn, more customers and revenue. You should do the same this year.

Since you offer services and products, all you need to do is run a contest and give away a limited number of products to the winners for free. For example, if your company offers cloud storage

or website hosting, you could reward your five best followers with a valuable gift: extra storage at no cost for a year or another set period.

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خلاصة المقال :

كمية صفحات الشركات تتزايد عليها و المنافسة كبيرة جدا ، فإذا كنت فعلا تسعى  To build brand awareness, drive sales, and create opportunities to sell your products

The five approaches we discussed are the only way to succeed on Facebook and Twitter and other social networks.

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Source: Imnay Afshko