{"id":9885,"date":"2017-10-31T16:39:36","date_gmt":"2017-10-31T13:39:36","guid":{"rendered":"https:\/\/www.ibtdi.com\/?p=9885"},"modified":"2017-10-31T16:39:36","modified_gmt":"2017-10-31T13:39:36","slug":"6-%d8%b7%d8%b1%d9%82-%d9%84%d8%aa%d9%86%d9%88%d9%8a%d8%b9-%d8%a7%d9%84%d8%b1%d8%a7%d8%a8%d8%b7-%d8%a7%d9%84%d9%86%d8%b5%d9%8a-anchor-text","status":"publish","type":"post","link":"https:\/\/www.ibtdi.com\/en\/6-%d8%b7%d8%b1%d9%82-%d9%84%d8%aa%d9%86%d9%88%d9%8a%d8%b9-%d8%a7%d9%84%d8%b1%d8%a7%d8%a8%d8%b7-%d8%a7%d9%84%d9%86%d8%b5%d9%8a-anchor-text\/","title":{"rendered":"6 Ways to Diversify Your Anchor Text"},"content":{"rendered":"

\"Image<\/a><\/h1>\n

<\/h1>\n

Ways to diversify internal and external anchor text<\/strong><\/span><\/h1>\n

We\u2019re still talking about SEO<\/a> the new SEO\u2014the second-generation SEO, \u201cSEO 2.0.\u201d Today\u2019s article will change the way we think and deeply shift us toward a new, modern way of thinking, leaving <\/span><\/p>\n

the old habits we used to practice on our websites, namely internal linking and external publishing using Anchor text<\/a>, \u0641\u0628\u0639\u062f \u0642\u0631\u0627\u0621\u0629<\/span><\/p>\n

This article will help you see and feel the difference between the old and new ways of handling anchor text for your website pages.<\/span><\/p>\n

There\u2019s a fine line between website optimization and over-optimization. With the former, you\u2019ll see improvements in your website\u2019s results <\/span><\/p>\n

that you can clearly measure, along with higher rankings for your pages in search engine<\/a> and improvements in traffic, performance, and profits. With the latter, you may be penalized for designing and optimizing <\/span><\/p>\n

your website for search engines rather than visitors. So be careful! Today\u2019s article highlights a risky practice we used in over-optimization, <\/span><\/p>\n

We\u2019ll fix it today.<\/span><\/p>\n

But first, let\u2019s answer these questions:<\/span><\/p>\n

.<\/p>\n

\u0645\u0627\u0647\u064a\u00a0Anchor Text\u061f<\/strong><\/span><\/h2>\n

A word or group of words that can be clicked to take you to a different page from the one you\u2019re currently on. It is usually blue.<\/span><\/p>\n

.<\/p>\n

Why diversify anchor text?<\/strong><\/span><\/h2>\n

A few years ago, reaching the top of Google was simple and didn\u2019t require much time or effort. All you needed was a page, some links between pages, and external link building. <\/span><\/p>\n

\u201cCongratulations, you\u2019ve reached the top.\u201d Today, things have changed. Google has recognized the dangers of keyword stuffing on a page, which most website owners used to do, and we noticed<\/span><\/p>\n

this in the early years, when the opening of a page contained 10 lines repeating the same keyword dozens of times. This was extremely annoying.<\/span><\/p>\n

Before Penguin, keyword stuffing could put you at the top. After Penguin, you\u2019re now at risk. Google has started using link diversity to help its search engine <\/span><\/p>\n

assess how relevant a page is to its anchor text, making it easier to penalize spam sites. So if you use the same anchor text for a target keyword every <\/span><\/p>\n

time, stop now or you\u2019ll be penalized. Start diversifying your links instead.<\/span><\/p>\n

Anyone with experience in our field will remember the historic decline of many major websites, especially Tumblr, Typepad, and many others, which lost <\/span><\/p>\n

80% of their website traffic. Some of these sites recovered and returned to prominence, while others declared bankruptcy, leading to their closure.<\/span><\/p>\n

.<\/p>\n

.<\/p>\n

Where can I get varied keywords?<\/strong><\/span><\/h2>\n

\u0641\u064a \u062d\u0627\u0644 \u0643\u0627\u0646\u062a Keyword<\/a> new. Use your own judgment and experience in your field to identify other synonymous keywords.<\/span><\/p>\n

