{"id":9746,"date":"2017-10-15T21:39:20","date_gmt":"2017-10-15T18:39:20","guid":{"rendered":"https:\/\/www.ibtdi.com\/?p=9746"},"modified":"2018-06-27T12:51:36","modified_gmt":"2018-06-27T09:51:36","slug":"%d9%85%d9%81%d8%a7%d8%aa%d9%8a%d8%ad-%d8%a8%d8%b1%d8%a7%d9%8a%d9%86-%d8%aa%d8%b1%d9%8a%d8%b3%d9%8a-%d9%84%d9%84%d9%86%d8%ac%d8%a7%d8%ad-%d9%81%d9%8a-%d8%a7%d9%84%d9%85%d8%a8%d9%8a%d8%b9%d8%a7%d8%aa","status":"publish","type":"post","link":"https:\/\/www.ibtdi.com\/en\/%d9%85%d9%81%d8%a7%d8%aa%d9%8a%d8%ad-%d8%a8%d8%b1%d8%a7%d9%8a%d9%86-%d8%aa%d8%b1%d9%8a%d8%b3%d9%8a-%d9%84%d9%84%d9%86%d8%ac%d8%a7%d8%ad-%d9%81%d9%8a-%d8%a7%d9%84%d9%85%d8%a8%d9%8a%d8%b9%d8%a7%d8%aa\/","title":{"rendered":"Brian Tracy\u2019s Keys to Sales Success"},"content":{"rendered":"

 <\/p>\n

\"Image<\/a><\/p>\n

Below is a summary of an audio lecture by Brian Tracy on the keys to success in sales.<\/a><\/span><\/p>\n

.<\/p>\n

Key One: Learn to love your work and excel at it<\/span><\/h2>\n

Commit to being outstanding and impressive in your field. The tragedy is that many salespeople spend their lives selling without committing to being top performers in their work. <\/span><\/p>\n

Learn to love what you do, then learn to master it. You won\u2019t be satisfied with yourself or see yourself as worthy of respect until you become an expert at what you do, <\/span><\/p>\n

This explains why so many people don\u2019t feel happy or fulfilled: they aren\u2019t exceptional at anything.<\/span><\/p>\n

.<\/p>\n

Key Two: Decide exactly what you want to do with your life<\/span><\/h2>\n

\u062d\u062f\u062f \u0647\u062f\u0641\u0643 \u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u062d\u064a\u0627\u0629 \u0639\u0644\u0649 \u0638\u0647\u0631 \u0647\u0630\u0627 \u0627\u0644\u0643\u0648\u0643\u0628\u060c \u062b\u0645 \u062d\u062f\u062f \u0645\u0627 \u0627\u0644\u062b\u0645\u0646 \u0627\u0644\u0630\u064a \u0623\u0646\u062a \u0639\u0644\u0649 \u0627\u0633\u062a\u0639\u062f\u0627\u062f \u0644\u062f\u0641\u0639\u0647 \u0645\u0642\u0627\u0628\u0644 \u062a\u062d\u062f\u064a\u062f \u0647\u0630\u0627 \u0627\u0644\u0647\u062f\u0641.\u00a0Nothing of value comes <\/strong><\/span><\/p>\n

Without making sacrifices for it<\/strong>. Write down your goal, explain every little detail, define all its specifics, and think about how to achieve it every day. If <\/span><\/p>\n

someone woke you at dawn and asked what your goal in life was, you\u2019d answer without hesitation.<\/span><\/p>\n

.<\/p>\n

<\/span>
\n The third key: Persevere, strive, and fight until you achieve your goal.<\/span><\/h2>\n

Plan to achieve your goal with strength, determination, and perseverance. Give it everything you have. This resolve, this persistence, and your resilience in the face of failure, discouragement, and negative emotions\u2014all <\/span><\/p>\n

of this will determine when you achieve success. Events don\u2019t make a person; they reveal who they are and show you what they\u2019re made of. Overcoming difficulties and trying again <\/span><\/p>\n

show how much you believe in yourself and your abilities. It doesn\u2019t matter how far you fall; what matters is how far you bounce back, how resilient you are, and how ready you are to return <\/span><\/p>\n

