{"id":9386,"date":"2017-09-30T10:10:07","date_gmt":"2017-09-30T07:10:07","guid":{"rendered":"https:\/\/www.ibtdi.com\/?p=9386"},"modified":"2018-06-27T12:55:13","modified_gmt":"2018-06-27T09:55:13","slug":"10-%d9%86%d8%b5%d8%a7%d8%a6%d8%ad-%d8%b9%d9%85%d9%84%d9%8a%d8%a9-%d9%84%d9%83%d9%89-%d8%aa%d8%ad%d9%88%d9%91%d9%84-%d8%a7%d9%84%d9%85%d9%8f%d8%b3%d8%aa%d9%87%d8%af%d9%8e%d9%81%d9%8a%d9%86-%d8%a5%d9%84","status":"publish","type":"post","link":"https:\/\/www.ibtdi.com\/en\/10-%d9%86%d8%b5%d8%a7%d8%a6%d8%ad-%d8%b9%d9%85%d9%84%d9%8a%d8%a9-%d9%84%d9%83%d9%89-%d8%aa%d8%ad%d9%88%d9%91%d9%84-%d8%a7%d9%84%d9%85%d9%8f%d8%b3%d8%aa%d9%87%d8%af%d9%8e%d9%81%d9%8a%d9%86-%d8%a5%d9%84\/","title":{"rendered":"10 \u0646\u0635\u0627\u0626\u062d \u0639\u0645\u0644\u064a\u0629 \u0644\u0643\u0649 \u062a\u062d\u0648\u0651\u0644 \u0627\u0644\u0645\u064f\u0633\u062a\u0647\u062f\u064e\u0641\u064a\u0646 \u0625\u0644\u0649 \u0645\u0634\u062a\u0631\u064a\u0646"},"content":{"rendered":"<div dir=\"rtl\"><a href=\"https:\/\/wp.me\/p6Laog-2ro\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" title=\"https:\/\/wp.me\/p6Laog-2ro\" src=\"https:\/\/blog.hotmart.com\/wp-content\/uploads\/2017\/04\/BLOG-AR-leads.png\" alt=\"Image result for \u202b\u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u064a\u0646 \u0627\u0644\u0627 \u0645\u0634\u062a\u0631\u064a\u0646\u202c\u200e\" width=\"618\" height=\"386\"><\/a><\/div>\n<div dir=\"rtl\"><\/div>\n<div dir=\"rtl\"><\/div>\n<div dir=\"rtl\"><\/div>\n<div dir=\"rtl\" style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"><span lang=\"AR-EG\">\u0645\u0646 \u0623\u0647\u0645 \u0627\u0644\u0637\u0631\u0642 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0633\u062a\u062e\u062f\u0645\u0647\u0627 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0647\u064a \u0627\u0644\u0645\u0646\u0634\u0648\u0631\u0627\u062a \u0627\u0644\u0625\u062e\u0628\u0627\u0631\u064a\u0629 \u2013\u00a0<\/span><span dir=\"LTR\">Newsletters<\/span><span lang=\"AR-EG\">\u060c \u0648\u0627\u0644\u062a\u064a \u0628\u0637\u0628\u064a\u0639\u062a\u0647\u0627 \u062a\u062e\u0628\u0631 \u0639\u0646 \u0627\u0644\u0634\u0631\u0643\u0629\u060c \u0644\u0643\u0646\u0647\u0627 \u0623\u064a\u0636\u0627\u064b \u062a\u0648\u0636\u062d <\/span><\/span><\/div>\n<div dir=\"rtl\"><\/div>\n<div dir=\"rtl\" style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"><span lang=\"AR-EG\">\u0645\u0632\u0627\u064a\u0627 \u0648\u0641\u0648\u0627\u0626\u062f \u0648\u0639\u0631\u0648\u0636 \u0648\u0645\u0646\u062a\u062c\u0627\u062a \u062a\u0642\u062f\u0645\u0647\u0627 \u0627\u0644\u0634\u0631\u0643\u0629 \u0645\u0645\u0627 \u062c\u0639\u0644\u0646\u0627 \u0646\u0641\u0636\u0651\u0644 \u062a\u0633\u0645\u064a\u062a\u0647\u0627 \u0641\u064a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u0627\u0644\u062a\u0631\u0648\u064a\u062c \u0628\u0627\u0644\u0645\u0646\u0634\u0648\u0631\u0627\u062a \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629\u060c \u0648\u064a\u0645\u0643\u0646\u0643 \u0625\u0631\u0633\u0627\u0644 \u0647\u0630\u0647 \u0627\u0644\u0645\u0646\u0634\u0648\u0631\u0627\u062a <\/span><\/span><\/div>\n<div dir=\"rtl\"><\/div>\n<div dir=\"rtl\" style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"><span lang=\"AR-EG\">\u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0627\u0648 \u0627\u0644\u0625\u062e\u0628\u0627\u0631\u064a\u0629 \u0628\u0634\u0643\u0644 \u0645\u0641\u0635\u0644 \u0644\u0643\u0644 \u0639\u0645\u064a\u0644 \u0627\u0648 \u0645\u0634\u062a\u0631\u0649 \u0645\u0633\u062a\u0647\u062f\u0641 \u0639\u0644\u0649 \u062d\u062f\u0629\u060c \u0644\u0643\u0646 \u0647\u0630\u0647 \u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u0642\u062f \u062a\u0628\u062f\u0648 \u0623\u0643\u062b\u0631 \u0635\u0639\u0648\u0628\u0629 \u0648\u062a\u0633\u062a\u0647\u0644\u0643 \u0627\u0644\u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0648\u0642\u062a \u0648\u0642\u062f <\/span><\/span><\/div>\n<div dir=\"rtl\"><\/div>\n<div dir=\"rtl\" style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"><span lang=\"AR-EG\">\u062a\u0646\u0627\u0633\u0628\u0643 \u0641\u064a \u0623\u0648\u0642\u0627\u062a \u0648\u0638\u0631\u0648\u0641 \u0645\u0639\u064a\u0646\u0629\u060c \u0648\u0647\u0646\u0627\u0643 \u0637\u0631\u064a\u0642\u0629 \u0625\u0631\u0633\u0627\u0644 \u0647\u0630\u0647 <a href=\"https:\/\/www.ibtdi.com\/en\/how-do-you-measure-the-impact-of-promotional-campaigns-on-your-target-audience\/\">\u0627\u0644\u0646\u0634\u0631\u0627\u062a \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629<\/a> \u0628\u0639\u062f\u062f \u0623\u0643\u0628\u0631 (<\/span><span dir=\"LTR\">Bulk<\/span><span lang=\"AR-EG\">). \u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u0645\u0642\u0627\u0644\u0629 \u0633\u0648\u0641 \u0623\u0639\u0637\u064a\u0643 \u0628\u0639\u0636 \u0627\u0644\u0623\u0633\u0631\u0627\u0631 \u0627\u0644\u0647\u0627\u0645\u0629 <\/span><\/span><\/div>\n<div