History is full of companies and ventures that failed and came to an end despite their founders’ and teams’ efforts to promote them and build a large customer base

for their products and services. The sobering truth is that our Arab world has plenty of such examples… We’ve heard of Arab companies and ventures across many

sectors that eventually folded without ever growing to a large or global scale.

Even more concerning, many businesses and companies are still operating in our Arab region but appear to be headed for the same fate just a few years from now. What worries

observers is that we haven’t learned from others’ failures or tried to understand what lies behind them.

After reflecting on the tragic stories of projects built around truly brilliant ideas that ultimately met with great failure, I found that they had made many mistakes

— especially serious mistakes in promoting their products and convincing people of their quality.

In this article, we’ll explore the serious mistakes that brought various projects to an end, taking products with them that could have achieved great success

both locally and globally.

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1. Attacking competitors and their products in advertising

One of the first mistakes many companies around the world make—and one that can eventually lead to their failure—is attacking competitors through advertising.

Mocking competitors’ products, focusing on their weaknesses, and showcasing the strengths of your own.

The truth is that this idea may seem exciting and fun, but in practice it tarnishes your company’s reputation among customers and the wider audience following the market. People know that

your ads promote your products and what your company offers, and attacking another company’s products Competitors is a sign that your brand is weaker than competing brands.

It may even amount to free promotion for their products. When people are told that a particular competitor’s products are bad, many go out and buy them to see for themselves, which could

increase sales of competing products instead of reducing their strong presence in the market.

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2- Blindly imitating competitors

A competitor may develop a product or service that stands out from those available in Market , which could generate substantial profits as people flock to try something new. You

You and your company would be making a serious mistake if you decided to take exactly the same approach. You need to rely on your intuition, ideas, and creativity to develop a product

that gives you an unconventional competitor to overcome.

The mistake companies make in this regard is copying one another, which makes their products very similar. But do you think people can’t tell the original product

from its imitation? If you think they can’t, that’s an even bigger mistake—and one that won’t help promote your company. You need to understand that

copying a particular company will lead you to repeat the same mistakes it made. More importantly, some companies take certain steps that make them more successful,

while knowing that those same steps will cause their competitors to fail—and by copying others, you could fall into that same trap.

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3- Superficial promotion of your company’s offerings

With the boom in businesses, projects, and entrepreneurship in general, many phrases and expressions have become common among people promoting different products, to the point that they

have become clichés that no longer have a strong effect on persuading customers and audiences to buy your products and services.

It’s a mistake to use the same phrases that customers and target audiences now see as overly superficial. Instead, use compelling,

realistic language that relates to your products—in simpler terms, concise, engaging descriptions of their strengths and benefits, using a fresh approach.

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4. Speeches that don’t come from the heart

إن Speeches Speeches delivered by CEOs or company founders at important events shape people’s impressions of their companies and organizations.

In this regard, we see many company CEOs and founders delivering Letters ineffective speeches—empty words that were not written

from the heart and seem completely disconnected, leaving many people in the audience simply waiting for the speech to end.

Write your speech yourself, in words that come from the heart and reflect your company and the values you seek to share and reinforce with your audience through your products.

و خدماتك.

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خلاصة المقال :

These are some of the most serious mistakes many Arab and even global companies and businesses make when promoting their products and services, which

eventually leads them to pay the price for those mistakes with a tragic outcome.

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Source: Imnay Afshko