\u0645\u0646 \u062c\u062f\u064a\u062f\u0629.<\/span><\/p>\n

.<\/p>\n

The fourth key: Commit to lifelong learning.<\/span><\/h2>\n

Read and listen to audio lectures, and attend conferences, courses, and training programs. The most valuable thing you own in life is your mind and what you put into it, so invest in it without<\/span><\/p>\n

interruption. The more useful, practical things we learn, the more valuable we become\u2014and the higher our salaries. But there\u2019s a major problem: this vessel of knowledge (the mind) has <\/span><\/p>\n

a small hole that causes a constant leak in the information we put into it (a metaphor for natural forgetting). That\u2019s why we must never stop learning, and why what <\/span><\/p>\n

goes into the mind should exceed what comes out.<\/span><\/p>\n

.<\/p>\n

Tomorrow\u2019s ignorant person is the one who stops learning\u2014not the one who never learned in the first place, who is destined to become obsolete in the world of the future. Learning something new means increasing<\/span><\/p>\n

your earnings and your value in the job market. Learn something new every day; be a living, learning being.<\/span><\/p>\n

.<\/p>\n

The fifth key: Invest your time wisely and intelligently.<\/span><\/h2>\n

Make sure you don\u2019t waste a minute of your limited time on anything but useful and productive pursuits. Always ask yourself: What\u2019s the best way to spend my time <\/span><\/p>\n

so it benefits me?<\/span><\/p>\n

.<\/p>\n

The sixth key: Follow leaders and successful people.<\/span><\/h2>\n

\u062d\u062f\u062f \u0645\u0646 \u062a\u0631\u0627\u0647\u0645 \u0646\u0627\u062c\u062d\u064a\u0646 \u0645\u0646 \u0627\u0644\u0646\u0627\u0633 \u0641\u064a \u0645\u062c\u0627\u0644 \u0639\u0645\u0644\u0643\u060c \u062b\u0645 \u0642\u0631\u0631 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0645\u062b\u0644\u0647\u0645.\u00a0\u0627\u062a\u0628\u0639 Leaders<\/a> \u0644\u0627 \u0627\u0644\u062a\u0627\u0628\u0639\u064a\u0646\u060c<\/strong>\u00a0\u0627\u062a\u0628\u0639 \u0645\u0646 \u064a\u0635\u062f\u0631\u0648\u0646 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a\u060c \u0644\u0627 \u0645\u0646 \u064a\u0646\u0641\u0630\u0648\u0646\u0647\u0627. \u0625\u0630\u0627<\/span><\/p>\n

want to become a successful salesperson, find the most successful salesperson you know and ask them what they did to get where they are, what the last book they read was, and what<\/span><\/p>\n

the last training session they attended was, as well as what advice they have to help you succeed in this field.<\/span><\/p>\n

\u062d\u064a\u0646 \u062a\u062e\u0627\u0644\u0637 \u0623\u0646\u0627\u0633 \/ \u0623\u0635\u062f\u0642\u0627\u0621 \u0645\u062a\u0634\u0627\u0626\u0645\u064a\u0646 \u0644\u0627 \u064a\u0633\u0639\u0648\u0646 \u0644\u0644\u0646\u062c\u0627\u062d\u060c \u0641\u0647\u0630\u0627 \u0648\u062d\u062f\u0647 \u0643\u0641\u064a\u0644 \u0628\u0645\u0646\u0639\u0643 \u0639\u0646 \u0627\u0644\u0646\u062c\u0627\u062d\u060c\u00a0and when you keep company with chickens, you\u2019ll never fly with <\/strong><\/span><\/p>\n

\u0627\u0644\u0646\u0633\u0648\u0631<\/strong>, or as the Messenger of Allah (peace be upon him) said: \u201cA person follows the way of their close friend, so let each of you consider whom they befriend<\/strong>,\u201d narrated by Abu Dawud and al-Tirmidhi,<\/span><\/p>\n

