Lesson One #1: Connect with Your Audience / Visitors

عندما تقوم بـ Content creation, whether it’s a blog post, article, page, or video script, remember that you’re human and you’re communicating with the people around you. You should

 على كلماتك أن تكون أكثر من مجرد كلمات؛ يجب على هذه الكلمات أن تتصل بجمهورك وأن تشعل داخلهم روح الإلهام من وحي القراءة التي

مارسوها لديك. لا تكن متواضعاً في النص. “إسعى جاهداً للتحرك وإلهام القرّاء من خلال الإرتباط معهم كإنسان وليس كنص”

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Lesson Two #2: Simplify Complex Ideas

It can be genuinely difficult to simplify your content so readers clearly understand the value of what you’ve written. When developing a content concept and design,

you should have one clear goal in mind: the core idea and message you want readers to take away. –

Always make sure that message comes through in its simplest form throughout your content.

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Lesson #3: Support Your Article

Any claims, statistics, data, or figures in your content need to be backed by reliable sources. Always try to

cite credible sources in your writing. This will give readers greater confidence in the value of your content and the message you’re trying to convey.

It also makes for better content.

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الدرس الرابع  #4 : جرب أمور جديدة 

There are many different types of content you can branch out into and try creating new sections for your blog. What if it doesn’t work?

Then you need to figure out why and try to overcome the problem. If it still doesn’t work, move on to the next stage. Try creating videos,

podcasts, case studies, books, infographics, workbooks, games, quizzes, and many other formats until you find the most effective ways to

share your content. Variety is the spice of life, right?

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Lesson Five #5: Tell Them a Great Story

Every piece of content you write should tell a story. It doesn’t matter if you’re blogging about a “boring topic” (as we’ve heard many times before), or writing

an industry report, an e-book, a presentation, and so on—there’s always a story to tell that can help deliver your message with greater impact,

and resonate with readers to leave a lasting impression.

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Lesson Six #6: Make Your Point Stand Out

Content that makes people stop and take a closer look is the most shareable. Don’t be afraid to write about controversial topics or challenge the status quo,

and think outside the box. That’s a no-brainer: great content is content that earns comments, criticism, and praise. You should

write in a way that encourages people to share their own opinions on your topic.

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Lesson Seven #7: Try, Then Try Again—and Again

Despair, fear, and a lack of self-confidence can all keep us from succeeding. History offers many examples showing that some of the greatest inventors who

changed our lives with their inventions failed on their first, second, and third attempts—even their hundredth. But they didn’t let failure break their resolve; they kept trying with even greater determination

until they achieved what they set out to do. “Success is built on failure.”

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Lesson Eight #8: Practice and Training Make You Better

Practice leads to success and makes you better—a phrase we’ve heard millions of times since childhood. And it’s true. When you write for the first time, you won’t yet be someone

who can make a difference through your words and content. But writing consistently will make you a great writer whose work makes an impact, whatever the subject

I’ve experienced this myself. I’m Majed Atwi, and I’ve found that I’ve grown over time. When I look back at my old writing, I can see the beginner I once was

You need to practice and hone your skills to become good at presenting useful content rather than promotional content.

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Lesson Nine #9: Take Your Time Developing the Idea

One of the biggest mistakes in marketing writing is jumping straight into blogging without knowing—or setting—the goal for getting started or the key to attracting readers to the topic, and setting aside

half an hour to think about writing a specific part of your text can take your content to the next level. It’s also better and more

beneficial to create content with others and share ideas. This will bring creative ideas together and help you reach more advanced stages.

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Lesson Ten #10: Finish What You Started

There isn’t much to discuss in this lesson. Many people stop halfway when they get started and make illogical excuses in an attempt

to hide their failure and lack of willpower. Don’t be like them—don’t just start without finishing. Create your own world and “finish what you started.”

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Lesson Eleven #11: Quality Over Quantity

Don’t write just for the sake of writing. Take the time to create valuable content you’re passionate about. Content that comes from genuine feeling and confidence is the kind of content that…

…succeeds and reaches new heights. Don’t write just because you’ve set yourself a schedule to finish a certain number of topics. Ignite your creative spark…

…and create content that earns respect for its writer and creator. “Always remember: quality over quantity when creating content.”