{"id":9856,"date":"2017-10-18T19:58:13","date_gmt":"2017-10-18T16:58:13","guid":{"rendered":"https:\/\/www.ibtdi.com\/?p=9856"},"modified":"2017-10-18T19:58:13","modified_gmt":"2017-10-18T16:58:13","slug":"7%d8%a3%d8%ae%d8%b7%d8%a7%d8%a1-%d9%82%d8%a7%d8%aa%d9%84%d8%a9-%d8%aa%d9%87%d8%af%d8%af-%d9%85%d8%b4%d8%b1%d9%88%d8%b9%d8%a7%d8%aa-%d8%a7%d9%84%d8%aa%d8%ac%d8%a7%d8%b1%d8%a9-%d8%a7%d9%84%d8%a5%d9%84","status":"publish","type":"post","link":"https:\/\/www.ibtdi.com\/en\/7%d8%a3%d8%ae%d8%b7%d8%a7%d8%a1-%d9%82%d8%a7%d8%aa%d9%84%d8%a9-%d8%aa%d9%87%d8%af%d8%af-%d9%85%d8%b4%d8%b1%d9%88%d8%b9%d8%a7%d8%aa-%d8%a7%d9%84%d8%aa%d8%ac%d8%a7%d8%b1%d8%a9-%d8%a7%d9%84%d8%a5%d9%84\/","title":{"rendered":"7 Fatal Mistakes That Threaten E-Commerce Businesses"},"content":{"rendered":"

\"Image<\/a><\/p>\n

 <\/p>\n

\u064a\u063a\u0641\u0644 \u0643\u062b\u064a\u0631\u064c \u0645\u0646 \u0631\u0648\u0627\u062f \u0627\u0644\u0623\u0639\u0645\u0627\u0644 <\/a>Aspiring e-commerce entrepreneurs often overlook aspects that can determine whether their businesses succeed or fail.<\/span><\/p>\n

There\u2019s nothing worse than letting your business slide toward disaster without realizing what\u2019s changing in the economy. To avoid the costly mistakes that <\/span><\/p>\n

could hurt your business\u2019s revenue, take the time to conduct a thorough audit before getting started.<\/span><\/p>\n

\u0641\u0645\u0627 \u0647\u064a Common mistakes that cause many e-commerce businesses to lose revenue:<\/a><\/span><\/p>\n

.<\/p>\n

1-\u00a0Poor product descriptions<\/strong><\/span><\/h2>\n

Although product specifications are important to showcase, some e-commerce websites downplay their value\u2014even though social media users <\/span><\/p>\n

prefer not only to learn about these specifications, but also to see content that shows the human side of the company, such as photos of its employees. These <\/span><\/p>\n

websites, meanwhile, favor in-depth product descriptions, customer view counts, and ratings.<\/span><\/p>\n

According to statistics from the NN Group, when you look at product pages on Amazon, for example, you\u2019ll notice that only 18% of viewing time <\/span><\/p>\n

\u0627\u0644\u0645\u0634\u0627\u0647\u062f\u0629\u00a0 \u064a\u0633\u062a\u0647\u0644\u0643 \u0641\u064a \u0631\u0624\u064a\u0629 \u0627\u0644\u0635\u0648\u0631\u0629\u060c \u0645\u0642\u0627\u0628\u0644 82 % \u0641\u064a\u00a0 \u0642\u0631\u0627\u0621\u0629\u00a0 \u0627\u0644\u0646\u0635. \u0648\u0628\u0637\u0628\u064a\u0639\u0629 \u0627\u0644\u062d\u0627\u0644\u060c \u0641\u0625\u0646 \u062a\u0642\u062f\u064a\u0645\u00a0 \u0635\u0648\u0631 \u0645\u062a\u0639\u062f\u062f\u0629 \u0645\u0646 \u0632\u0648\u0627\u064a\u0627 \u0645\u062e\u062a\u0644\u0641\u0629 \u064a\u0639 \u0623\u0645\u0631\u064b\u0627\u00a0 \u0647\u0627\u0645\u064b\u0627\u00a0 <\/span><\/p>\n

for your business, but users rely on detailed product insights to make purchasing decisions. So when you launch new pages, they should include <\/span><\/p>\n

Every piece of content is valuable when presented in different ways so users can understand it. Otherwise, you may lose customers if you focus only on visual content.<\/span><\/p>\n