\u0628\u0633\u0646\u062f\u064d \u062d\u0633\u0646.<\/span>
\n <\/span><\/p>\n

.<\/p>\n

The seventh key: Be honest and trustworthy.<\/span><\/h2>\n

We don\u2019t mean honesty and integrity toward others alone, but toward yourself and your goals, too. When you arrive late at work and leave before your scheduled time, when you take a tea break <\/span><\/p>\n

\u0648\u0642\u0647\u0648\u0629 \u0648\u0628\u0644\u0627 \u0633\u0628\u0628\u060c\u00a0the first person you let down is yourself<\/strong>followed by your goals in life and your true abilities, which you hide and bury with this lazy approach.<\/span><\/p>\n

When you arrive at work early, when no one sees you, and stay late to finish what you need to do after working hours, when no one is watching, you\u2019ll feel happy <\/span><\/p>\n

\u0648\u0627\u0644\u0631\u0636\u0627 \u0639\u0646 \u0646\u0641\u0633\u0643\u060c\u00a0because you\u2019re the one watching and keeping tabs on yourself.<\/strong>.<\/span><\/p>\n

.<\/p>\n

\u0648\u0641\u0642\u0627 \u0644\u062f\u0631\u0627\u0633\u0629 \u0623\u062c\u0631\u064a\u062a \u0628\u0647\u0630\u0627 \u0627\u0644\u0634\u0623\u0646\u060c \u0647\u0646\u0627\u0643\u00a02%<\/strong>\u00a0\u0641\u0642\u0637 \u0645\u0646 \u0625\u062c\u0645\u0627\u0644\u064a \u0627\u0644\u0639\u0627\u0645\u0644\u064a\u0646 \u0642\u0627\u062f\u0631\u0648\u0646 \u0639\u0644\u0649 \u0627\u0644\u0639\u0645\u0644 \u062f\u0648\u0646 \u0625\u0634\u0631\u0627\u0641 \u0623\u0648 \u0631\u0642\u0627\u0628\u0629\u060c \u0628\u064a\u0646\u0645\u0627 \u0627\u0644\u0628\u0642\u064a\u0629 \u062a\u062d\u062a\u0627\u062c \u0631\u0642\u0627\u0628\u0629 \u0628\u0633\u064a\u0637\u0629\u060c \u0623\u0648 <\/span><\/p>\n

direct supervision (do this and this, and don\u2019t do that). Only 2% of employees can plan their work and carry out those plans, which is why so many people fail<\/span><\/p>\n

in sales and return to a role that requires direct supervision and close oversight.<\/span><\/p>\n

.<\/p>\n

The eighth key: Use your natural genius and creativity.<\/span><\/h2>\n

Each of us has limitless creative potential waiting to be unlocked through daily training and learning. Repeat this saying to yourself <\/span><\/p>\n

\u062f\u0627\u0626\u0645\u0627\u060c\u00a0\u0623\u0646\u0627 \u0639\u0628\u0642\u0631\u064a\u060c<\/strong>\u00a0\u0644\u0645\u0631\u0627\u062a \u0639\u062f\u064a\u062f\u0629\u060c \u0641\u0643\u0644 \u0648\u0627\u062d\u062f \u0645\u0646\u0627 \u0642\u0627\u062f\u0631 \u0639\u0644\u0649 \u0627\u0644\u062a\u0635\u0631\u0641 \u0628\u0623\u0633\u0644\u0648\u0628 \u0639\u0628\u0642\u0631\u064a \u0641\u064a\u0645\u0627 \u064a\u062a\u0639\u0644\u0642 \u0628\u0634\u064a\u0621 \u0645\u0627\u060c \u0641\u0647\u0630\u0627 \u0628\u0627\u0631\u0639 \u0641\u064a \u062c\u0645\u0639 \u0627\u0644\u0637\u0648\u0627\u0628\u0639\u060c \u0648\u0647\u0630\u0627 \u0641\u064a \u0627\u0644\u0628\u064a\u0639\u060c<\/span><\/p>\n

And this is true in art: each of us can do one thing with genius and exceptional talent.<\/span><\/p>\n