However, if the keyword is popular, you can use Google tools such as Google Trends and Keyword Planner, as well as the suggested keywords<\/span><\/p>\n

that appear below the search bar.<\/span><\/p>\n

.<\/figure>\n

6 Ways to Diversify Your Website\u2019s Anchor Text<\/strong><\/span><\/h2>\n

Rest assured, it\u2019s not difficult. Just think of a set of synonyms for the main keyword and use them naturally in the text\u2014not just anywhere, <\/span><\/p>\n

and make sure they\u2019re relevant to the page\u2019s original content. These tips will help:<\/span><\/p>\n

.<\/p>\n

1. Synonyms and Plurals<\/span><\/span><\/p>\n

Every language in the world has many synonyms and a range of features. Some features are shared by all languages, while others are unique to a particular language. But when it comes to language, <\/span><\/p>\n

Arabic and English are much the same: every word has synonyms and a plural form, with some exceptions. Synonyms aren\u2019t limited to individual words; they can also express the same meaning,<\/span><\/p>\n

\u0648\u0643\u0645\u062b\u0627\u0644 \u0628\u0633\u064a\u0637:<\/span><\/p>\n

\u201cCheap hotels\u201d can be rephrased using synonymous words as \u201chotels at the lowest prices,\u201d<\/span><\/p>\n

or replaced with a phrase that has a similar meaning, such as \u201cbest hotel deals.\u201d<\/span><\/p>\n

As for plurals, you can replace singular words with their plural forms. We changed \u201ca hotel at a low price\u201d to \u201ccheap hotels,\u201d <\/span><\/p>\n

converting the singular into the plural.<\/span><\/p>\n

\u0641\u0646\u0627\u062f\u0642\u25c4<\/strong>\u25c4<\/strong>\u00a0\u0641\u0646\u062f\u0642<\/span><\/p>\n

\u0627\u0633\u0639\u0627\u0631\u25c4<\/strong>\u25c4<\/strong>\u00a0\u0633\u0639\u0631<\/span><\/p>\n

.<\/p>\n

2- Long-Tail Keywords and Keyword Matching<\/span><\/span><\/p>\n

Using long-tail keywords can help bring targeted traffic to your website, which can lead to more visits from search engines and other sources. For example: <\/span><\/p>\n

Turn the keyword \u201ccheap wedding dresses\u201d into a long-tail keyword: \u201cdesigner wedding dresses at the lowest prices.\u201d<\/span><\/p>\n

Another option is keyword matching. It\u2019s similar to using synonyms, but with more detailed wording. This approach is especially useful when <\/span><\/p>\n

using Google Ads and aiming for higher search engine rankings. For example:<\/span><\/p>\n

If we want to publish or create a link for the keyword \u201cwomen\u2019s hats,\u201d we can also create text links for:<\/span><\/p>\n

- Buy hats for women<\/span><\/p>\n

- Head coverings for women<\/span><\/p>\n

-\u0642\u0628\u0639\u0627\u062a \u0644\u0644\u0641\u062a\u064a\u0627\u062a<\/span><\/p>\n

-\u0642\u0628\u0639\u0627\u062a \u0627\u0644\u0633\u064a\u062f\u0627\u062a<\/span><\/p>\n

- Buy red hats for women<\/span><\/p>\n

You\u2019re now using a broad match for \u201cwomen\u2019s hats.\u201d For more information: Using keyword match options<\/span><\/p>\n

Note: In English, uppercase and lowercase letters have the same effect because keywords are not case-sensitive in the search engine. <\/span><\/p>\n

\u0627\u0644\u0635\u063a\u064a\u0631 \u0641\u064a \u0645\u062d\u0631\u0643 \u0627\u0644\u0628\u062d\u062b.<\/span><\/p>\n

.<\/p>\n

3. Branded Terms<\/span><\/h2>\n

When Google began prioritizing trusted, established brands, building recognition for global brands became extremely important. So, when your name starts to <\/span><\/p>\n

grow as a brand, take advantage of the opportunity and include your website\u2019s name alongside your target keywords in the anchor text. This is a safe way to diversify your links, as Google wants.<\/span><\/p>\n

Small website owners tend not to favor this approach, but don\u2019t make it your first choice. In my opinion, when you write a profile about yourself on a website,<\/span><\/p>\n

