{"id":9752,"date":"2017-10-15T12:12:36","date_gmt":"2017-10-15T09:12:36","guid":{"rendered":"https:\/\/www.ibtdi.com\/?p=9752"},"modified":"2017-10-15T20:21:31","modified_gmt":"2017-10-15T17:21:31","slug":"7-%d8%b7%d8%b1%d9%82-%d9%84%d8%aa%d8%b7%d9%84%d9%82-%d9%85%d9%86%d8%aa%d8%ac%d9%83-%d9%85%d8%ab%d9%84-%d8%b3%d8%aa%d9%8a%d9%81-%d8%ac%d9%88%d8%a8%d8%b2","status":"publish","type":"post","link":"https:\/\/www.ibtdi.com\/en\/7-%d8%b7%d8%b1%d9%82-%d9%84%d8%aa%d8%b7%d9%84%d9%82-%d9%85%d9%86%d8%aa%d8%ac%d9%83-%d9%85%d8%ab%d9%84-%d8%b3%d8%aa%d9%8a%d9%81-%d8%ac%d9%88%d8%a8%d8%b2\/","title":{"rendered":"7 Ways to Launch Your Product Like Steve Jobs"},"content":{"rendered":"

\"Image<\/a><\/p>\n

 <\/p>\n

The fair-minded will not argue that Steve Jobs is very talented at creating a global state of anticipation and waiting for every press conference he holds, and when he speaks, you find the whole world <\/span><\/p>\n

The whole world listened\u2014and repeated his words. Steve did this because he followed certain principles; had we followed them as he did, we might have competed with him. Argue with me all you like, but the sun will remain the sun, <\/span><\/p>\n

the moon the moon, and the star the star!<\/span><\/p>\n

\"\"<\/span><\/p>\n

<\/span>
\n \u0627\u0644\u0623\u0645\u0631 \u0627\u0644\u062b\u0627\u0646\u064a\u060c\u00a0<\/strong>An attractive, captivating woman can be the ambassador for any mobile phone, but she won\u2019t be able to boost its sales the way Steve Jobs did for the iPhone, for example. <\/span><\/p>\n

A huge media buzz that doesn\u2019t lead to sales is like a storm in a teacup: it achieves nothing and satisfies no one.<\/span><\/p>\n

.<\/p>\n

\u0627\u0644\u0623\u0645\u0631 \u0627\u0644\u062b\u0627\u0644\u062b\u060c<\/strong>\u00a0\u0644\u0627 \u062a\u0641\u0647\u0645 \u0643\u0644\u0627\u0645\u064a \u0647\u0646\u0627 \u0639\u0644\u0649 \u0623\u0646\u0647 \u0627\u0646\u0628\u0647\u0627\u0631 \u0628\u0627\u0644\u0631\u062c\u0644\u060c \u0628\u0644 \u0647\u0648 \u0628\u0645\u0627 \u064a\u062a\u062e\u0630\u0647 \u0627\u0644\u0631\u062c\u0644 \u0645\u0646 \u0642\u0631\u0627\u0631\u0627\u062a \u0635\u0627\u0626\u0628\u0629\u060c \u0648\u0644\u064a\u0633\u062a \u0643\u0644 \u0642\u0631\u0627\u0631\u0627\u062a\u0647 \u0643\u0630\u0644\u0643!<\/span><\/p>\n

In the following article, KISSmetrics summarizes seven strategies that can increase your chances of generating media buzz for your product<\/a> \u0627\u0644\u062c\u062f\u064a\u062f \u062d\u064a\u0646 <\/span><\/p>\n

when you launch it\u2014and help you achieve million-dollar sales.<\/span><\/p>\n

.<\/p>\n

1 \u2013 Focus on people, not the product<\/span><\/h2>\n

It\u2019s very rare to hear Steve Jobs talk about the technical specifications of Apple products. Have you ever heard him brag about the speed of an Apple computer\u2019s processor or <\/span><\/p>\n

the resolution of one of its displays? Steve knows that anyone who wants those details will visit Apple\u2019s website and find all the information they need there. <\/span><\/p>\n

