Many readers of the Ibtdi blog likely have websites or blogs in Arabic, while some have websites or blogs

in both Arabic and English. As always, everyone is trying to rank at the top of search results, and is optimizing their websites to meet search engine ranking factors. But have you ever thought about how to use tools and

in a way that suits the language your website is written in? More specifically, are there any steps تقنيات سيو that suit the language your website is written in? More specifically, are there any steps

Additional considerations when the website is written in a language other than English?

In this article, I’ll provide a detailed explanation of the SEO steps and techniques you should consider if your website is written in a language other than English.

This article is about the connection between تقنيات سيو the website’s language in general, and Arabic in particular. I hope I can express the ideas I want to

share clearly and smoothly. I hope everyone enjoys it and finds it useful.

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The difference between language-specific SEO techniques and geo-targeting SEO tools

To clarify, there is a difference between SEO techniques for a website’s language and SEO techniques for the geographic location of its target customers. SEO techniques for

Language-specific techniques relate to the language the website is written in and focus onImprove Search Rankings Geographic SEO techniques, on the other hand, focus on

techniques for improving rankings in a specific geographic area, such as ranking higher in Google Egypt search results or improving my site’s ranking compared with

websites targeting the Maghreb. In general, these two techniques overlap when applied, so it is difficult to separate them completely. That’s why we’ll cover both

techniques in this article.

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Who is the target audience?

As I always do in my articles, I focus first and foremost on identifying the target audience, whether the goal is e-commerce or advertising

First, define your audience. Start by identifying the geographic regions where your website visitors are located, then determine which languages they speak.

The people who live in these regions. (Fortunately, all our countries speak Arabic, which makes working on websites easier for us.)

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Website URL structure

One effective technique is to optimize your website’s URL for the geographic region of your target customers. There are four

main ways to build a URL that aligns with your visitors’ geographic locations. Here are the options, along with the pros and cons of each:

 Using a country code at the top level of the URL, or a ccTLD:

Example: www.example.eg, where “eg” is the code for Egypt.

*الإيجابيات :

1- Clear geographic targeting.

2- The hosting company’s location becomes irrelevant.

3- It’s easy to separate country-specific versions of the site, allowing each version to be hosted on a different server.

*السلبيات :

1- High cost.

2- The domain you want may already be taken.

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Using a country code in a subdomain:

مثال : eg.example.com

*الإيجابيات :

1- Easy to set up.

2- Easy to separate country-specific versions of the site, allowing each version to be hosted on a different server.

3- أقل تكلفة

*السلبيات :

1- Less effective for targeting than the previous method

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 وضع كود الدولة ضمن دليل خاص :
مثال :www.example.com/ar

*الإيجابيات :

1- Easy to set up.

2- Easy to maintain.

3- Low cost.

*السلبيات :
1- All versions of the site must be hosted on the same server.

2. Separating the site versions will become more difficult, and they will become interconnected.

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 وضع كود الدولة ضمن بارامترات الرابط :
Example: www.example.com?loc=eg or www.example.com?country=syria

This is the worst approach: you cannot use ready-made tools for geographically targeting visitors, it is difficult to implement, and separating the site versions is challenging.

Impossible—all site versions will be hosted on the same server. Search engines do not recommend this approach.

These are the main approaches to choosing a website address. Choose the one that best fits the website’s allocated budget.

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موقع المخدم

One factor to consider is the server’s location—that is, the hosting company’s server’s geographic location and how close it is to your users. This is

determined by identifying the geographic locations of the server and the visitor using their IP addresses. The results closest to the visitor are then suggested. In fact, the server’s location is not

بذلك الأمر العظيم الذي يجب أن يبعث القلق لديك حالياً ، فاليوم معظم شركات الإستضافة توفر خدمة الـ CDN حالياٌ 

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Using HTML tags

There are some HTML tags you should use to improve your site’s ranking. These tags relate to the site’s language and the geographic location

of its visitors. Let’s take a look at the most important ones:

– hreflang :
This tag is used on multilingual websites. Suppose the site’s primary language is English and there is a link on the English page that takes you to the version

العربية للموقع ، ضع في وسم <head> وسم الـ HTML التالي :

< link rel=”alternate” hreflang=”ar” href=” http://example.com/ar” />
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– x-default :
Suppose you’ve created dedicated pages for Arabic speakers in Egypt, pages for Arabic speakers in Syria, and pages for Arabic speakers

in other Arab countries. In this case, you would use the x-default value. See the example below:

< link rel=”alternate” href=”http://example.com/ar-eg” hreflang=”ar-eg” />
< link rel=”alternate” href=”http://example.com/ar-sy” hreflang=”ar-sy” />
< link rel=”alternate” href=”http://example.com/” hreflang=”x-default” />
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وصف الميتا

One of the important factors in determining search engine rankings is the meta description. You can read the following full, detailed article

to learn how to make the best use of meta descriptions. من هنا ، أما في حال كان موقعك يستهدف عدة لغات و صفحاته مكتوبة بعدة لغات ، فيجب

Write the meta description in the page’s language. Arabic pages should have meta descriptions in Arabic, while English pages should have meta descriptions in English.

In this regard, I also recommend using `content-language` in the meta description to indicate the language of the page’s content,

as in the following example:

< meta http-equiv=”content-language” content=”en-us” >

مسألة أخيرة

By the end of this article, you may be wondering: If a website is in Arabic and has two versions—one for visitors from Syria,

and another for visitors from Morocco—and many articles are shared between the two versions and written in Arabic, would this be considered duplicate content that could be penalized by Google and other search engines?

المحتوى قد تعاقب عليه جوجل و شقيقاتها من محركات البحث ؟

The answer is simple: as long as you use rel="alternate" and "x-default," which I explained in this article, you don’t need to worry—this won’t be considered duplicate content.

These are the key SEO points and techniques related to language and geographic differences. I hope I’ve explained them in a simple, easy-to-follow, and engaging way

that everyone can benefit from.