.<\/p>\n

4 - Naked links<\/span><\/h2>\n

This method uses the page URL as the anchor text. It makes it easier for visitors to see which website they\u2019ll be <\/span><\/p>\n

redirected to after clicking the link. For example, you can use:<\/span><\/p>\n

sitesuccessful.com<\/span><\/a><\/span><\/p>\n

www.sitesuccessful.com<\/span><\/a><\/span><\/p>\n

https:\/\/sitesuccessful.com<\/span><\/a><\/span><\/p>\n

.<\/p>\n

5 - Catchy phrases<\/span><\/span><\/h2>\n

No matter how long it is, that\u2019s not a problem. The important thing is that it can increase conversions because it\u2019s compelling and appealing. It also sums up the entire page in a single sentence. <\/span><\/p>\n

Just one. For example, if we want to target the keyword \u201cadvanced hair treatment,\u201d you could link the following phrase: \u201cCheck out this salon for the latest in advanced hair <\/span><\/p>\n

treatments.\u201d<\/span><\/p>\n

In the example above, we\u2019ve naturally and engagingly incorporated the keyword we want to target into the sentence.<\/span><\/p>\n

.<\/p>\n

6-\u0627\u0644\u0635\u0648\u0631<\/span><\/span><\/p>\n

You can use images to build strong links and diversify your anchor text both on and off your site. For example, you can use images, banners, and infographics <\/span><\/p>\n

and link the image to your website, using alt text to maximize its value.<\/span><\/p>\n

These methods will diversify your anchor text when you build internal links to your site. You can also promote your site on social media and <\/span><\/p>\n

Forums and other websites<\/span><\/p>","protected":false},"excerpt":{"rendered":"

\u0637\u0631\u0642 \u062a\u0646\u0648\u064a\u0639 \u0627\u0644\u0631\u0627\u0628\u0637 \u0627\u0644\u0646\u0635\u064a\u00a0\u0627\u0644\u062f\u0627\u062e\u0644\u064a \u0648\u0627\u0644\u062e\u0627\u0631\u062c\u064a \u0645\u0627 \u0632\u0644\u0646\u0627 \u0646\u062a\u062d\u062f\u062b \u0639\u0646 \u0627\u0644\u0633\u064a\u0648 \u0627\u0644\u062c\u062f\u064a\u062f, \u0633\u064a\u0648 \u0627\u0644\u062c\u064a\u0644 \u0627\u0644\u062b\u0627\u0646\u064a \u201c\u0633\u064a\u0648 2.0\u201d, \u0648\u0645\u0642\u0627\u0644\u0629 \u0627\u0644\u064a\u0648\u0645 \u0633\u062a\u063a\u064a\u0631 \u062a\u0641\u0643\u064a\u0631\u0646\u0627 \u0648\u062a\u0646\u0642\u0644\u0646\u0627 \u0628\u0634\u0643\u0644 \u0639\u0645\u064a\u0642 \u0627\u0644\u0649 \u062a\u0641\u0643\u064a\u0631 \u0622\u062e\u0631 [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":10026,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ibtdi_aa_focus_keyword":"","_ibtdi_aa_secondary_keywords":"","_ibtdi_aa_audience":"","_ibtdi_aa_tone":"","_ibtdi_aa_summary":"","_ibtdi_aa_reviewer_name":"","_ibtdi_aa_reviewer_bio":"","_ibtdi_aa_reviewer_url":"","_ibtdi_aa_reviewed_date":"","_ibtdi_aa_service_id":"","_ibtdi_aa_related_ids":"","_ibtdi_aa_human_reviewed":"","_ibtdi_aa_disable":"","_ibtdi_aa_disable_links":"","_ibtdi_aa_sources":"","_ibtdi_aa_update_notes":"","footnotes":""},"categories":[491],"tags":[13709,13995,9125,13806,13646,13585,795,3352,799],"class_list":["post-9885","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-491","tag-anchor-text","tag-13995","tag-9125","tag-13806","tag-13646","tag-13585","tag-795","tag-3352","tag-799"],"_links":{"self":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/9885","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/comments?post=9885"}],"version-history":[{"count":0,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/9885\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media\/10026"}],"wp:attachment":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media?parent=9885"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/categories?post=9885"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/tags?post=9885"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}