Keyword Research هو العامل الرئيسي لإنحراف جميع احتمالات النجاح لصالحك.

إن القيام بعملية Keyword Research قوية ليست بالأمر البسيط ولكن لا بد من الاعتناء بعملية البحث هذه.

Many SEO professionals say that content is the main factor in getting your website to the top of search results.

And they’re certainly right—we all know the famous saying, “Content is King.”

However, researching and carefully selecting keywords is extremely important and can help you rise in the rankings.

Choosing the right keywords ensures that the effort you put into your website is never wasted.

الإعتناء بكتابة المحتوي التسويقي الجيد الذي يفيد زوار موقعك بجانب عمل Keyword Research جيد يساعدك في تحقيق أهدافك التسويقية

and reach the top of search engine results.

Failing to target the right search terms can cause your website to fall in the rankings, which is far from ideal.

Now, the suggested question, كيف أقوم بعمل Keyword Research قوي ؟

في هذه المقالة سوف نتعرض إلي أقوي 15 خطوة لعمل Keyword Research في كل مره تقوم بعمل Content جديد.

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بإستخدام Google Drive  كمثال يمكنك الدخول إلي Google Sheets وإنشاء Sheet  جديد.

You can give this file a name, such as …Keyword Research Template

You can freeze the first row so it stays visible when you scroll down.

You can freeze rows as shown in the image.

Now that the spreadsheet is set up, let’s start filling it with the best keywords to help us rank on the first pages of search engines.

قبل الذهاب إلي تحديد حجم البحث أو المنافسه عن Keyword معينه.

يجب أولاً أن تقوم بعصف ذهني لكل الكلمات التي من الممكن أن يتم البحث عن الموضوع الخاص بك من خلال هذه Keywords.

This article is about keyword research, so put it at the top of the sheet.

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Start writing down keywords related to the same topic.

In other words, start writing down keywords related to “keyword research.”

مثل keyword research for ecommerce , on page seo , keyword research process.

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Next, start searching on Google.

Go to Google and search. Keywords.

At the bottom of the page, you’ll find suggested words that are similar to this word.

Start collecting these words and add them to a spreadsheet.

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For example, with the phrase “Keyword research process,” you can choose synonyms for the word “Process.”

How to find synonyms for the word “Process.”

اذهب إلي موقع thesaurus.com واكتب في مربع البحث كلمة Process ودوس علي بحث.

Several synonyms for the word you searched for will appear.

The search results showed the words “method” and “strategy.”

You can add these words to the main keyword to create “keyword research method.”

Then start adding all these keywords to the spreadsheet.

Wikipedia is one of the largest websites, with content covering almost anything people can think of.

If you want to look something up, visit Wikipedia—you’re sure to find what you need.

Now go to Wikipedia and search for the keyword you want to write an article about.

If you search for “Keyword research,” you’ll find an article about keywords.

You’ll see a variety of keyword suggestions you can use.

Why this website? And why use these keywords?

Wikipedia ranks among the top results for more than 90% of the topics people search for.

So it has likely ranked well for the keywords you’re researching, and you can use the keywords it ranks for.

Finally, collect these keywords and add them to the spreadsheet.

Go to Google and enter the word you want to search for in the search box.

As you start typing in the search box, suggestions related to the word you entered will appear.

Collect the suggestions that appear and add them to the spreadsheet.

You can also use ubersuggest.io, a powerful tool for finding suggestions from Google.

You can use Quora to find people with questions that your content could answer.

Quora is useful because it gives you insight into the exact words your audience uses when looking for answers you can provide.

وهذا يجعله رائعا لتوليد أفكار المحتوى وكذلك Keywords.

First, search for your term in the search bar.

If you’re lucky, you’ll find an entire section dedicated to the field you’re researching.

Now that you have a number of ideas and keywords, add them to the spreadsheet.

The first thing we do using Google Keyword Planner is spy on competitors.

Start by searching Google for “Keyword research.” You’ll see websites that discuss this topic.

These websites are therefore your competitors.

Now, how can I find out which keywords they use in articles about the same topic?

Go to Google Keyword Planner.

Then click “Discover new keywords.”

In the landing page field, enter a link to one of your competitors’ websites that covers the same topic as your content.

Then click “Get ideas.”

You’ll see many of the search terms mentioned in this competitor’s article.

You can use some of these terms and add them to the spreadsheet.

من الممكن أيضاً الاستعانة بـ Ahrefs Keywords Explorer للحصول علي قائمة ضخمه من Keywords التي تساعدك.

Now that you’ve compiled a list of search terms related to the field you want to write about,

Start filtering the terms and removing duplicates.

Focus on the keywords you think are best.

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Now that you’ve completed the brainstorming stages, selected keywords using several different methods, researched your competitors, and chosen your search terms,

they use.

it’s time to check the search volume and competition for the keywords you’ve shortlisted in the spreadsheet.

Add your keywords to the “Get search volume and metrics” field.

Click “Get search volume” to see the search volume and competition for each keyword.

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Remove poor-quality or irrelevant keywords, as well as those with low search volume, such as “Keyword research 2017”.

These keywords don’t add value to your content or have anything to do with it.

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Identify the 5 or 10 best keywords to target.

I’m going to take the top five by search volume and analyze them.

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There are several factors to consider when choosing the best keywords:

ذات صلة :– يجب أن تصف بدقة ما تكتب عنه لأن معدل الارتداد المرتفع سيقتل رتبتك.

Even if you manage to reach the first page, the keyword should be relevant to the article title.

High search volume: Keywords should be selected based on their monthly search volume.

The search volume should be high enough for the keyword to be worth targeting.

Low difficulty: Competition for the keyword should be low, not high.

keyword research

We’ve now covered the key steps to follow when conducting keyword research before writing an article in a particular field.

You should keep these methods and reuse them whenever you want to write a new article.