More importantly, most people don\u2019t care about these details. (Selling to tech enthusiasts is very difficult and unprofitable, unlike selling to the general public\u2014so focus on them.)<\/span><\/p>\n

On the contrary, Steve Jobs would go to great lengths to explain how Apple products could make your life easier, better, and more comfortable. He would share your frustration with carrying an MP3 player <\/span><\/p>\n

on its own, along with your mobile phone, and ask: Why not combine them into one device, like the iPhone? Much of what Steve talks about is <\/span><\/p>\n

simplicity and greater productivity\u2014the things people care about and think about.<\/span><\/p>\n

That takes commitment from everyone. When you launch a new product, you\u2019ll find that your team can\u2019t wait to tell the world about all the technical specifications <\/span><\/p>\n

and features of the new product! The mistake is that the team assumes\u2014or imagines\u2014that users and customers share its technical enthusiasm. That assumption is wrong. Everyone is busy<\/span><\/p>\n

with their own problems and doesn\u2019t care much about other people\u2019s!<\/span><\/p>\n

And this is what you should do: don\u2019t talk about what your product does or claim it\u2019s the best product humanity has ever known. Instead, talk about the results people get from using your product, <\/span><\/p>\n

including users, buyers, and customers. Explain how your product will make our lives better in practical, realistic, and believable ways.<\/span><\/p>\n

.<\/p>\n

2 \u2013 Get thought leaders and influencers involved early<\/span><\/h2>\n

Apple is known for involving bloggers, prominent journalists, writers, and public figures in trying out its products many months before launch. It doesn\u2019t allow <\/span><\/p>\n

them to share certain details about the new product, but it lets them talk about how using those products has changed their lives. This spreads like wildfire<\/span><\/p>\n

and creates widespread anticipation and excitement, so that by the time the product is actually available, everyone already knows about it.<\/span><\/p>\n

This works extremely well because Apple has a long track record of launching wonderful, innovative products. So these early users expect nothing less\u2014and that helps <\/span><\/p>\n

\u2026in generating positive media buzz. Even if you don\u2019t have that advantage or name recognition, giving the media a chance to try your product before it launches<\/span><\/p>\n

makes journalists feel special and helps them learn about you and your product. If your products are genuinely useful\u2014not just in name\u2014and worthy of attention,<\/span><\/p>\n

you\u2019re following in Apple\u2019s footsteps.<\/span><\/p>\n

.<\/p>\n

3<\/strong>\u00a0\u2013 \u0643\u0646 \u062b\u0648\u0631\u064a\u0627<\/span><\/h2>\n

Until recently, Apple wasn\u2019t the biggest, best-known, or most widely distributed company in the market. Even Steve Jobs himself wouldn\u2019t claim to be the world\u2019s best speaker. So why, <\/span><\/p>\n

when Steve Jobs speaks, does the whole world listen? Because everyone knows Apple isn\u2019t afraid to change the world for the better. Apple\u2019s products aren\u2019t the newest or most powerful; they\u2019re <\/span><\/p>\n

the most revolutionary and transformative. Apple\u2019s products change our beliefs and assumptions about the things we use. When people listen to Apple, it pushes big companies to <\/span><\/p>\n

\u0644\u0644\u0627\u0633\u062a\u0645\u0627\u0639 \u0623\u064a\u0636\u0627.<\/span><\/p>\n

(For many years, Nokia claimed that users didn\u2019t want phones with touchscreens. Microsoft and its <\/span><\/p>\n

supporters also claimed that finger-operated, multitouch screens consumed too much power, quickly drained a device\u2019s battery, and were extremely expensive,<\/span><\/p>\n

among other things. The world believed them\u2014until the iPhone came along, proved those claims wrong, and forced them to change their minds.)<\/span><\/p>\n

The world loves companies bold and revolutionary enough to lead the way. Instead of fighting to get people talking about you, be revolutionary and make the world a better place, <\/span><\/p>\n

and you\u2019ll find them chasing you to see what you\u2019ll do next.<\/span><\/p>\n

.<\/p>\n

4 \u2013 Turn your product launch into an event people look forward to<\/strong><\/span><\/h2>\n

