{"id":9432,"date":"2017-10-01T22:04:41","date_gmt":"2017-10-01T19:04:41","guid":{"rendered":"https:\/\/www.ibtdi.com\/?p=9432"},"modified":"2017-10-01T22:04:41","modified_gmt":"2017-10-01T19:04:41","slug":"10-%d8%ae%d8%b7%d9%88%d8%a7%d8%aa-%d8%a8%d8%b3%d9%8a%d8%b7%d8%a9-%d9%84%d8%aa%d9%82%d9%8a%d9%8a%d9%85-%d8%a7%d9%84%d8%b4%d8%b1%d9%83%d8%a7%d8%aa-%d8%a7%d9%84%d9%86%d8%a7%d8%b4%d8%a6%d8%a9","status":"publish","type":"post","link":"https:\/\/www.ibtdi.com\/en\/10-%d8%ae%d8%b7%d9%88%d8%a7%d8%aa-%d8%a8%d8%b3%d9%8a%d8%b7%d8%a9-%d9%84%d8%aa%d9%82%d9%8a%d9%8a%d9%85-%d8%a7%d9%84%d8%b4%d8%b1%d9%83%d8%a7%d8%aa-%d8%a7%d9%84%d9%86%d8%a7%d8%b4%d8%a6%d8%a9\/","title":{"rendered":"10 Simple Steps to Evaluate Startups"},"content":{"rendered":"

\"Image<\/a><\/p>\n

 <\/p>\n

Perhaps the biggest concern for any entrepreneur is valuing their startup<\/a>. Valuation is essential for every company, as it helps the founder determine how much <\/span><\/p>\n

equity to give investors in exchange for their money.<\/span><\/p>\n

Valuation factors depend Startups<\/a> on the initial capital or seed funding you receive. In the early stages, your company\u2019s value <\/span><\/p>\n

will be close to zero, while the investment should be much higher.<\/span><\/p>\n

There are two key terms entrepreneurs should understand before valuing a company: \u201cPre-Money,\u201d meaning the startup\u2019s value before funding, <\/span><\/p>\n

and \u201cPost-Money,\u201d meaning the startup\u2019s value once investors have put in their money.<\/span><\/p>\n

.<\/p>\n

1. Pre-money valuation<\/span><\/h2>\n

For example, if a company Entrepreneur<\/a> is seeking a $100,000 seed investment in exchange for 10% equity,<\/span><\/p>\n

the company\u2019s pre-money valuation will be $1 million.<\/span><\/p>\n

This does not mean the company is actually worth $1 million. In the early stages, a valuation does not reflect the company\u2019s true value; instead, it reflects the amount of money that<\/span><\/p>\n

the investor will receive if they invest in the company.<\/span><\/p>\n

The valuation is calculated by multiplying the actual cash return by 10, which is what an investor expects from an early-stage investment.<\/span><\/p>\n

.<\/p>\n

2- Determining the investment amount<\/span><\/h2>\n

\u0625\u0630\u0627 \u0643\u0627\u0646 Entrepreneur<\/a> If the founder is seeking $100,000 in seed funding to run the company for the next 18 months, there will be no<\/span><\/p>\n

reason for investors to negotiate the amount requested, since that would clearly indicate that the company cannot be run effectively without the full amount\u2014and investors will not want <\/span><\/p>\n

Investors<\/a> \u0641\u064a \u062d\u062f\u0648\u062b \u0630\u0644\u0643.<\/span><\/p>\n

.<\/p>\n

3- \u0623\u0633\u0647\u0645 \u0627\u0644\u0634\u0631\u0643\u0629<\/span><\/h2>\n

At this stage, the entrepreneur needs to calculate the equity stake they intend to offer investors.<\/span><\/p>\n

If the entrepreneur intends to raise\u00a0Funding<\/a>\u00a0\u0628\u0642\u064a\u0645\u0629 100 \u0623\u0644\u0641 \u062f\u0648\u0644\u0627\u0631\u060c \u0641\u0625\u0646 \u0646\u0633\u0628\u0629 \u0627\u0644\u0623\u0633\u0647\u0645 \u0644\u0644\u0645\u0633\u062a\u062b\u0645\u0631\u064a\u0646 \u0633\u0648\u0641 \u062a\u062a\u0631\u0627\u0648\u062d \u0628\u064a\u0646 5 \u0625\u0644\u0649 20%. \u0623\u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646 <\/span><\/p>\n

is looking for a large initial investment, 30% would be appropriate.<\/span><\/p>\n

If the percentage exceeds that level, it will reduce the share of equity the entrepreneur can use in later investment rounds.<\/span><\/p>\n

.<\/p>\n

4- How to determine the equity percentage<\/span><\/h2>\n

The number of shares is determined by two factors: first, the company\u2019s valuation, Investors<\/a> and second, the entrepreneur\u2019s ability to persuade investors.<\/span><\/p>\n