.<\/p>\n

2<\/strong>\u2013 A complicated ordering and checkout process<\/strong><\/span><\/h2>\n

One of the most important factors affecting e-commerce is placing an order and paying for a product online. Since these markets rely exclusively on <\/span><\/p>\n

online purchases, it is essential to make the buying process simple and easy to use so customers don\u2019t get distracted.<\/span><\/p>\n

According to Riskified, a company specializing in solutions to prevent e-commerce fraud, it is important to give users <\/span><\/p>\n

the option to remove items while shopping, provided the option isn\u2019t so prominent that it distracts customers from the product. Some retail customers should also <\/span><\/p>\n

Recommend other items the user might like to drive sales without producing the opposite effect.<\/span><\/p>\n

While it\u2019s important to take advantage of cross-selling and upselling opportunities, it\u2019s also important to make sure you don\u2019t overwhelm shoppers, or you could drive them away.<\/span><\/p>\n

They may become frustrated with your approach and choose another offer or product instead.<\/span><\/p>\n

One of the easiest ways to reduce the risk for frustrated shoppers is to simplify the ordering and checkout process by eliminating as many <\/span><\/p>\n

steps as possible. You want customers to pay you right away, not spend hours filling out an order form.<\/span><\/p>\n

.<\/p>\n

3<\/strong>\u2013 \u0635\u0648\u0631 \u0631\u062f\u064a\u0626\u0629<\/strong><\/span><\/h2>\n

Some e-commerce brand owners publish oversized, unimaginative images of their products to make their pages look more visually engaging, <\/span><\/p>\n

but this can have the opposite effect.<\/span><\/p>\n

Some businesses overlook customers\u2019 desire to see a product in a variety of images. That\u2019s why it\u2019s so important to show the product from different angles and in different positions, while allowing users <\/span><\/p>\n

to easily zoom in and out. This helps them learn more about the product\u2019s features, since they\u2019re used to consulting multiple sources before <\/span><\/p>\n

making a purchase. This explains why showing only one product image can be harmful\u2014and may even put customers off buying it.<\/span><\/p>\n

.<\/p>\n

4<\/strong>\u2013 Trust in your website<\/strong><\/span><\/h2>\n

A lack of familiarity with and awareness of your brand is one of the main reasons customers may decide not to buy your product, especially when it comes to <\/span><\/p>\n

e-commerce payments. Your company may be the most trusted in the world, but if your website fails to convey that trust, then <\/span><\/p>\n

The customer will definitely turn away from you.<\/span><\/p>\n

Marketing consultant Matt Hanses advises business owners: \u201cA brand\u2014which should be authentic\u2014must reflect the business plan, <\/span><\/p>\n

the company, its mission, and its values. When a company stands out through its branding or similar elements, it means you\u2019re trying to claim its identity.\u201d<\/span><\/p>\n

Fortunately, there are several ways to improve your brand image, starting with understanding your audience\u2019s concerns and motivations, and what makes them feel unsure about your product. If <\/span><\/p>\n

you can share content that reassures customers, they\u2019ll be more likely to engage with and share your website. Offering different forms of<\/span><\/p>\n

brand validation\u2014such as customer reviews, public endorsements, and credible company stories\u2014gives your website<\/span><\/p>\n

Value when it comes to increasing user trust.<\/span><\/p>\n

According to a study by marketing platform Yotpo, among 600 online shoppers, 77.3% say that view counts influence their <\/span><\/p>\n

purchasing decisions. What\u2019s more, the survey found that traffic driven by views has a lower bounce rate and more page views than traffic <\/span><\/p>\n

from Google, Facebook, and Twitter. Companies looking to strengthen their brands should therefore make the most of those views.<\/span><\/p>\n

.<\/p>\n

5<\/strong>\u2013 First impressions<\/strong><\/span><\/h2>\n

A recent study found that a website\u2019s appearance and feel are the main factors shaping a first impression. It also showed that poor interface design leads to rejection <\/span><\/p>\n