When Apple launches a new product, you don\u2019t see a dapper figure stumbling through an expensive outfit, stepping onto a stage to read from a prepared script\u2014perhaps one he\u2019s never even seen before. No, <\/span><\/p>\n

You\u2019ll find that Apple has prepared a multi-part event for the occasion. Sometimes, they even close their online store to make sure people feel that something truly important is happening. <\/span><\/p>\n

It all happens at the launch event.<\/span><\/p>\n

\"\"<\/span><\/p>\n

And when the time comes, who takes center stage? The famous Steve Jobs, the company\u2019s CEO and top executive. What many people may not know is that <\/span><\/p>\n

Steve Jobs is known for planning every word and sentence he says at each event, and for rehearsing for weeks. He calculates every move, <\/span><\/p>\n

aiming to amaze the audience so much that they forget to breathe!<\/span><\/p>\n

.
\n <\/span>
\n 5 \u2013 Accept pre-orders<\/strong><\/span><\/h2>\n

It goes without saying that every company has loyal customers who will buy any product it launches as soon as it\u2019s released. The moment you announce your new product, you\u2019ll find people eager <\/span><\/p>\n

to buy it immediately\u2014before it reaches the market and goes on sale. So why not make that possible? Apple accepts preorders before launching its products in <\/span><\/p>\n

the market. As a result, Apple sells hundreds of thousands of units within a week or two of the start of sales, before its products even reach store shelves!<\/span><\/p>\n

Of course, this approach is risky: it can take you to great heights or bring you down, especially if your product fails or you have to delay its launch for any reason. <\/span><\/p>\n

You also need to know the final selling price you\u2019ll set before accepting preorders. Alternatively, if you don\u2019t take preorders, you can provide <\/span><\/p>\n

interested customers with a way to sign up for the latest news about your product and be among the first to know when it\u2019s actually available in stores.<\/span><\/p>\n

.<\/p>\n

6 \u2013 Launch a product its owners are proud to show off<\/strong><\/span><\/h2>\n

Apple\u2019s success comes from the image associated with each of its products. Imagine two people walking in: one carrying a Nokia phone and the other an iPhone. Even if you\u2019re <\/span><\/p>\n

one of Nokia\u2019s most loyal followers, you won\u2019t be able to stop a look of admiration from appearing on your face. You might deny it, but others won\u2019t! Regardless of whether <\/span><\/p>\n

Apple\u2019s products deserve that status, the fact is that they already have it!<\/span><\/p>\n

This image of prestige and respect didn\u2019t come from nowhere. Your product needs to be elegant, beautiful, and eye-catching. People expect every new Apple product to be <\/span><\/p>\n

more elegant than its predecessor. If Apple ever released a clunky, ugly-looking product, you can be sure its sales would plummet!<\/span><\/p>\n

Never underestimate the importance of your product\u2019s appearance. If it\u2019s ugly, users won\u2019t show it off in front of their friends and acquaintances; they might even hide it away <\/span><\/p>\n

Embarrassed by it, no matter how useful and beneficial it may be.<\/span><\/p>\n

.<\/p>\n

7 \u2013 Build as much anticipation, excitement, and suspense as you can<\/strong><\/span><\/h2>\n

Although Apple builds huge anticipation for its products long before launch, it also surrounds them with walls of secrecy so high that its right hand doesn\u2019t know <\/span><\/p>\n

what its left hand is doing. Remember all the rumors that preceded the iPad announcement? Enthusiasts competed to share their predictions about this secret device Apple was working <\/span><\/p>\n

on. Some even made models showing what they imagined this mysterious device would look like. When Apple finally launched the iPad, it already had <\/span><\/p>\n

legendary fame preceding it, and the whole world wanted an answer to the question: What does this device look like, and what can it do?<\/span><\/p>\n

