{"id":9721,"date":"2017-10-15T15:42:39","date_gmt":"2017-10-15T12:42:39","guid":{"rendered":"https:\/\/www.ibtdi.com\/?p=9721"},"modified":"2017-10-15T15:45:53","modified_gmt":"2017-10-15T12:45:53","slug":"%d9%85%d9%85%d8%a7%d8%b1%d8%b3%d8%a7%d8%aa-%d8%b3%d9%8a%d9%88-%d9%8a%d9%88%d9%85%d9%8a%d8%a9-%d8%b9%d9%84%d9%89-%d9%85%d9%88%d8%a7%d9%82%d8%b9%d9%83-%d9%84%d9%84%d8%a8%d9%82%d8%a7%d8%a1-%d9%81%d9%8a","status":"publish","type":"post","link":"https:\/\/www.ibtdi.com\/en\/%d9%85%d9%85%d8%a7%d8%b1%d8%b3%d8%a7%d8%aa-%d8%b3%d9%8a%d9%88-%d9%8a%d9%88%d9%85%d9%8a%d8%a9-%d8%b9%d9%84%d9%89-%d9%85%d9%88%d8%a7%d9%82%d8%b9%d9%83-%d9%84%d9%84%d8%a8%d9%82%d8%a7%d8%a1-%d9%81%d9%8a\/","title":{"rendered":"What You Should Do Every Day to Keep Your Website Ahead"},"content":{"rendered":"

\"Image<\/a><\/p>\n

 <\/p>\n

What should we do every day to achieve good search engine results<\/a>, and stay at the top of the rankings? Today, we\u2019ll discuss daily practices we follow <\/span><\/p>\n

to fix website errors, improve performance, and take care of other things that will benefit your website now or in the future. We\u2019ll discuss these practices step by step. <\/span><\/p>\n

\u0648\u0644\u0646\u0628\u062f\u0621 \u0627\u0644\u0622\u0646.<\/span><\/p>\n

.<\/p>\n

1. Fix errors in Webmaster Tools:<\/strong><\/span><\/h2>\n

This is the first and most important step to take every day when you start work. Webmaster Tools provides detailed reports about your website, and you should<\/span><\/p>\n

make use of them and fix any errors. There are three important reports to review daily, and you should fix any errors they reveal:<\/span><\/p>\n

1-HTML Improvements:<\/strong><\/span>\u00a0\u0633\u062a\u062c\u062f \u0641\u064a\u00a0HTML Improvements \u062a\u0642\u0627\u0631\u064a\u0631 \u0639\u0646 \u0627\u0644\u0635\u0641\u062d\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062d\u0648\u064a\u00a0meta descriptions \u0645\u062a\u0634\u0627\u0628\u0647\u0629 <\/span><\/p>\n

Pages with meta descriptions that are too short or too long, pages with duplicate titles, and pages with titles that are too short or <\/span><\/p>\n

too long\u2014or no title at all\u2014and finally, pages that are not indexed by the search engine.<\/span><\/p>\n

\"HTML<\/span><\/p>\n

Fixing these issues is one of the most important SEO improvements you can make to your website, and it\u2019s straightforward: simply add a longer description if the current one is too short,<\/span><\/p>\n

and change a page\u2019s title if it duplicates another page\u2019s title, and so on.<\/span><\/p>\n

.<\/p>\n

2-Mobile Usability:<\/strong><\/span>\u00a0\u0633\u064a\u0638\u0647\u0631 \u0644\u0643 \u062a\u0642\u0627\u0631\u064a\u0631 \u0644\u0644\u0635\u0641\u062d\u0627\u062a \u0627\u0644\u063a\u064a\u0631 \u0645\u062a\u0648\u0627\u0641\u0642\u0629 \u0645\u0639 \u0627\u0644\u062c\u0648\u0627\u0644, \u0644\u0630\u0644\u0643 \u0623\u0646\u0635\u062d\u0643 \u0628\u062a\u062c\u0631\u0628\u0629 \u062a\u0635\u0645\u064a\u0645 \u0645\u0648\u0642\u0639\u0643 \u0644\u0645\u062f\u0629 \u0627\u0633\u0628\u0648\u0639\u064a\u0646 \u0642\u0628\u0644 \u0627\u0644\u0627\u0639\u062a\u0645\u0627\u062f <\/span><\/p>\n

because there may be minor issues the designer overlooks\u2014but Google won\u2019t miss a thing. For example, I bought a mobile theme for a website, and after several weeks <\/span><\/p>\n

I found that the reply pages on pages 2, 3, and so on for each topic are not compatible.<\/span><\/p>\n

.<\/p>\n

\"Mobile<\/a><\/span><\/p>\n

3- Crawl\u00a0Errors:<\/strong><\/span>\u00a0\u0623\u062e\u0637\u0627\u0621 \u0627\u0644\u0632\u062d\u0641, \u0633\u062a\u062c\u062f\u0647\u0627 \u0643\u0644 \u064a\u0648\u0645 \u062a\u0642\u0631\u064a\u0628\u0627\u064b, \u0648\u064a\u0639\u0648\u062f \u0633\u0628\u0628 \u0647\u0630\u0647 \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0625\u0644\u0649 \u062d\u0630\u0641 \u0635\u0641\u062d\u0629 \u0645\u0627 \u0641\u064a \u0645\u0648\u0642\u0639\u0643, \u0623\u0648 \u062a\u0648\u0642\u0641 \u0627\u0644\u0633\u064a\u0631\u0641\u0631 \u0639\u0646 <\/span><\/p>\n

