Storytelling is an ancient art form and a means of human expression, since stories are essential to many

art forms. One of the fundamentals of storytelling is creating a two-way interaction between the storyteller and the listener.

واحد أو أكثر.

In today’s world, storytellers do more than inspire and motivate us—they can have an impact

that is profoundly positive for our minds and guide us toward greater success in entrepreneurship.

Here are tips from some of the world’s wealthiest leaders, who have inspired thousands with their storytelling skills:

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Richard Branson

“ليس هناك ما يمكنك القيام به في حياتك وعملك أهم من اتباع شغفك – بطريقة تخدم العالم وتخدمك”.

Self-made billionaire Richard Branson He is a great conversationalist with a strong ability to connect with people, and he is

70 years old, with a net worth of $5.6 billion, thanks to the group of businesses bearing the

Virgin brand, including Virgin Atlantic and Virgin Galactic.

يحب برانسون أن يجمع فريقه حول النار لتبادل القصص. يقول عن ذلك: “رواية القصص هي أفضل طريقة

لدينا للتوصل إلى أفكار جديدة”. ويعتقد برانسون أن القدرة على بيع الأفكار في شكل قصة أمر بالغ الأهمية

to success in your career and in business.

Branson has dyslexia and suspects he may have ADHD, but he

overcame these challenges. Today, he offers advice to people with the same neurodevelopmental conditions he experienced as a

child, emphasizing that tests don’t measure skills such as thinking, exploring, communicating, and making a positive impact—skills

the world needs.

In his memoir, the entrepreneur recommends reflecting on your reasons for entering the world of entrepreneurship. The founder of the

(Virgin) الحكمة التي شاركها معه مرشده السير فريدي ليكر: “استغل نفسك، واسخر من نفسك، وإلا لن تنجو”،

And the proud prankster strongly supports harmless workplace fun to build relationships and boost

morale during stressful times. Branson is known for attracting media attention while breaking world records,

and even pulling pranks. But he believes that knowing your brand and doing things your own way

can also attract the right kind of free publicity.

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Oprah Winfrey

“اترك الماضي. فإن كنت فعلاً تريد التحليق عاليًا، استغل قدراتك في ما تحب وقدِّره. ثق بحدسك

وحتمًا ستنجح”.

بعد رفضها من قبل “إي بي سي”، تركت Oprah Winfrey her job at WLS and founded

Harpo Productions’ network, and began working on a new local program.

Winfrey launched the OWN network in 2011 as a 50-50 partnership with Discovery, before selling

a 20.5% stake to Discovery last year. Today, Oprah Winfrey stands alone. She has hosted the

highest-rated interview show of all time, launched her own television network, and became a billionaire with a net worth

estimated by Forbes at $2.7 billion. She is also considered the most influential, thanks to her ability to help people and encourage them to

share their experiences and tell inspiring stories.

One of the reasons Oprah Winfrey’s show was successful for 25 years was her ability to connect emotionally with audiences. She

دائمًا تقول: “من الممكن أن تحصل على كل شيء، لكن من المستحيل الحصول على كل شيء دفعة واحدة”.

She was able to turn her show into a media and business empire.

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Elon Musk

“أحد الأشياء الصعبة حقًا هو معرفة الأسئلة التي يجب طرحها. بمجرد تحديد السؤال، تصبح الإجابة

سهلة نسبيًا”.

درس Elon Musk Tesla’s co-founder and CEO studied at the University of Pennsylvania in the United States.

Although he was accepted into a graduate program at Stanford University, he chose to launch his first business:

the software company Zip2.

Musk first joined the Forbes billionaires list in 2012. His fortune is now estimated at

$160.3 billion by Forbes.

Reading is one of Musk’s golden tips for overcoming challenges and achieving success. He sees learning as a

مستمرة مدى الحياة، قائلًا: “أنت لا تعرف ما لا تعرفه. ستدرك أن هناك كل هذه الأشياء”، معترفًا بأنه قرأ

the entire Encyclopedia Britannica as a child.

Musk has inspired millions of people to embrace logic and science and tackle the biggest problems facing the world today,

With his intelligence and bizarre tweets, he has become a great storyteller. He believes the best time to start a career in

entrepreneurship is when you’re young.

His storytelling skills were on full display during his opening monologue when he recently hosted the American TV show Saturday

نايت لايف الأميركي “SNL” مؤخرًا، حيث أعلن أنه مصاب بمتلازمة أسبرجر. وقام بعد صعوده إلى مسرح

comedy show, he spoke self-mockingly about his reputation for grandiosity, his use of Twitter, and his interest in

بالعملة المشفرة “المزحة” التي ارتفعت قيمتها بعد أن بدأ في الدفاع عنها.

Despite having Asperger’s syndrome, he works around 100 hours a week and believes that creating real value through

work is a key pillar of success alongside innovation. Musk advises against following trends, because the most successful companies are

تلك التي تركز على الابتكارات الجديدة، ويؤكد على ضرورة “السير وراء الأحلام”.

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بريان تشيسكي

“أنشئ شيئًا يحبه 100 شخص، وليس شيئًا يحبه مليون شخص”.

American billionaire Brian Chesky co-founded the home-rental company Airbnb with Nathan Blecharczyk

and Joe Gebbia in 2008; he is now its CEO. Forbes estimates his net worth at $11 billion.

Chesky, a former bodybuilder, attended the Rhode Island School of Design, and the leadership of both Airbnb

Brian Chesky, the company’s CEO and head of community, played a pivotal role in the evolution of storytelling in the social media era, where customers are now part of the story and can rewrite and share it in ways that boost

the product’s popularity.

من شهرة المنتج.

When the pandemic hit, Airbnb had to rethink its plans to go public and raise $2 billion from investors. Chesky told The Times at the time: “We grew too fast and made mistakes.”

دولار من المستثمرين، قال حينها تشيسكي لصحيفة التايمز: “لقد كبرنا بسرعة كبيرة، وارتكبنا أخطاء”.

“لقد انجرفنا. نحتاج حقًا إلى التفكير في تأثيرنا في المدن والمجتمعات. إعادة تعيين لكل شيء وكل شخص”.