.<\/p>\n

\u062e\u062a\u0627\u0645\u0627\u060c<\/strong>\u00a0\u0644\u064a\u0633 \u0627\u0644\u063a\u0631\u0636 \u0645\u0646 \u0647\u0630\u0647 \u0627\u0644\u0645\u0642\u0627\u0644\u0629 \u0623\u0646 \u062a\u0642\u0644\u062f \u0633\u062a\u064a\u0641 \u062c\u0648\u0628\u0632\u060c \u0641\u0645\u0647\u0645\u0627 \u0627\u062c\u062a\u0647\u062f\u062a\u060c \u0647\u0646\u0627\u0643 \u0627\u0644\u0623\u0635\u0644 \u0648\u0647\u0646\u0627\u0643 \u0627\u0644\u062a\u0642\u0644\u064a\u062f. \u0644\u0627\u060c \u063a\u0631\u0636 \u0627\u0644\u0645\u0642\u0627\u0644\u0629 \u0623\u0646 \u062a\u0641\u0643\u0631 \u062c\u0644\u064a\u0627 \u0641\u064a \u0643\u0644 \u062e\u0637\u0648\u0629 \u0645\u0646 <\/span><\/p>\n

Steps for launching your product. Decide what information you plan to release and when, choose who to tell about the launch\u2014before and after it happens\u2014and consider how you can turn <\/span><\/p>\n

your product launch into a major event.<\/span><\/p>\n

\u0645\u0631\u0629 \u0623\u062e\u0631\u0649\u060c \u0644\u064a\u0633 \u0627\u0644\u0645\u0642\u0635\u0648\u062f \u0627\u0644\u062a\u0642\u0644\u064a\u062f \u0641\u064a \u0627\u0644\u0623\u0641\u0639\u0627\u0644\u060c\u00a0\u0628\u0644 \u0641\u064a \u0627\u0644\u0623\u0641\u0643\u0627\u0631<\/strong>. No matter how much money you have, you can\u2019t change the fact that your product is behind the competition, <\/span><\/p>\n

looks unattractive, is bulky, and is something no one wants to carry!<\/span><\/p>\n

No matter how much Samsung spends on advertising and marketing, unless it comes up with a phone that impresses users and makes their lives easier and better, millions of dirhams in advertising won\u2019t help.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

  \u0644\u0646 \u064a\u062c\u0627\u062f\u0644 \u0627\u0644\u0639\u0627\u062f\u0644 \u0641\u064a \u0623\u0646 \u0633\u062a\u064a\u0641 \u062c\u0648\u0628\u0632 \u0645\u0648\u0647\u0648\u0628 \u062c\u062f\u0627 \u0641\u064a \u062e\u0644\u0642 \u062d\u0627\u0644\u0629 \u0639\u0627\u0644\u0645\u064a\u0629 \u0645\u0646 \u0627\u0644\u062a\u0631\u0642\u0628 \u0648\u0627\u0644\u0627\u0646\u062a\u0638\u0627\u0631 \u0644\u0643\u0644 \u0645\u0624\u062a\u0645\u0631 \u0635\u062d\u0641\u064a \u064a\u0639\u0642\u062f\u0647\u060c \u0648\u062d\u064a\u0646 \u064a\u062a\u062d\u062f\u062b\u060c \u062a\u062c\u062f \u0627\u0644\u0639\u0627\u0644\u0645 \u0643\u0644\u0647 [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":9759,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ibtdi_aa_focus_keyword":"","_ibtdi_aa_secondary_keywords":"","_ibtdi_aa_audience":"","_ibtdi_aa_tone":"","_ibtdi_aa_summary":"","_ibtdi_aa_reviewer_name":"","_ibtdi_aa_reviewer_bio":"","_ibtdi_aa_reviewer_url":"","_ibtdi_aa_reviewed_date":"","_ibtdi_aa_service_id":"","_ibtdi_aa_related_ids":"","_ibtdi_aa_human_reviewed":"","_ibtdi_aa_disable":"","_ibtdi_aa_disable_links":"","_ibtdi_aa_sources":"","_ibtdi_aa_update_notes":"","footnotes":""},"categories":[491],"tags":[9763,8465,7084,781,5626,7085,11591,3223,13877,873,13878],"class_list":["post-9752","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-491","tag-9763","tag-8465","tag-7084","tag-781","tag-5626","tag-7085","tag-11591","tag-3223","tag-13877","tag-873","tag-13878"],"_links":{"self":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/9752","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/comments?post=9752"}],"version-history":[{"count":0,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/9752\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media\/9759"}],"wp:attachment":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media?parent=9752"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/categories?post=9752"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/tags?post=9752"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}