من المعلوم أن Advertisements It is a primary source of revenue for websites, especially news and article sites, blogs, and forums

and service websites such as classified ad platforms and search engines.

Website owners rely on advertising to generate revenue to cover operating costs and earn a net profit, for example,

أي مشروع آخر.

There is a common idea that seems somewhat true: the more ads displayed on a page, the higher the earnings. Of course, we come across websites

Websites display more than 3 ad units, sometimes as many as 5 or even 7 ads on a single page, often in close proximity.

Based on this misconception, many website and blog owners place numerous ads in different areas of their sites, believing

that this will increase clicks and, in turn, their daily revenue.

The truth is that, when you do this, you may indeed see more ad clicks and an increase in daily revenue. But in the medium and long term,

you’ll notice negative effects, including lower search rankings for your site’s pages and fewer visits. Sites that

show fewer ads—or none at all—may appear at the top of Google’s results, while your site falls behind.

This means your profits and revenue won’t grow significantly, and traffic will decline. You may also notice a drop in comments and messages from visitors letting you know

how annoyed they are by the number of ads on the page—and some may even use ad-blocking extensions.

.

Higher consumption of hosting resources and user data

The first impact of having too many ads on a single page is increased hosting resource consumption. As a result, you’ll need to spend more to upgrade

your bandwidth to handle the demands of serving ads to all users.

On the other hand, many users browse the internet on smartphones and other mobile devices using limited data plans, and they don’t have

the budget to keep purchasing data plans. They’re usually frustrated by any app or website that uses

This includes all ads, including AdSense ads running in the background of the website. They consume some of the site’s resources as well as users’ data.

The following test is from WebPageTest.org. It shows 509 requests being made in the background by a website. The surprising part is that 50% of them are related to

the site's native advertising.

It’s well known that every request uses server resources and, of course, affects the site’s speed and adds to the browser’s workload as it loads the page content.

One website took the opposite approach: it disabled its ads and tested its speed both with ads enabled and with them disabled. The surprising result was that, with ads enabled,

the page took about 24 seconds to load, while with ads disabled, it took just 0.4 seconds!

Try disabling ads yourself and compare the results with them enabled and disabled using WebPageTest.org or another speed-testing service.

Loading web pages.

As we all know, website browsing speed is one of the factors Google considers when indexing websites and ranking search results. And as the shift toward

With a “mobile-first” approach, you’ll need to reconsider the ads you use, especially since they can have an even greater impact on mobile browsers.

.

Search engine crawlers are lazy

Google’s search crawlers won’t try as hard to index your site if they have trouble accessing its pages.

What you may not know is that the company allocates a crawl budget that varies from site to site, but has limits. Search crawlers need to index

a number of new pages each day at the lowest possible cost.

So when crawlers have trouble crawling your site, they’ll leave and try again later. This means slower indexing—a problem you can often contribute to.

Too many ads, which slows down page load times.

Google is not only focused on crawling quickly and updating search results; crawling websites also consumes resources that it wants to use efficiently

and make the best possible use of.

Is your ad network failing to compress images? Are there issues with your ad code? Do ads generally slow down page loading? The fact is,

this issue can affect indexing and prevent Google from crawling every page on your site.

According to one website, Google had indexed only 300,000 pages. After the ad issues were fixed, the number of indexed pages increased

Quickly to millions of pages.

.

Too many ads are damaging to both profits and traffic

Back in 2012, Google launched the Top Heavy algorithm and has updated it over the years. Its purpose is to rank search results based on

the number of ads on a page compared with its content.

Showing too many ads on a page means bombarding visitors with advertising, which annoys them—especially when the page has little content. That’s why Google views

such pages as having been created to make a profit rather than to provide visitors with news or value.

If you rely on displaying lots of ads around content that usually consists of short news stories and articles, you’re losing a lot of

Potential traffic may come from Google, as it ranks your pages lower in search results.

.

Autoplay video ads are really bad

This type of advertising has become common in recent years. We’ve seen it on a number of websites where, when you open a site, videos start playing

automatically, either muted or with sound. In all these cases, the ads are annoying and frustrating for users.

Naturally, this leads users to avoid clicking your Google search results, causing your site to fall in the rankings. The same applies to the reduced

amount of time users spend on your site’s pages in protest against automatically playing video ads.

ز

Encouraging visitors to your website to use ad-blocking tools

Flooding your website with ads and offering a poor experience marked by excessive advertising and slow browsing unfortunately drives visitors to use ad blockers.

By using ad-blocking extensions and apps.

This is one of the main reasons for the growing use of these tools, which negatively affects the revenue you can earn from your website.

Unfortunately, these extensions are becoming more widespread, at the expense of websites that provide quality content and rely on revenue to fund writing

editing, maintenance, and hosting.

In the second quarter of 2015, the number of users of these extensions reached 198 million worldwide. From the second quarter of 2014 to the same period

in 2015, the use of these extensions and tools grew by 41%.

In the United States, use of these extensions increased by 48% in one year, bringing the number of active users to 45 million.

This happened even faster in the United Kingdom, where ad-blocking extensions grew by 82% over 12 months, bringing the number of active users

there to 12 million.

Worse still, use of these extensions and mobile apps is growing rapidly, threatening the online advertising industry as well as a key source of funding for publishers and website owners.