So, open these errors and simply tell Google that you\u2019ve fixed the issue by selecting \u201cMark as Fixed.\u201d<\/span><\/p>\n

\"Site<\/a><\/span><\/p>\n

.<\/p>\n

2. Review harmful backlinks:<\/strong><\/span><\/h2>\n

When Google updates the backlinks, check the Spam Score of the new sites and disavow any that are poor (above 4). As a practical example, <\/span><\/p>\n

here\u2019s a list of the sites you got backlinks from:<\/span><\/p>\n

\"backlinks-sites\"<\/a><\/span><\/p>\n

We can see that the first 7 sites are trustworthy and don\u2019t need to be checked. We\u2019ll start by checking the eighth result and see what we find:<\/span><\/p>\n

.<\/p>\n

\"spam-score\"<\/a><\/span><\/p>\n

We consider a Spam Score of 4 to be within the safe range. If it\u2019s higher, you should disavow the links to avoid the risk of your site being classified as spam.<\/span><\/p>\n

\u0648\u0641\u064a \u0637\u0631\u064a\u0642\u0629 \u0623\u062e\u0631\u0649 \u0648\u0644\u0643\u0646 \u0644\u064a\u0633\u062a \u0628\u062c\u0648\u062f\u0629 \u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u0623\u0648\u0644\u0649, \u0648\u0647\u064a \u0623\u062f\u062e\u0627\u0644 \u0645\u0648\u0642\u0639\u0643 \u0641\u064a \u0623\u062f\u0627\u0629\u00a0Open Site Explorer<\/a>, then check its Spam Score. <\/span><\/p>\n

Backlinks:<\/span><\/p>\n

\"spam\"<\/a><\/span><\/p>\n

.<\/p>\n

In this case, we\u2019ll disavow any links with a Spam Score above 4. The disavow process is simple and straightforward\u2014here\u2019s a detailed guide <\/span><\/p>\n

to disavowing links easily and reliably.<\/span><\/p>\n

.<\/p>\n

3. Update pages regularly:<\/strong><\/span><\/h2>\n

Google dislikes inactive pages and favors fresh, active ones in its search results. So you should update your pages by adding new keywords or <\/span><\/p>\n

new images, posting comments, and replying to members. If your site has more than 1,000 pages, for example, break the work into batches of 50 pages a day, <\/span><\/p>\n

and you\u2019ll see the results of these updates within a few days, along with improved search rankings.<\/span><\/p>\n

.<\/p>\n

If you follow these steps every day, you\u2019ll notice improvements in your site\u2019s SEO, rankings, and results. If you have another idea about <\/span><\/p>\n

daily practices that you\u2019d like to share with us, please post it for everyone\u2019s benefit.<\/span><\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

  \u0645\u0627\u0630\u0627 \u064a\u062c\u0628 \u0623\u0646 \u0646\u0641\u0639\u0644\u0647 \u064a\u0648\u0645\u064a\u0627\u064b \u0644\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0646\u062a\u0627\u0626\u062c \u062c\u064a\u062f\u0629 \u0641\u064a \u0645\u062d\u0631\u0643 \u0627\u0644\u0628\u062d\u062b, \u0648\u0627\u0644\u0628\u0642\u0627\u0621 \u0641\u064a \u0627\u0644\u0635\u062f\u0627\u0631\u0629 \u0648\u0627\u0644\u0645\u0631\u0627\u0643\u0632 \u0627\u0644\u0623\u0648\u0644\u0649, \u062d\u064a\u062b \u0633\u0646\u062a\u062d\u062f\u062b \u0627\u0644\u064a\u0648\u0645 \u0639\u0646 \u0645\u0645\u0627\u0631\u0633\u0627\u062a \u064a\u0648\u0645\u064a\u0629 \u0646\u0642\u0648\u0645 \u0628\u0647\u0627 [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":9740,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ibtdi_aa_focus_keyword":"","_ibtdi_aa_secondary_keywords":"","_ibtdi_aa_audience":"","_ibtdi_aa_tone":"","_ibtdi_aa_summary":"","_ibtdi_aa_reviewer_name":"","_ibtdi_aa_reviewer_bio":"","_ibtdi_aa_reviewer_url":"","_ibtdi_aa_reviewed_date":"","_ibtdi_aa_service_id":"","_ibtdi_aa_related_ids":"","_ibtdi_aa_human_reviewed":"","_ibtdi_aa_disable":"","_ibtdi_aa_disable_links":"","_ibtdi_aa_sources":"","_ibtdi_aa_update_notes":"","footnotes":""},"categories":[491],"tags":[274,13617,795,1413,13872],"class_list":["post-9721","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-491","tag-seo","tag-13617","tag-795","tag-1413","tag-13872"],"_links":{"self":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/9721","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/comments?post=9721"}],"version-history":[{"count":0,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/9721\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media\/9740"}],"wp:attachment":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media?parent=9721"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/categories?post=9721"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/tags?post=9721"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}