بعد الثورة التي شهدتها Social networkswent through, it has become one of the world’s most effective ways to share information and knowledge of all kinds. These networks come

in many forms and channels, making it a real challenge to understand the purpose of each channel and the type of content best suited to sharing on it.

Today, these networks come in many forms, but they all share one goal: وهو تمكين بناء العلاقات.

Some of these networks were designed to help you discover people and content, while others focused squarely on Communications، ويركز بعضها

showcasing your creations—each one expresses different aspects of your personality.

From a tactical perspective, these Social networks أن تساعدك على تعزيز العلاقات الحالية وعلى بناء مستوطنات جديدة من خلال المحتوى الذي

تشاركه. هذا هو السبب الأساسي في أهمية فهم الغرض من كل Social network على حدى، وجمهورها المقترح، وكيفية إنشاء محتوى يتناسب

مع كل شبكة.

استخدام هذه الإرشادات البسيطة لفهم نوع كل Social networkand how it can support your contentand the type of content we recommend publishing.

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Personal social networks

أقدم نوع من Social networks, and they’re easy to recognize because of their social nature. These social networks are designed to help you stay in

touch (and sometimes even reconnect) with your existing connections by sharing important moments from your life with friends and loved ones.

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What you can share on personal social networks

As their name suggests, these sites are primarily based on personal content, whether that means sharing intimate moments with friends or sharing a link to an article

Interesting, or share your current location with your friends. So we recommend the following:

كن إيجابي: Share the positive things in your life. This will help strengthen your friendships and help them grow faster.

قصر ولا تعسر: Brevity is the soul of wit. Your friends will enjoy your updates more when they’re clear and concise, without needing to read long paragraphs to get the point.

نشر الصور: Sharing photos with your updates can help you get much more engagement, so don’t hold back from sharing them with your friends.

Tag your friends: This can help your updates reach as many friends as possible.

Examples of personal social networks: Google+, Facebook, Foursquare,  Snapchat, Instagram, Path

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Content-sharing networks

غالبا ما تستخدم شبكات تبادل المحتوى لإجراء محادثات أوسع نطاقا (often in real time). While these networks help

nurture existing relationships, they tend to be the best place to start building new connections and growing your audience.

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What to share on content-sharing networks

 استخدم مزيج من المحتويات الشخصية والمهنية لإظهار مزيد من أبعاد شخصيتك وجوانب مختلفة من حياتك.

Use numbers: Include interesting statistics and facts to capture readers’ attention.

Mention people (TAG): This will help you reach more followers and open the door to discussion.

الاستفادة من الهاش: Relevant hashtags can help grow your readership, but don’t overuse them.

Get to know others: Allowing others to identify you and access your profile can help you build relationships.

مثال لشبكات تبادل المحتوى:  Twitter, Instagram, Google+, Pinterest

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Professional networking

These networks are primarily driven by professional interests, followed by personal interests. They are often used to showcase and discover new skills and

stay in regular contact with professional connections.

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What can you share on professional networks?

هذه الشبكات تميل إلى أن تكون مزيج من المحتويات الشخصية والمهنية. Here are some ways to participate:

اطرح أسئلة: Asking questions is a great way to show your commitment to learning new skills.

تبادل الخبرات: Sharing your experience in a particular field or on a specific topic also boosts follower engagement.

Examples of professional networks: LinkedIn, Flickr, Meetup, Viadeo.