.<\/p>\n

5- \u062d\u062c\u0645 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/span><\/h2>\n

If a company has a large number of customers, that can attract investors to put money into it.<\/span><\/p>\n

If the company reaches 100,000 customers within 6 to 8 months of launch, that can help it secure a substantial investment of up to <\/span><\/p>\n

$1 million.<\/span><\/p>\n

.<\/p>\n

6- Good reputation<\/span><\/h2>\n

Entrepreneurs with strong reputations can have a major influence on investors, and they can \u062c\u0630\u0628 \u0627\u0644\u0645\u0633\u062a\u062b\u0645\u0631\u064a\u0646<\/a> even without a large customer base<\/span><\/p>\n

or any previous success.<\/span><\/p>\n

For example, Instagram founder Kevin Systrom raised $500,000 at the seed stage while working on a prototype, <\/span><\/p>\n

despite his only prior experience being two years as an employee at Google.<\/span><\/p>\n

.<\/p>\n

7- \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a<\/span><\/h2>\n

Growth slows when customers are charged. A slower growth rate points to lower long-term revenue, which in turn reduces the company\u2019s value.<\/span><\/p>\n

.<\/p>\n

8- Distribution channels<\/span><\/h2>\n

Although the company may still be in its early stages, it may already have distribution channels\u2014for example, through its followers on Facebook, <\/span><\/p>\n

which it can use as a distribution channel.<\/span><\/p>\n

.<\/p>\n

9- Revenue-generating factor<\/span><\/h2>\n

The first factor investors consider is how many years the company can continue generating sales before it exits the market.<\/span><\/p>\n

Since IPOs are uncommon, it is difficult to predict a company\u2019s performance. One assumption, then, is that its business will be valued at $1 million.<\/span><\/p>\n

The second factor investors consider is how much investment the company needs to grow enough to be sold for $1 billion. In Instagram\u2019s case,<\/span><\/p>\n

the site\u2019s founder received $56 million in funding.<\/span><\/p>\n

This helps determine the amount investors will ultimately receive. Subtracting $56 million from $1 billion leaves $940 million, which is <\/span><\/p>\n

Instagram\u2019s value.<\/span><\/p>\n

Debt and any costs associated with operating the company should also be deducted from its value.<\/span><\/p>\n

.<\/p>\n

10- Employee stock options<\/span><\/h2>\n

These are shares set aside to attract future employees. They can account for 10% to 20%, and the higher this percentage, the lower the <\/span><\/p>\n

company\u2019s valuation, because this percentage is deducted from the company\u2019s value.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

  \u0644\u0639\u0644 \u0623\u0647\u0645 \u0645\u0627 \u064a\u0634\u063a\u0644 \u0628\u0627\u0644 \u0623\u064a \u0631\u0627\u0626\u062f \u0623\u0639\u0645\u0627\u0644 \u0647\u0648 \u062a\u0642\u064a\u064a\u0645 \u0634\u0631\u0643\u062a\u0647 \u0627\u0644\u0646\u0627\u0634\u0626\u0629. \u0641\u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u064a\u0639\u062f \u0623\u0645\u0631\u064b\u0627 \u0636\u0631\u0648\u0631\u064a\u064b\u0627 \u0644\u0643\u0644 \u0634\u0631\u0643\u0629\u060c \u0644\u0623\u0646\u0647 \u064a\u0633\u0627\u0639\u062f \u0645\u0624\u0633\u0633\u0647\u0627 \u0639\u0644\u0649 \u062a\u062d\u062f\u064a\u062f \u0645\u0642\u062f\u0627\u0631 [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":9449,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ibtdi_aa_focus_keyword":"","_ibtdi_aa_secondary_keywords":"","_ibtdi_aa_audience":"","_ibtdi_aa_tone":"","_ibtdi_aa_summary":"","_ibtdi_aa_reviewer_name":"","_ibtdi_aa_reviewer_bio":"","_ibtdi_aa_reviewer_url":"","_ibtdi_aa_reviewed_date":"","_ibtdi_aa_service_id":"","_ibtdi_aa_related_ids":"","_ibtdi_aa_human_reviewed":"","_ibtdi_aa_disable":"","_ibtdi_aa_disable_links":"","_ibtdi_aa_sources":"","_ibtdi_aa_update_notes":"","footnotes":""},"categories":[491],"tags":[1027,2027,782,4807,13785],"class_list":["post-9432","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-491","tag-1027","tag-2027","tag-782","tag-4807","tag-13785"],"_links":{"self":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/9432","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/comments?post=9432"}],"version-history":[{"count":0,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/9432\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media\/9449"}],"wp:attachment":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media?parent=9432"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/categories?post=9432"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/tags?post=9432"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}