The website and loss of trust.<\/span><\/p>\n

We all shop on e-commerce websites, and some of them can seem untrustworthy\u2014perhaps because they lack a logo or have poor design. When consumers get that impression, they quickly <\/span><\/p>\n

leave because of their first impression.<\/span><\/p>\n

Based on an analysis of the study findings, make sure every aspect of your website looks professional, from its design to its performance on mobile <\/span><\/p>\n

and its checkout forms. Keep in mind that users won\u2019t give you their credit card information unless you provide signs that you\u2019re trustworthy. So make sure your website <\/span><\/p>\n

looks as legitimate as possible.<\/span><\/p>\n

.<\/p>\n

\u00a06<\/strong>\u2013 \u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u062c\u0648\u0627\u0644<\/strong><\/span><\/h2>\n

Some business owners don\u2019t realize Brands<\/a> how important it is for a website to be mobile-responsive, especially now that users are accustomed to browsing on their Websites <\/a>On<\/span><\/p>\n

phones. Make sure your website is fully optimized for mobile, and keep both the mobile and desktop versions up to date, <\/span><\/p>\n

ensuring they\u2019re easy to browse and navigate, and enjoyable to use.<\/span><\/p>\n

According to UXMatters: \u201cIn 2015, the online shopping cart abandonment rate reached an all-time high of 70%, and it <\/span><\/p>\n

continued to rise. Morgan Stanley research indicates that 19% of adults use smartphones, so why shouldn\u2019t the percentage of people buying products <\/span><\/p>\n

online using their mobile phones?\u201d<\/span><\/p>\n

.<\/p>\n

7<\/strong>\u2013 \u0627\u0644\u0642\u0631\u0635\u0646\u0629<\/strong><\/span><\/h2>\n

As technology advances and data volumes grow, websites are increasingly at risk of hacking and fraud. And while hackers use sophisticated tactics to commit fraud, <\/span><\/p>\n

e-commerce sites need to invest in multiple fraud-prevention platforms. With so many add-ons <\/span><\/p>\n

and complex integrations, it has become easy for fraudsters to infiltrate your devices without you noticing. Fortunately, advanced anti-hacking and fraud-prevention tools are available, <\/span><\/p>\n

such as CyberSource or Accertify.<\/span><\/p>\n

With simple integration and an easy-to-use interface, these solutions help you build an unstoppable e-commerce empire.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

  \u064a\u063a\u0641\u0644 \u0643\u062b\u064a\u0631\u064c \u0645\u0646 \u0631\u0648\u0627\u062f \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u0631\u0627\u063a\u0628\u064a\u0646 \u0641\u064a \u0627\u0644\u0639\u0645\u0644 \u0628\u0627\u0644\u062a\u062c\u0627\u0631\u0629\u00a0 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629\u060c \u0639\u062f\u062f\u064b\u0627 \u0645\u0646 \u0627\u0644\u062c\u0648\u0627\u0646\u0628 \u0627\u0644\u062a\u064a\u00a0 \u062a\u062d\u0633\u0645\u00a0 \u0646\u062c\u0627\u062d \u0645\u0634\u0631\u0648\u0639\u0627\u062a\u0647\u0645 \u0623\u0648 \u0641\u0634\u0644\u0647\u0627. \u0648\u0644\u064a\u0633 \u0647\u0646\u0627\u0643 \u0623\u0633\u0648\u0623 \u0645\u0646 \u0623\u0646 \u062a\u062a\u0631\u0643 [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":9859,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ibtdi_aa_focus_keyword":"","_ibtdi_aa_secondary_keywords":"","_ibtdi_aa_audience":"","_ibtdi_aa_tone":"","_ibtdi_aa_summary":"","_ibtdi_aa_reviewer_name":"","_ibtdi_aa_reviewer_bio":"","_ibtdi_aa_reviewer_url":"","_ibtdi_aa_reviewed_date":"","_ibtdi_aa_service_id":"","_ibtdi_aa_related_ids":"","_ibtdi_aa_human_reviewed":"","_ibtdi_aa_disable":"","_ibtdi_aa_disable_links":"","_ibtdi_aa_sources":"","_ibtdi_aa_update_notes":"","footnotes":""},"categories":[491],"tags":[1922,13151,3482,3054,3769,793,1481],"class_list":["post-9856","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-491","tag-1922","tag-13151","tag-3482","tag-3054","tag-3769","tag-793","tag-1481"],"_links":{"self":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/9856","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/comments?post=9856"}],"version-history":[{"count":0,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/9856\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media\/9859"}],"wp:attachment":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media?parent=9856"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/categories?post=9856"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/tags?post=9856"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}