تفشل 90% من Startups in both Arab and global markets. This figure, based

إلى Forbes قد تبدو صادمة ولكنها حقيقة… مع سعي الجميع إلى الحصول على حياة أفضل، و مسار وظيفي

that better reflects their passions and ambitions, we’re seeing a significant increase in the number of startups. With this in mind, and given the importance of understanding the reasons behind this startling statistic, it’s essential to focus on what to consider

before starting a business.

before starting a business.

كتاب “صفر إلى واحد” لمؤلفه “بيتر ثيل” الريادي والمستثمر وصاحب مشاريع استثمارية كبيرة منها PayPal،

whose first outside investment was in Facebook in 2004. He later invested in and funded many

well-known companies in their early days, such as LinkedIn, Yelp, SpaceX, and Airbnb. This book seeks to understand what lies behind

the failure of the vast majority of startups and to take us to a completely different level of thinking.

اسم الكتاب صفر إلى واحد*Zero to One* captures the meaning the author wants to convey. In short, the success of

المشاريع يكمن في قدرتها على الانتقال من مرحلة اللاشيء “صفر” إلى مرحلة توفير الإضافة الجديدة للعالم

وللسوق بأفكار معاصرة تناسب طبيعة الحياة التي نعيشها وهي معنى الرقم “واحد” الذي سيصبح وصفه لاحقا

ب “التكنولوجيا “، على العكس من ذلك، يريد المؤلف إجمال فشل المشاريع الناشئة باقتصارها على ما يسميه

الانتقال من “واحد” إلى “واحدات” وهو أن تقوم الشركة على فكرة نسخ أو تكبير ما هو موجود أصلا من أفكار

في العلم و السوق “واحدات” ، أو بأحسن تقدير القيام بفكرة تحسين الموجود أصلا بإضافة بعض التعديلات

عليه ليبدو مختلفا وهو ” اثنين” ، هذان الخياران هما ما يوصف لاحقا في الكتاب بفكرة “العولمة”.

The book surrounds you with a range of important ideas that reflect the realities of the global job market, illustrated by numerous examples of major companies.

With the aim of encouraging readers to pursue projects built on new technology and move away from imitation and repetition,

Of course, the author is not offering ready-made magic formulas to follow in order to create the perfect innovative project,

Instead, it serves as a prompt and a mental exercise that startup founders are encouraged to consider and use to test their project idea

in light of it (learn about testing and measuring the Minimum Viable Product (MVP), which gives entrepreneurs the opportunity to

test the assumptions behind their product with real customers and determine whether those assumptions are true or false)

.

12 Secrets to Owning Profitable Businesses

Competition vs. Innovation

From an early age, we absorbed the spirit of competition, in both its positive and negative forms. At school, we learned to study for better grades and to rank among the top students.

Most of us have probably asked our parents about our classmates’ grades as a way of comparing ourselves with them.

المقارنة، والتي لا يسلم منها المتفوقون الذين يتعرضون لسؤال أهلهم ” هل هناك طالب حصل على علامة

أعلى منك؟”، وفي الجامعة كذلك الأمر… حتى وصلنا إلى سوق العمل بتصوّر مفاده أن التميز بالوظيفة يكون

on winning a battle

Competing with an existing idea rather than creating a new one. In addition, we were not raised to understand the idea of

risk-taking and initiative, leaving a generation caught between reckless risk-takers and overly cautious people who hold back.

The author says the wrong way to enter the job market is to focus on researching competitors (learn about the importance

of having competitors) and copying the way they operate. This approach will produce a revised and modified version of

projects that already exist. A successful project begins by seeking to stand out with a new idea while assessing the likelihood of competition that

may arise—not the other way around. Competition should be incorporated into the company’s development stages, serving as a tool to stand out in the market, but

The biggest mistake is to make it an end in itself.

He also argues that competition does not benefit business owners; it only drains resources and reduces profits

by dividing them among competitors and keeping new ideas from entering the market. That’s why entering the market should be about meeting

customers’ existing wants and needs that are still unmet.

.

الأسرار

Why not think about something new? Why not set out to uncover secrets—or are there simply fewer of them left today?

The author enriches the discussion by raising this question. By “secrets,” he means any new discovery that brings value

In this world, he suggests that technological progress has indeed reduced the need to search for mysteries, as

many of us feel that we have already reached the limits of invention and discovery, and fear the effort

and attempts may yield no results.

Here, he points out that there are always mysteries in our lives waiting to be discovered. They did not end with the discovery of the Earth,

or with the invention of electricity and the telephone. Startups should uncover one of the mysteries that change over time;

in our era, these mysteries often involve combining two different sectors to create a new service or product.

مثل الدمج بين قطاع المواصلات والتكنلوجيا بمشروع “كريم Careem “، والدمج بين قطاع السياحة والفنادق

the “booking.com” project, among many others.

New opportunities remain to be discovered. They need people to seek them out and bring them to light by leveraging technological advances and people’s ongoing, changing needs, which, as I mentioned, have yet to be met.

الدائمة والمتغيرة للبشر والتي كما ذكرت لم تلبى بعد.

Easy Ways to Launch Your Own Project

.

Project Formation and Development

The author mentions several foundational points and ideas that should be carefully considered before starting a project, including

To build understanding and harmony, including choosing a business partner—a decision considered the most challenging part of founding a company because of its impact

on how the business operates in later stages. The author compares choosing a business partner to choosing a life partner in terms of its importance. The author also

highlights some of the qualities and examples of a team that should work in harmony despite its differences, allowing its members’ individual expertise to complement and enrich one another

with their individual experience.

From a development perspective, startups focus on increasing Market value and quality to create greater value.

And more than just competition—competition will naturally exist, but it is essential to create competitive value and deliver high quality.

Services and products. Smart risk-taking, for example, is one of the key factors that encourages an entrepreneur to start a business.

And develop it, while building distinctive, sophisticated technology and software like Google’s and Amazonas well as differentiating the brand in the

market, as Apple does.

To briefly summarize the book, the author emphasizes that labor markets in countries around the world do not need more and more of

The world doesn’t need more of the same projects; it needs something better: exploring secrets and ideas that can make a meaningful contribution.

to the world, rather than simply going along with it. This can only be achieved by taking the time to choose and test an idea, rather than rushing into

the job market with just any project.

Project Finance Secrets