What keeps us from expressing this innate genius is our belief that we\u2019re ordinary and modest, without talent\u2014so why waste time trying? You are the one who can change <\/span><\/p>\n

this belief! Always look for newer, better, faster, and more profitable ways to do everything and solve every problem and challenge.<\/span><\/p>\n

.<\/p>\n

The Ninth Key: Treat everyone you meet as if they were worth a million dollars<\/span><\/h2>\n

Treat every customer as if they were the most important person on earth, and treat people as you would like them to treat you. How much do you value yourself? Millions of dollars? If someone asked <\/span><\/p>\n

you to sell me your heart, how much would you sell it for? That means you are immensely valuable\u2014beyond measure. So is every human being, and that\u2019s why you should value them.<\/span><\/p>\n

.<\/p>\n

The Tenth Key: Give it your all, and you will succeed<\/span><\/h2>\n

Hard work brings you success. If you become lazy and give up, the first person you betray is yourself\u2014your inner sense of who you are and your self-respect. The path of laziness <\/span><\/p>\n

You know how it ends, as well as the path of hard work.<\/span><\/p>\n

Do you know how a plane flies? The pilot taxis the plane along the runway, and when cleared for takeoff, pushes the engines to full power and accelerates <\/span><\/p>\n

the plane, lifting its nose and then the entire aircraft. The pilot keeps flying at full speed until reaching the right altitude, then reduces the engines to a speed <\/span><\/p>\n

that keeps the plane airborne.<\/span><\/p>\n

You have to do the same to get off the ground: push yourself with all your might. But you can\u2019t keep this up for long, or your engines will burn out. <\/span><\/p>\n

Your body has rights over you, as do your family and loved ones. On the other hand, think about what would happen if you were speeding down the runway and then reduced engine power. What would happen? <\/span><\/p>\n

By then? It\u2019ll stay grounded and won\u2019t go anywhere.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

  \u0641\u064a\u0645\u0627 \u064a\u0644\u064a \u062a\u0644\u062e\u064a\u0635 \u0644\u0645\u062d\u0627\u0636\u0631\u0629 \u0635\u0648\u062a\u064a\u0629 \u0644\/\u0628\u0631\u0627\u064a\u0646 \u062a\u0631\u064a\u0633\u064a\u00a0\u0639\u0646 \u0645\u0641\u0627\u062a\u064a\u062d \u0627\u0644\u0646\u062c\u0627\u062d \u0641\u064a \u0645\u062c\u0627\u0644 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a. . \u0627\u0644\u0645\u0641\u062a\u0627\u062d \u0627\u0644\u0623\u0648\u0644: \u062a\u0639\u0644\u0645 \u0623\u0646 \u062a\u062d\u0628 \u0639\u0645\u0644\u0643 \u0648\u062a\u0641\u0648\u0642 \u0641\u064a\u0647 \u0627\u0644\u062a\u0632\u0645 \u0628\u0623\u0646 \u062a\u0643\u0648\u0646 \u0645\u062a\u0645\u064a\u0632\u0627 [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":9773,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ibtdi_aa_focus_keyword":"","_ibtdi_aa_secondary_keywords":"","_ibtdi_aa_audience":"","_ibtdi_aa_tone":"","_ibtdi_aa_summary":"","_ibtdi_aa_reviewer_name":"","_ibtdi_aa_reviewer_bio":"","_ibtdi_aa_reviewer_url":"","_ibtdi_aa_reviewed_date":"","_ibtdi_aa_service_id":"","_ibtdi_aa_related_ids":"","_ibtdi_aa_human_reviewed":"","_ibtdi_aa_disable":"","_ibtdi_aa_disable_links":"","_ibtdi_aa_sources":"","_ibtdi_aa_update_notes":"","footnotes":""},"categories":[491,1],"tags":[7030,1878,1676,13882,13881],"class_list":["post-9746","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-491","category-1","tag-7030","tag-1878","tag-1676","tag-13882","tag-13881"],"_links":{"self":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/9746","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/comments?post=9746"}],"version-history":[{"count":0,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/9746\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media\/9773"}],"wp:attachment":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media?parent=9746"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/categories?post=9746"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/tags?post=9746"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}