dir=\"rtl\"><\/div>\n<div dir=\"rtl\" style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"><span lang=\"AR-EG\">\u0644\u0643\u0649 \u062a\u0646\u062c\u062d \u0645\u0646\u0634\u0648\u0631\u0627\u062a\u0643 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0648 \u062a\u062c\u0639\u0644\u0647\u0627 \u0623\u062f\u0627\u0629 \u0642\u0648\u064a\u0629 <a href=\"https:\/\/wp.me\/p6Laog-2ro\" target=\"_blank\" rel=\"noopener\">\u0644\u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u064a\u0646 \u0648\u0627\u0644\u0645\u062d\u062a\u0645\u0644 \u0634\u0631\u0627\u0626\u0647\u0645 \u0644\u0644\u0645\u0646\u062a\u062c \u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u0629 \u0627\u0644\u062a\u064a \u062a\u0642\u062f\u0645\u0647\u0627 \u0625\u0644\u0649 \u0645\u0634\u062a\u0631\u064a\u064a\u0646 \u062d\u0642\u064a\u0642\u064a\u064a\u0646<\/a> \u0648\u0647\u0648 \u0645\u0627 <\/span><\/span><\/div>\n<div dir=\"rtl\"><\/div>\n<div dir=\"rtl\" style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"><span lang=\"AR-EG\">\u064a\u0639\u0631\u0641 \u0641\u064a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u0627\u0644\u0627\u0639\u0644\u0627\u0646 \u00a0\u0628\u0627\u0644\u00a0<\/span><span dir=\"LTR\">conversion<\/span><span lang=\"AR-EG\">:<\/span><\/span><\/div>\n<div dir=\"rtl\">.<\/div>\n<div dir=\"rtl\">\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-right counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.ibtdi.com\/en\/10-%d9%86%d8%b5%d8%a7%d8%a6%d8%ad-%d8%b9%d9%85%d9%84%d9%8a%d8%a9-%d9%84%d9%83%d9%89-%d8%aa%d8%ad%d9%88%d9%91%d9%84-%d8%a7%d9%84%d9%85%d9%8f%d8%b3%d8%aa%d9%87%d8%af%d9%8e%d9%81%d9%8a%d9%86-%d8%a5%d9%84\/#1-_%D9%85%D9%8A%D9%91%D8%B2_%D9%86%D9%81%D8%B3%D9%83_%D8%A8%D8%B9%D8%B1%D8%B6_%D9%82%D9%88%D9%89_%D8%A7%D9%88_%D9%85%D9%8A%D8%B2%D8%A9_%D8%AA%D9%86%D8%A7%D9%81%D8%B3%D9%8A%D8%A9\" >1-\u00a0\u00a0\u00a0\u00a0\u00a0\u0645\u064a\u0651\u0632 \u0646\u0641\u0633\u0643 \u0628\u0639\u0631\u0636 \u0642\u0648\u0649 \u0627\u0648 \u0645\u064a\u0632\u0629 \u062a\u0646\u0627\u0641\u0633\u064a\u0629\u00a0:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.ibtdi.com\/en\/10-%d9%86%d8%b5%d8%a7%d8%a6%d8%ad-%d8%b9%d9%85%d9%84%d9%8a%d8%a9-%d9%84%d9%83%d9%89-%d8%aa%d8%ad%d9%88%d9%91%d9%84-%d8%a7%d9%84%d9%85%d9%8f%d8%b3%d8%aa%d9%87%d8%af%d9%8e%d9%81%d9%8a%d9%86-%d8%a5%d9%84\/#2-_%D8%AD%D9%88%D9%91%D9%84_%D8%A7%D9%84%D8%AE%D8%B5%D8%A7%D8%A6%D8%B5_%D9%84%D9%85%D8%B2%D8%A7%D9%8A%D8%A7_%D9%8A%D9%81%D9%87%D9%85%D9%87%D8%A7_%D8%A7%D9%84%D9%85%D8%B4%D8%AA%D8%B1%D9%88%D9%86\" >2-\u00a0\u00a0\u00a0\u00a0\u00a0\u062d\u0648\u0651\u0644 \u0627\u0644\u062e\u0635\u0627\u0626\u0635 \u0644\u0645\u0632\u0627\u064a\u0627 \u064a\u0641\u0647\u0645\u0647\u0627 \u0627\u0644\u0645\u0634\u062a\u0631\u0648\u0646:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.ibtdi.com\/en\/10-%d9%86%d8%b5%d8%a7%d8%a6%d8%ad-%d8%b9%d9%85%d9%84%d9%8a%d8%a9-%d9%84%d9%83%d9%89-%d8%aa%d8%ad%d9%88%d9%91%d9%84-%d8%a7%d9%84%d9%85%d9%8f%d8%b3%d8%aa%d9%87%d8%af%d9%8e%d9%81%d9%8a%d9%86-%d8%a5%d9%84\/#3-_%D8%A7%D8%B8%D9%87%D8%B1_%D8%B2%D8%B1_%D8%A7%D9%84%D9%81%D8%B9%D9%84_Call-to-action_%D8%A8%D8%A3%D9%81%D8%B6%D9%84_%D8%B4%D9%83%D9%84\" >3-\u00a0\u00a0\u00a0\u00a0\u00a0\u0627\u0638\u0647\u0631 \u0632\u0631 \u0627\u0644\u0641\u0639\u0644 (Call-to-action)\u00a0\u0628\u0623\u0641\u0636\u0644 \u0634\u0643\u0644:\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.ibtdi.com\/en\/10-%d9%86%d8%b5%d8%a7%d8%a6%d8%ad-%d8%b9%d9%85%d9%84%d9%8a%d8%a9-%d9%84%d9%83%d9%89-%d8%aa%d8%ad%d9%88%d9%91%d9%84-%d8%a7%d9%84%d9%85%d9%8f%d8%b3%d8%aa%d9%87%d8%af%d9%8e%d9%81%d9%8a%d9%86-%d8%a5%d9%84\/#4-_%D9%82%D8%B3%D9%91%D9%85_%D8%A7%D9%84%D9%86%D8%B5_%D8%A7%D9%84%D8%B7%D9%88%D9%8A%D9%84_%D8%A5%D9%84%D9%89_%D9%86%D8%B5%D9%88%D8%B5_%D8%A3%D9%82%D8%B5%D8%B1_%D9%88%D8%A3%D9%88%D8%B6%D8%AD\" >4-\u00a0\u00a0\u00a0\u00a0\u00a0\u0642\u0633\u0651\u0645 \u0627\u0644\u0646\u0635 \u0627\u0644\u0637\u0648\u064a\u0644 \u0625\u0644\u0649 \u0646\u0635\u0648\u0635 \u0623\u0642\u0635\u0631 \u0648\u0623\u0648\u0636\u062d:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.ibtdi.com\/en\/10-%d9%86%d8%b5%d8%a7%d8%a6%d8%ad-%d8%b9%d9%85%d9%84%d9%8a%d8%a9-%d9%84%d9%83%d9%89-%d8%aa%d8%ad%d9%88%d9%91%d9%84-%d8%a7%d9%84%d9%85%d9%8f%d8%b3%d8%aa%d9%87%d8%af%d9%8e%d9%81%d9%8a%d9%86-%d8%a5%d9%84\/#5-_%D8%A7%D8%AC%D8%B9%D9%84_%D8%A7%D9%84%D9%86%D9%8A%D9%88%D8%B2%D9%84%D9%8A%D8%AA%D8%B1_%D9%85%D8%AA%D9%88%D8%AC%D9%91%D9%87_%D9%84%D9%84%D8%B9%D9%85%D9%8A%D9%84_customer-centered\" >5-\u00a0\u00a0\u00a0\u00a0\u00a0\u0627\u062c\u0639\u0644 \u0627\u0644\u0646\u064a\u0648\u0632\u0644\u064a\u062a\u0631 \u0645\u062a\u0648\u062c\u0651\u0647 \u0644\u0644\u0639\u0645\u064a\u0644\u00a0customer-centered:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.ibtdi.com\/en\/10-%d9%86%d8%b5%d8%a7%d8%a6%d8%ad-%d8%b9%d9%85%d9%84%d9%8a%d8%a9-%d9%84%d9%83%d9%89-%d8%aa%d8%ad%d9%88%d9%91%d9%84-%d8%a7%d9%84%d9%85%d9%8f%d8%b3%d8%aa%d9%87%d8%af%d9%8e%d9%81%d9%8a%d9%86-%d8%a5%d9%84\/2\/#6-_%D9%88%D8%AC%D9%91%D9%87_%D8%B1%D8%B3%D8%A7%D9%84%D8%AA%D9%83_%D8%A7%D9%84%D8%AA%D8%B1%D9%88%D9%8A%D8%AC%D9%8A%D8%A9_%D8%A8%D8%B4%D9%83%D9%84_%D8%B4%D8%AE%D8%B5%D9%89\" >6-\u00a0\u00a0\u00a0\u00a0\u00a0\u0648\u062c\u0651\u0647 \u0631\u0633\u0627\u0644\u062a\u0643 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0628\u0634\u0643\u0644 \u0634\u062e\u0635\u0649:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.ibtdi.com\/en\/10-%d9%86%d8%b5%d8%a7%d8%a6%d8%ad-%d8%b9%d9%85%d9%84%d9%8a%d8%a9-%d9%84%d9%83%d9%89-%d8%aa%d8%ad%d9%88%d9%91%d9%84-%d8%a7%d9%84%d9%85%d9%8f%d8%b3%d8%aa%d9%87%d8%af%d9%8e%d9%81%d9%8a%d9%86-%d8%a5%d9%84\/2\/#7-_%D8%A7%D8%B3%D8%AA%D8%AE%D8%AF%D9%85_%D8%A7%D9%84%D8%A3%D8%B1%D9%82%D8%A7%D9%85_%D9%88%D8%A7%D9%84%D8%A7%D8%AD%D8%B5%D8%A7%D8%A6%D9%8A%D8%A7%D8%AA\" >7-\u00a0\u00a0\u00a0\u00a0\u00a0\u0627\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0623\u0631\u0642\u0627\u0645 \u0648\u0627\u0644\u0627\u062d\u0635\u0627\u0626\u064a\u0627\u062a\u00a0:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.ibtdi.com\/en\/10-%d9%86%d8%b5%d8%a7%d8%a6%d8%ad-%d8%b9%d9%85%d9%84%d9%8a%d8%a9-%d9%84%d9%83%d9%89-%d8%aa%d8%ad%d9%88%d9%91%d9%84-%d8%a7%d9%84%d9%85%d9%8f%d8%b3%d8%aa%d9%87%d8%af%d9%8e%d9%81%d9%8a%d9%86-%d8%a5%d9%84\/2\/#8-_%D8%A7%D8%AE%D8%AA%D8%A7%D8%B1_%D8%A7%D9%84%D8%B9%D9%86%D8%A7%D9%88%D9%8A%D9%86_Subject_lines_%D8%A8%D8%AF%D9%82%D8%A9\" >8-\u00a0\u00a0\u00a0\u00a0\u00a0\u0627\u062e\u062a\u0627\u0631 \u0627\u0644\u0639\u0646\u0627\u0648\u064a\u0646 (Subject lines) \u0628\u062f\u0642\u0629\u00a0:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.ibtdi.com\/en\/10-%d9%86%d8%b5%d8%a7%d8%a6%d8%ad-%d8%b9%d9%85%d9%84%d9%8a%d8%a9-%d9%84%d9%83%d9%89-%d8%aa%d8%ad%d9%88%d9%91%d9%84-%d8%a7%d9%84%d9%85%d9%8f%d8%b3%d8%aa%d9%87%d8%af%d9%8e%d9%81%d9%8a%d9%86-%d8%a5%d9%84\/2\/#9-_%D9%82%D9%85_%D8%A8%D8%AD%D9%84_%D9%85%D8%B4%D8%A7%D9%83%D9%84_%D8%A7%D9%84%D8%AF%D8%AE%D9%88%D9%84_%D9%81%D9%8A_%D8%A7%D9%84%D8%B3%D8%A8%D8%A7%D9%85_%D9%88%D8%B9%D8%AF%D9%85_%D8%B8%D9%87%D9%88%D8%B1_%D8%A7%D9%84%D8%B5%D9%88%D8%B1\" >9-\u00a0\u00a0\u00a0\u00a0\u00a0\u0642\u0645 \u0628\u062d\u0644 \u0645\u0634\u0627\u0643\u0644 \u0627\u0644\u062f\u062e\u0648\u0644 \u0641\u064a \u0627\u0644\u0633\u0628\u0627\u0645 \u0648\u0639\u062f\u0645 \u0638\u0647\u0648\u0631 \u0627\u0644\u0635\u0648\u0631:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.ibtdi.com\/en\/10-%d9%86%d8%b5%d8%a7%d8%a6%d8%ad-%d8%b9%d9%85%d9%84%d9%8a%d8%a9-%d9%84%d9%83%d9%89-%d8%aa%d8%ad%d9%88%d9%91%d9%84-%d8%a7%d9%84%d9%85%d9%8f%d8%b3%d8%aa%d9%87%d8%af%d9%8e%d9%81%d9%8a%d9%86-%d8%a5%d9%84\/2\/#10-_%D8%A7%D8%AE%D8%AA%D8%A8%D8%B1_%D8%A8%D8%A7%D8%B3%D8%AA%D9%85%D8%B1%D8%A7%D8%B1_AB_test\" >10-\u00a0\u0627\u062e\u062a\u0628\u0631 \u0628\u0627\u0633\u062a\u0645\u0631\u0627\u0631 (A\/B test):<\/a><\/li><\/ul><\/nav><\/div>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"1-_%D9%85%D9%8A%D9%91%D8%B2_%D9%86%D9%81%D8%B3%D9%83_%D8%A8%D8%B9%D8%B1%D8%B6_%D9%82%D9%88%D9%89_%D8%A7%D9%88_%D9%85%D9%8A%D8%B2%D8%A9_%D8%AA%D9%86%D8%A7%D9%81%D8%B3%D9%8A%D8%A9\"><\/span><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\">1-\u00a0\u00a0\u00a0\u00a0\u00a0<strong>\u0645\u064a\u0651\u0632 \u0646\u0641\u0633\u0643 \u0628\u0639\u0631\u0636 \u0642\u0648\u0649 \u0627\u0648 \u0645\u064a\u0632\u0629 \u062a\u0646\u0627\u0641\u0633\u064a\u0629<\/strong>\u00a0:<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> \u0639\u0646\u062f\u0645\u0627 \u062a\u0631\u0633\u0644 \u0646\u064a\u0648\u0632\u0644\u064a\u062a\u0631 \u0644\u0623\u062d\u062f\u0647\u0645 \u0644\u0627 \u062a\u062a\u0648\u0642\u0639 \u0623\u0646\u0643 \u0623\u0646\u062a \u0627\u0644\u0648\u062d\u064a\u062f \u0641\u064a \u0627\u0644\u0639\u0627\u0644\u0645 \u0627\u0644\u0630\u0649 \u062a\u0631\u0633\u0644 \u0647\u0630\u0647 \u0627\u0644\u0646\u0648\u0639\u064a\u0629 \u0645\u0646 \u0627\u0644\u062e\u0637\u0627\u0628\u0627\u062a \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629\u060c \u0647\u0646\u0627\u0643 \u0627\u0644\u0639\u062f\u064a\u062f \u0623\u064a\u0636\u0627\u064b\u060c \u0644\u0630\u0644\u0643 \u0625\u0630\u0627 \u0644\u0645 \u062a\u0644\u0641\u062a <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0646\u0638\u0631 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 \u0641\u064a \u062b\u0648\u0627\u0646\u0649 \u0642\u0644\u064a\u0644\u0629 \u0641\u0644\u0646 \u064a\u0639\u0637\u064a\u0643 \u0625\u0647\u062a\u0645\u0627\u0645 \u063a\u0627\u0644\u0628\u0627\u064b. \u0631\u0623\u064a\u0649 \u0627\u0646\u0647 \u0644\u0643\u0649 \u064a\u0646\u062c\u062d \u0627\u0644\u0646\u064a\u0648\u0632\u0644\u064a\u062a\u0631 \u064a\u062c\u0628 \u0623\u0646 \u064a\u062d\u062a\u0648\u0649 \u0639\u0644\u0649 \u0634\u064a\u0621 \u0641\u0631\u064a\u062f \u0648\u0645\u0645\u064a\u0632. \u0627\u0644\u0639\u0631\u0648\u0636 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0627\u0644\u0642\u0648\u064a\u0629 \u0645\u062b\u0644\u0627\u064b \u063a\u0627\u0644\u0628\u0627\u064b \u0645\u0627 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\u0644\u0645\u0627\u0630\u0627 \u0646\u062e\u0633\u0631 \u0647\u0630\u0627 \u0627\u0644\u0639\u0631\u0636 \u0627\u0644\u0643\u0628\u064a\u0631! \u0647\u0630\u0647 \u0647\u064a \u0637\u0628\u064a\u0639\u0629 \u0639\u0645\u0644 \u0627\u0644\u0639\u0642\u0644 \u0627\u0644\u0628\u0634\u0631\u0649\u060c \u064a\u062d\u0628 \u0623\u0646 \u064a\u0641\u0648\u0632 \u062f\u0627\u0626\u0645\u0627\u064b\u060c <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0648\u064a\u062d\u0628 \u0643\u0630\u0644\u0643 \u0623\u0644\u0627 \u064a\u062e\u0633\u0631\u060c \u0644\u0630\u0644\u0643 \u0627\u0644\u0639\u0631\u0648\u0636 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u0631\u0633\u0644\u0629 \u0628\u0639\u0646\u0627\u064a\u0629 \u0648\u0644\u0627 \u062a\u0642\u0644\u0644 \u0645\u0646 \u0642\u064a\u0645\u062a\u0643 \u0627\u0648 \u0642\u064a\u0645\u0629 \u0627\u0644\u0628\u0631\u0627\u0646\u062f \u0641\u064a \u0639\u0642\u0648\u0644 \u0627\u0644\u0641\u0626\u0629 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u0629 \u062a\u0643\u0648\u0646 \u0645\u0646 \u0623\u0647\u0645 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u062a\u064a <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0646\u0633\u062a\u062e\u062f\u0645\u0647\u0627 \u0645\u0646 \u0623\u062c\u0644 \u0627\u0644\u0641\u0639\u0644 \u2013\u00a0call to action tool\u00a0\u00a0&#8211; \u0648\u0644\u0643\u0646 \u0625\u0630\u0627 \u0644\u0645 \u062a\u0645\u062a\u0644\u0643 \u0639\u0631\u0636 \u062a\u0631\u0648\u064a\u062c\u064a \u0623\u0648 \u0647\u0630\u0647 \u0644\u064a\u0633\u062a \u0646\u0642\u0637 \u0627\u0644\u062a\u0645\u064a\u0632 \u0644\u062f\u064a\u0643 \u0641\u0644\u0627 \u062a\u0642\u0644\u0642 \u0641\u0627\u0644\u0642\u0627\u062f\u0645 \u0633\u0648\u0641 \u064a\u062d\u0645\u0644 <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0627\u0644\u0643\u062b\u064a\u0631\u0645\u0646 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646\u0643 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647\u0627 \u0645\u0646 \u0627\u062c\u0644 \u0627\u064a\u0645\u064a\u0644 \u062a\u0631\u0648\u064a\u062c\u0649 \u0642\u0648\u0649.<\/span><\/p>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"2-_%D8%AD%D9%88%D9%91%D9%84_%D8%A7%D9%84%D8%AE%D8%B5%D8%A7%D8%A6%D8%B5_%D9%84%D9%85%D8%B2%D8%A7%D9%8A%D8%A7_%D9%8A%D9%81%D9%87%D9%85%D9%87%D8%A7_%D8%A7%D9%84%D9%85%D8%B4%D8%AA%D8%B1%D9%88%D9%86\"><\/span><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\"><span style=\"font-size: 28px;\">2-\u00a0\u00a0\u00a0\u00a0\u00a0<strong>\u062d\u0648\u0651\u0644 \u0627\u0644\u062e\u0635\u0627\u0626\u0635 \u0644\u0645\u0632\u0627\u064a\u0627 \u064a\u0641\u0647\u0645\u0647\u0627 \u0627\u0644\u0645\u0634\u062a\u0631\u0648\u0646<\/strong>:<\/span> <\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u00a0\u0648\u0647\u0630\u0647 \u0648\u0627\u062d\u062f\u0629 \u0645\u0646 <a href=\"https:\/\/www.ibtdi.com\/en\/5-ways-to-sell-smarter-not-harder\/\">\u0623\u0633\u0631\u0627\u0631 \u0627\u0644\u0628\u064a\u0639 \u0648\u0627\u0644\u062a\u0633\u0648\u064a\u0642<\/a>\u060c \u0623\u063a\u0644\u0628 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0648\u0623\u063a\u0644\u0628 \u0627\u0644\u0645\u062a\u062e\u0635\u0635\u064a\u0646 \u0628\u0633\u0628\u0628 \u0623\u0646\u0647\u0645 \u0641\u064a \u0642\u0644\u0628 \u0627\u0644\u0635\u0646\u0627\u0639\u0629 \u0627\u0644\u062a\u064a \u064a\u0631\u0648\u062c\u0648\u0646 \u0644\u0647\u0627 \u0641\u0647\u0645 \u0623\u0635\u0628\u062d\u0648\u0627 \u064a\u0631\u0648\u0646<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> \u0627\u0644\u062e\u0635\u0627\u0626\u0635 \u0639\u0644\u0649 \u0627\u0646\u0647\u0627 \u0645\u0632\u0627\u064a\u0627 \u0644\u0627 \u064a\u0641\u0631\u0642\u0651\u0648\u0646 \u0628\u064a\u0646\u0647\u0645 \u0644\u0644\u0645\u0634\u062a\u0631\u064a\u0646\u060c \u0647\u0646\u0627\u0643 \u0628\u0627\u0626\u0639 \u064a\u0642\u0633\u0645 \u0644\u0643 \u0627\u0646 \u0647\u0630\u0627 \u0627\u0644\u0642\u0645\u064a\u0635 \u0642\u0637\u0646 100% \u0648\u0647\u0630\u0627 \u064a\u062c\u0639\u0644\u0647 \u064a\u0633\u062a\u062d\u0642 \u0633\u0639\u0631\u0647 \u0627\u0644\u0639\u0627\u0644\u0649\u060c \u0644\u0643\u0646\u0643 \u0643\u0645\u0634\u062a\u0631\u0649 <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0631\u0628\u0645\u0627 \u0644\u0627 \u062a\u0639\u0631\u0641 \u0627\u0644\u0641\u0627\u0631\u0642 \u0628\u064a\u0646 \u0627\u0644\u0642\u0645\u064a\u0635 \u0627\u0644\u0642\u0637\u0646 100% \u0648 \u0627\u0644\u0642\u0645\u064a\u0635 \u0627\u0644\u063a\u064a\u0631 \u0642\u0637\u0646 \u0644\u0643\u0646 \u0639\u0646\u062f\u0645\u0627 \u064a\u062e\u0628\u0631\u0643 \u0628\u0623\u0646 \u0647\u0630\u0627 \u0627\u0644\u0642\u0645\u064a\u0635 \u0627\u0644\u0642\u0637\u0646\u0649 \u0627\u0644100% \u0633\u0648\u0641 \u064a\u0643\u0648\u0646 \u0645\u0631\u064a\u062d \u0628\u0634\u0643\u0644 <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0623\u0643\u0628\u0631 \u0648 \u0633\u0648\u0641 \u064a\u062e\u0641\u0641 \u062f\u0631\u062c\u0629 \u0627\u0644\u062d\u0631\u0627\u0631\u0629 \u0627\u0644\u0645\u0631\u062a\u0641\u0639\u0629 \u0639\u0644\u064a\u0643 \u0641\u0647\u0646\u0627 \u062a\u0628\u062f\u0623 \u0627\u0644\u062e\u0627\u0635\u064a\u0629 \u062a\u062a\u062d\u0648\u0644 \u0625\u0644\u0649 \u0645\u064a\u0632\u0629\u060c \u0648\u0647\u0630\u0627 \u0645\u0627 \u064a\u062c\u0628 \u0623\u0646 \u062a\u0641\u0639\u0644\u0647 \u0623\u064a\u0636\u0627\u064b \u0627\u0644\u062c\u0648\u0627\u0628\u0627\u062a \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629\u060c \u064a\u062c\u0628 \u0623\u0646 \u062a\u062a\u062d\u0648\u0644 <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0641\u064a\u0647\u0627 \u062e\u0635\u0627\u0626\u0635 \u0627\u0644\u0645\u0646\u062a\u062c \u0625\u0644\u0649 \u0645\u0632\u0627\u064a\u0627 \u062a\u0644\u0641\u062a \u0646\u0638\u0631 \u0627\u0644\u0634\u0631\u064a\u062d\u0629 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u0629. <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0648\u0643\u062a\u062f\u0631\u064a\u0628 \u0639\u0645\u0644\u0649 \u0639\u0644\u0649 \u0630\u0644\u0643\u060c \u0623\u0631\u064a\u062f\u0643 \u0623\u0646 \u062a\u0633\u0631\u062f \u0643\u0644 \u0627\u0644\u062e\u0635\u0627\u0626\u0635 \u0627\u0644\u0641\u0646\u064a\u0629 \u0627\u0644\u0645\u0648\u062c\u0648\u062f\u0629 \u0641\u064a \u0645\u0646\u062a\u062c\u0643\u060c \u062b\u0645 \u062a\u0643\u062a\u0628 \u0628\u062c\u0627\u0646\u0628 \u0643\u0644 \u062e\u0627\u0635\u064a\u0629 \u0645\u0627\u0647\u0649 \u0627\u0644\u0641\u0627\u0626\u062f\u0629 \u0627\u0644\u062a\u064a \u062a\u0639\u0648\u062f \u0639\u0644\u0649 \u0627\u0644\u0645\u0634\u062a\u0631\u064a\u0646 <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0648\u062a\u062d\u0633\u0646 \u062d\u064a\u0627\u062a\u0647\u0645 \u0645\u0646 \u0648\u0631\u0627\u0621 \u0647\u0630\u0647 \u0627\u0644\u062e\u0627\u0635\u064a\u0629\u060c \u0627\u0633\u062a\u062e\u062f\u0645 \u0643\u0644\u0645\u062a\u064a\u0646 \u0644\u062a\u062d\u0642\u0642 \u0630\u0644\u0643: \u0647\u0630\u0627 \u064a\u0639\u0646\u0649 (that means)\u060c \u0647\u0630\u0627 \u0627\u0644\u0644\u0628\u0646 \u0627\u0648\u0631\u062c\u0627\u0646\u064a\u0643 : \u0648\u0647\u0630\u0627 \u064a\u0639\u0646\u0649 .. \u0627\u0646\u0647 \u0633\u064a\u062d\u0627\u0641\u0638 \u0639\u0644\u0649 <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0635\u062d\u0629 \u0627\u0644\u0645\u0634\u062a\u0631\u064a\u0646. \u0647\u0630\u0647 \u0633\u0627\u0639\u0629 \u0645\u0635\u0646\u0648\u0639\u0629 \u0645\u0646 \u0627\u0644\u0633\u064a\u0644\u0643\u0648\u0646 : \u0648\u0647\u0630\u0627 \u064a\u0639\u0646\u0649.. \u0627\u0646 \u0627\u0644\u0645\u0634\u062a\u0631\u0649 \u064a\u0633\u062a\u0637\u064a\u0639 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647\u0627 \u062a\u062d\u062a \u0627\u0644\u0645\u0627\u0621 \u0628\u062f\u0648\u0646 \u0636\u0631\u0631.. \u0648\u0647\u0643\u0630\u0627\u060c \u0648\u0639\u0646\u062f\u0645\u0627 \u064a\u0623\u062a\u064a \u0645\u0648\u0639\u062f <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0627\u0644\u0646\u064a\u0648\u0632\u0644\u064a\u062a\u0631 \u0639\u0644\u064a\u0643 \u0628\u062a\u0648\u0636\u064a\u062d \u0627\u0644\u062e\u0627\u0635\u064a\u0629 \u0639\u0644\u0649 \u0634\u0643\u0644 \u0645\u0632\u0627\u064a\u0627 \u064a\u0633\u062a\u0641\u064a\u062f \u0645\u0646\u0647\u0627 \u0627\u0644\u0645\u0634\u062a\u0631\u0649\u060c \u0648\u064a\u0633\u062a\u0645\u062a\u0639 \u0628\u0647\u0627.<\/span><\/p>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"3-_%D8%A7%D8%B8%D9%87%D8%B1_%D8%B2%D8%B1_%D8%A7%D9%84%D9%81%D8%B9%D9%84_Call-to-action_%D8%A8%D8%A3%D9%81%D8%B6%D9%84_%D8%B4%D9%83%D9%84\"><\/span><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\">3-\u00a0\u00a0\u00a0\u00a0\u00a0<strong>\u0627\u0638\u0647\u0631 \u0632\u0631 \u0627\u0644\u0641\u0639\u0644 (Call-to-action)\u00a0\u0628\u0623\u0641\u0636\u0644 \u0634\u0643\u0644<\/strong>:\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0647\u0644 \u0633\u0645\u0639\u062a \u0645\u0646 \u0642\u0628\u0644 \u0639\u0646 \u062a\u0623\u062b\u064a\u0631 \u0641\u0648\u0646 \u0631\u0648\u0633\u062a\u0648\u0631\u0641 \u2013Von Restorff effect\u00a0\u0623\u0648 \u0645\u0627 \u064a\u0639\u0631\u0641 \u0623\u064a\u0636\u0627\u064b \u0628\u062a\u0623\u062b\u064a\u0631 \u0627\u0644\u0639\u0632\u0644 (Isolation effect)\u061f \u0647\u0630\u0647 \u0646\u0638\u0631\u064a\u0629 \u062a\u0645 <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u062a\u0633\u0645\u064a\u062a\u0647\u0627 \u0639\u0644\u0649 \u0625\u0633\u0645 \u0639\u0627\u0644\u0645\u0629 \u0645\u0646 \u0639\u0644\u0645\u0627\u0621 \u0627\u0644\u0646\u0641\u0633 \u0627\u0644\u062a\u064a \u0627\u062b\u0628\u062a\u062a\u0647\u0627 \u0648\u062a\u0642\u0648\u0644 \u0627\u0644\u0646\u0638\u0631\u064a\u0629 \u0628\u0628\u0633\u0627\u0637\u0629 \u0634\u062f\u064a\u062f\u0629 \u0623\u0646 \u0639\u0644\u064a\u0643 \u0627\u0646 \u0644\u0643\u0649 \u062a\u062c\u0630\u0628 \u0627\u0644\u0627\u0646\u062a\u0628\u0627\u0647 \u0644\u0634\u0626 \u0645\u0639\u064a\u0646 \u0623\u0646 \u062a\u0636\u0639\u0647 \u0648\u0633\u0637 \u0645\u062c\u0645\u0648\u0639\u0629 <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0645\u0646 \u0627\u0644\u0623\u0634\u0643\u0627\u0644 \u0648\u0627\u0644\u0623\u0644\u0648\u0627\u0646 \u0627\u0644\u0645\u062a\u062c\u0627\u0646\u0633\u0629 \u0648\u0639\u0646\u062f\u0645\u0627 \u064a\u0631\u0649 \u0627\u0644\u0646\u0627\u0633 \u0634\u064a\u0621 \u0645\u0645\u064a\u0632 \u0648\u0633\u0637 \u0647\u0630\u0647 \u0627\u0644\u0645\u062c\u0645\u0648\u0639\u0629 \u0627\u0644\u0645\u062a\u062c\u0627\u0646\u0633\u0629 \u0633\u0648\u0641 \u064a\u0646\u062a\u0628\u0647\u0648\u0646 \u0625\u0644\u064a\u0647. \u0647\u0630\u0627 \u0645\u0627 \u0627\u0633\u062a\u062e\u062f\u0645\u0647 \u0644\u0643\u0649 \u0623\u0644\u0641\u062a \u0627\u0644\u0646\u0638\u0631 \u0644\u0632\u0631 <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0645\u0639\u064a\u0646 \u0627\u0648 \u0645\u0631\u0628\u0639 \u0645\u0639\u064a\u0646 \u0648\u0633\u0637\u060c \u0623\u0642\u0648\u0645 \u0628\u062a\u063a\u064a\u064a\u0631 \u0644\u0648\u0646\u0647 \u0644\u0643\u0649 \u064a\u062d\u062f\u062b \u0623\u0634\u062f\u0651 \u062a\u0628\u0627\u064a\u0646 \u2013\u00a0contrast\u00a0\u00a0\u0628\u064a\u0646 \u0647\u0630\u0627 \u0627\u0644\u0632\u0631 \u0648\u0627\u0644\u0630\u0649 \u062d\u0648\u0644\u0647\u060c \u0641\u0644\u0646\u0641\u062a\u0631\u0636 \u0627\u0644\u0622\u0646 \u0627\u0646 \u0627\u0644theme\u00a0\u00a0\u0627\u0644\u062e\u0627\u0635 <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0628\u0627\u0644\u0646\u064a\u0648\u0632\u0644\u064a\u062a\u0631 \u0644\u062f\u064a\u0643 \u0647\u0648 \u0623\u062d\u0645\u0631\u060c \u0648\u062a\u0631\u064a\u062f \u0623\u0646 \u062a\u0644\u0641\u062a \u0646\u0638\u0631 \u0627\u0644\u0645\u0634\u0627\u0647\u062f \u0644\u0632\u0631 \u0641\u064a\u0647\u00a0<a href=\"https:\/\/www.ibtdi.com\/en\/The+importance+of+the+Call+to+Action+in+e-marketing\/\">call to action<\/a>\u060c \u0645\u062b\u0644 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0641\u064a\u0647 \u062e\u0635\u0645 \u062e\u0627\u0635 \u0644\u0641\u062a\u0631\u0629 \u0645\u062d\u062f\u0648\u062f\u0629\u060c \u0623\u0648 \u062a\u0631\u064a\u062f\u0647 \u0627\u0646 \u064a\u0632\u0648\u0631 <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0627\u0644\u0648\u064a\u0628 \u0633\u0627\u064a\u062a \u0627\u0644\u062e\u0627\u0635 \u0628\u0643\u060c \u062d\u064a\u0646\u0647\u0627 \u0648\u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0646\u0638\u0631\u064a\u0629 \u0641\u0648\u0646 \u0631\u0633\u062a\u0648\u0631\u0641 \u0627\u0644\u0634\u0647\u064a\u0631\u0629 \u064a\u062c\u0628 \u0639\u0644\u064a\u0643 \u0623\u0646 \u062a\u0636\u0639 \u0647\u0630\u0627 \u0627\u0644\u0632\u0631 \u0628\u0644\u0648\u0646 \u0645\u062e\u062a\u0644\u0641 \u0643\u0644\u064a\u0627\u064b (\u0648\u0627\u0646 \u0643\u0627\u0646 \u0645\u062a\u0646\u0627\u0633\u0642 \u0648\u0645\u0644\u0627\u0626\u0645 <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0648\u062a\u0633\u062a\u0637\u064a\u0639 \u0627\u0633\u062a\u0634\u0627\u0631\u0629 \u0627\u0644\u062f\u064a\u0632\u0627\u064a\u0646\u0631 \u0627\u0644\u0641\u0646\u064a \u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u0646\u0642\u0637\u0629) \u0648 \u0644\u0643\u0646 \u0627\u0630\u0627 \u0643\u0627\u0646 \u0627\u0644\u0627\u062e\u062a\u064a\u0627\u0631 \u0644\u0649 \u0641\u0633\u0648\u0641 \u0627\u062e\u062a\u0627\u0631 \u0627\u0644\u0644\u0648\u0646 \u0627\u0644\u0623\u062e\u0636\u0631 \u0627\u0644\u0645\u0645\u064a\u0632 \u0644\u0643\u0649 \u0623\u0635\u0631\u062e \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0645\u0634\u0627\u0647\u062f.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> \u0627\u0646\u062a\u0628\u0647 \u0647\u0646\u0627 \u0634\u064a\u0621 \u0645\u0645\u064a\u0632!<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0644\u0627 \u0623\u0631\u064a\u062f\u0643 \u0623\u0646 \u062a\u0633\u062a\u062e\u062f\u0645 \u0646\u0638\u0631\u064a\u0629 \u0641\u0648\u0646 \u0631\u0633\u062a\u0648\u0631\u0641 \u0641\u0642\u0637 \u0628\u062a\u0637\u0628\u064a\u0642 \u0646\u0638\u0631\u064a\u0629 \u0627\u0644\u0623\u0644\u0648\u0627\u0646 \u0627\u0644\u0645\u062a\u0628\u0627\u064a\u0646\u0629\u060c \u0644\u0643\u0646 \u0623\u064a\u0636\u0627\u064b \u0627\u0644\u062e\u0637\u0648\u0637 \u0648\u0627\u0644\u0623\u062d\u062c\u0627\u0645\u060c \u0641\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u062d\u062c\u0645 \u0627\u0643\u0628\u0631 \u0644\u0632\u0631<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> \u0627\u0644call to action\u00a0\u0645\u0646 \u062d\u062c\u0645 \u0627\u0644\u0643\u0644\u0627\u0645 \u0648 \u0627\u0644\u0627\u064a\u0643\u0648\u0646\u0627\u062a \u0627\u0644\u062a\u064a \u062d\u0648\u0644\u0647 \u0633\u0648\u0641 \u062a\u0639\u0637\u0649 \u0627\u0644\u062a\u0623\u062b\u064a\u0631\u060c \u0648\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u062e\u0637 \u0645\u0645\u064a\u0632 \u0633\u0648\u0641 \u064a\u0644\u0641\u062a \u0627\u0644\u0627\u0646\u062a\u0628\u0627\u0647 \u0627\u064a\u0636\u0627\u064b\u060c \u0648 \u0628\u0630\u0644\u0643 \u0627\u0635\u0628\u062d \u0644\u0643 \u0642\u062f\u0631\u0629 <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0627\u0639\u0644\u0649 \u0641\u064a \u0627\u0644\u0646\u064a\u0648\u0632\u0644\u064a\u062a\u0631 \u0644\u0644\u0641\u062a \u0646\u0638\u0631 \u0627\u0644\u0645\u0634\u0627\u0647\u062f\u064a\u0646 \u0641\u064a \u0648\u0642\u062a \u0627\u0642\u0644 \u0648 \u0628\u0627\u062d\u062a\u0645\u0627\u0644\u064a\u0629 \u0646\u062c\u0627\u062d \u0648\u062a\u0623\u062b\u064a\u0631 \u0623\u0639\u0644\u0649.<\/span><\/p>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"4-_%D9%82%D8%B3%D9%91%D9%85_%D8%A7%D9%84%D9%86%D8%B5_%D8%A7%D9%84%D8%B7%D9%88%D9%8A%D9%84_%D8%A5%D9%84%D9%89_%D9%86%D8%B5%D9%88%D8%B5_%D8%A3%D9%82%D8%B5%D8%B1_%D9%88%D8%A3%D9%88%D8%B6%D8%AD\"><\/span><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\">4-\u00a0\u00a0\u00a0\u00a0\u00a0<strong>\u0642\u0633\u0651\u0645 \u0627\u0644\u0646\u0635 \u0627\u0644\u0637\u0648\u064a\u0644 \u0625\u0644\u0649 \u0646\u0635\u0648\u0635 \u0623\u0642\u0635\u0631 \u0648\u0623\u0648\u0636\u062d<\/strong>:<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> \u0645\u0646 \u0627\u0644\u0623\u0634\u064a\u0627\u0621 \u0627\u0644\u0645\u0624\u0643\u062f\u0629 \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0649 \u0627\u0646 \u0627\u0644\u0646\u0627\u0633 \u0644\u0627 \u064a\u062d\u0628\u0648\u0646 \u0642\u0631\u0627\u0621\u0629 \u0627\u0644\u0623\u0634\u064a\u0627\u0621 \u0627\u0644\u0637\u0648\u064a\u0644\u0629 \u0627\u0644\u0627 \u0627\u0630\u0627 \u0643\u0627\u0646\u062a \u0645\u0641\u064a\u062f\u0629 \u0627\u0648 \u062a\u0647\u0645\u0647\u0645 \u0628\u0634\u0643\u0644 \u0645\u0628\u0627\u0634\u0631 \u0623\u0648 \u0641\u064a\u0647\u0627 \u0634\u064a\u0621 \u062c\u0645\u0627\u0644\u0649 \u0627\u0648 \u0641\u0646\u0649 \u064a\u0631\u064a\u062f\u0648\u0646 <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0627\u0644\u0627\u0633\u062a\u0645\u062a\u0627\u0639 \u0628\u0647\u060c \u0644\u0643\u0646 \u0641\u064a \u0627\u0644\u0646\u064a\u0648\u0632\u0644\u064a\u062a\u0631 \u0627\u0644\u0630\u0649 \u062a\u0631\u0633\u0644\u0647 \u0644\u0646 \u064a\u0643\u0648\u0646 \u0647\u0646\u0627\u0643 \u0634\u064a\u0621 \u062c\u0645\u0627\u0644\u0649 \u0648\u0644\u0646 \u062a\u0643\u0648\u0646 \u0647\u0646\u0627\u0643 \u0642\u0635\u0629 \u0645\u0634\u0648\u0642\u0629 \u0645\u062b\u0644 \u0627\u0644\u0642\u0635\u0635 \u0648\u0627\u0644\u0631\u0648\u0627\u064a\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u062d\u0628\u0647\u0627 \u0627\u0644\u0646\u0627\u0633\u060c \u0644\u0630\u0644\u0643 <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0644\u064a\u0633 \u0645\u0646 \u0645\u0635\u0644\u062d\u062a\u0643 \u0627\u0646 \u062a\u0643\u062a\u0628 \u0643\u062b\u064a\u0631\u0627\u064b \u0641\u064a \u0627\u0644\u0646\u064a\u0648\u0632\u0644\u064a\u062a\u0631\u060c \u062d\u0627\u0648\u0644 \u0627\u0646 \u062a\u062e\u062a\u0635\u0631\u060c \u0648\u0628\u0641\u0631\u0636 \u0627\u0646\u0643 \u0645\u062d\u062a\u0627\u062c \u0644\u0643\u062a\u0627\u0628\u0629 \u0627\u0644\u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0643\u0644\u0627\u0645 \u0648\u0633\u0631\u062f \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0645\u0632\u0627\u064a\u0627 \u0644\u0644\u0645\u0634\u062a\u0631\u064a\u0646 \u0641\u0641\u064a <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0647\u0630\u0647 \u0627\u0644\u062d\u0627\u0644\u0629 \u0639\u0644\u064a\u0643 \u0627\u0646 \u062a\u0642\u0633\u0651\u0645 \u0627\u0644\u0646\u0635 \u0627\u0644\u0637\u0648\u064a\u0644 \u0644\u062c\u0645\u0644 \u0623\u0643\u062b\u0631 \u0648\u0623\u0642\u0635\u0631 \u0648\u0623\u0648\u0636\u062d\u060c \u0648\u0627\u0633\u062a\u062e\u062f\u0645 \u0645\u0633\u0627\u062d\u0627\u062a \u0648\u0645\u0633\u0627\u0641\u0627\u062a \u0628\u064a\u0636\u0627\u0621 \u0644\u062a\u0643\u0648\u0646 \u0627\u0644\u062c\u0645\u0644 \u0627\u0644\u0645\u0643\u062a\u0648\u0628\u0629 \u0623\u0628\u0633\u0637 \u0648\u0623\u0643\u062b\u0631 \u0631\u0627\u062d\u0629 \u0644\u0644\u0639\u064a\u0646\u060c <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0648\u0627\u0646 \u0643\u0646\u062a \u0623\u0643\u0631\u0631 \u0644\u0643 \u0645\u0627 \u0642\u0644\u062a\u0647 \u0633\u0627\u0628\u0642\u0627\u064b\u060c \u0648\u0647\u0648 \u0627\u0646 \u0627\u0644\u0646\u064a\u0648\u0632\u0644\u064a\u062a\u0631 \u0644\u0627 \u064a\u062d\u062a\u0645\u0644 \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0631\u0633\u0627\u0626\u0644\u060c \u0634\u062e\u0635\u064a\u0627\u064b \u0623\u0641\u0636\u0644 \u0625\u0631\u0633\u0627\u0644 5 \u0646\u064a\u0648\u0632\u0644\u064a\u062a\u0631\u0632 \u06285 \u0645\u0632\u0627\u064a\u0627 \u0645\u0643\u062a\u0648\u0628\u064a\u0646 \u0628\u0639\u0646\u0627\u064a\u0629 \u0623\u0641\u0636\u0644 <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0645\u0646 \u0627\u0631\u0633\u0627\u0644 \u0646\u064a\u0648\u0632\u0644\u064a\u062a\u0631 \u0648\u0627\u062d\u062f \u06285 \u0645\u0632\u0627\u064a\u0627 \u0631\u0628\u0645\u0627 \u064a\u062a\u0630\u0643\u0631 \u0645\u0646\u0647\u0645 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 1 \u0627\u0648 2 \u0648\u064a\u0646\u0633\u0649 \u0627\u0644\u0628\u0627\u0642\u0649\u060c \u0647\u0630\u0627 \u064a\u062a\u0648\u0642\u0641 \u0639\u0644\u0649 \u062d\u0627\u0644\u062a\u0643 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0647\u0646\u0627 \u0648\u0627\u0644\u0649 \u0645\u062f\u0649 \u0644\u062f\u064a\u0643 \u0648\u0642\u062a \u0632\u0645\u0646\u0649 <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0644\u0639\u0631\u0636 \u0631\u0633\u0627\u0644\u062a\u0643 (\u0628\u0645\u0639\u0646\u0649 \u0627\u0646\u0647 \u0631\u0628\u0645\u0627 \u064a\u0643\u0648\u0646 \u0639\u0644\u064a\u0643 \u0627\u0631\u0633\u0627\u0644 \u0643\u0644 \u0627\u0644\u0645\u0632\u0627\u064a\u0627 \u0644\u0645\u0646\u062a\u062c \u062a\u0631\u064a\u062f \u0627\u0646 \u062a\u0646\u0647\u064a\u0647 \u0645\u0646 \u0627\u0644\u0645\u062e\u0632\u0646 \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0627\u0633\u0628\u0648\u0639)\u060c \u0644\u0643\u0646 \u0627\u0646\u0627 \u0627\u062a\u062d\u062f\u062b \u0628\u0634\u0643\u0644 \u0639\u0627\u0645\u060c \u0627\u0644\u0623\u0641\u0636\u0644 <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0649 \u0627\u0646 \u064a\u0643\u0648\u0646 \u0627\u0644\u0646\u064a\u0648\u0632\u0644\u064a\u062a\u0631 \u0628\u0646\u0635 \u0642\u0644\u064a\u0644 \u0648\u0642\u0648\u0649 \u062c\u062f\u0627\u064b\u060c \u0648\u0628\u062c\u0627\u0646\u0628 \u0627\u0644\u062a\u0646\u0633\u064a\u0642 \u0648\u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u062c\u064a\u062f \u0641\u0633\u0648\u0641 \u062a\u0631\u0641\u0639 \u0646\u0633\u0628\u0629 \u0627\u0644\u0645\u0634\u0627\u0647\u062f\u0629 \u0648\u0631\u0628\u0645\u0627 \u0627\u0644\u0636\u063a\u0637 \u0623\u064a\u0636\u0627\u064b \u0639\u0644\u0649 \u0627\u0644\u0631\u0648\u0627\u0628\u0637 <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0627\u0644\u0645\u0648\u062c\u0648\u062f\u0629 \u0628\u062f\u0627\u062e\u0644\u0647 (Clicks rate).<\/span><\/p>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"5-_%D8%A7%D8%AC%D8%B9%D9%84_%D8%A7%D9%84%D9%86%D9%8A%D9%88%D8%B2%D9%84%D9%8A%D8%AA%D8%B1_%D9%85%D8%AA%D9%88%D8%AC%D9%91%D9%87_%D9%84%D9%84%D8%B9%D9%85%D9%8A%D9%84_customer-centered\"><\/span><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\"><span style=\"font-size: 28px;\">5-\u00a0\u00a0\u00a0\u00a0\u00a0<strong>\u0627\u062c\u0639\u0644 \u0627\u0644\u0646\u064a\u0648\u0632\u0644\u064a\u062a\u0631 \u0645\u062a\u0648\u062c\u0651\u0647 \u0644\u0644\u0639\u0645\u064a\u0644\u00a0customer-centered<\/strong>:<\/span> <\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u00a0\u0647\u0646\u0627 \u0627\u0645\u0631 \u064a\u062c\u0628 \u0627\u0646 \u062a\u0639\u0631\u0641\u0647\u060c \u0647\u0646\u0627\u0643 \u0623\u0646\u0648\u0627\u0639 \u0639\u062f\u064a\u062f\u0629 \u0644\u0644\u0646\u0635\u0648\u0635 \u0627\u0644\u062a\u064a \u064a\u062a\u0645 \u0627\u0631\u0633\u0627\u0644\u0647\u0627 \u0641\u064a \u0627\u0644\u0646\u064a\u0648\u0632\u0644\u064a\u062a\u0631\u060c \u0641\u0647\u0646\u0627\u0643 \u0646\u064a\u0648\u0632\u0644\u064a\u062a\u0631 \u064a\u062a\u062d\u062f\u062b \u0639\u0646 \u0627\u0644\u0634\u0631\u0643\u0629 \u2013\u0623\u062e\u0628\u0627\u0631\u0647\u0627 &#8211; \u00a0\u062a\u0627\u0631\u064a\u062e\u0647\u0627 \u2013 <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0625\u0646\u062c\u0627\u0632\u0627\u062a\u0647\u0627 \u2013 \u0641\u0631\u064a\u0642 \u0627\u0644\u0639\u0645\u0644 \u0644\u062f\u064a\u0647\u0627 \u2013 \u0645\u0627\u0630\u0627 \u064a\u0642\u0648\u0644 \u0627\u0644\u0645\u0634\u062a\u0631\u0648\u0646 \u0639\u0646\u0647\u0627.. \u0627\u0644\u062e \u0648\u0647\u0646\u0627\u0643 \u0646\u064a\u0648\u0632\u0644\u064a\u062a\u0631 \u064a\u062a\u0643\u0644\u0645 \u0639\u0646 \u0627\u0644\u0645\u0646\u062a\u062c \u0627\u0648 \u0627\u0644\u062e\u062f\u0645\u0629 \u0648\u0645\u0632\u0627\u064a\u0627\u0647\u0645 \u0648\u0643\u064a\u0641 \u062a\u0641\u064a\u062f \u0627\u0644\u0645\u0634\u062a\u0631\u0649.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0627\u0644\u0646\u0648\u0639 \u0627\u0644\u0623\u0648\u0644 \u0645\u0646 \u0627\u0644\u0645\u0646\u0634\u0648\u0631\u0627\u062a \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0644\u064a\u0633 \u0633\u064a\u0626 \u0625\u0637\u0644\u0627\u0642\u0627\u064b\u060c \u0641\u0647\u0648 \u064a\u0641\u064a\u062f \u0627\u0644\u0634\u0631\u0643\u0629 \u0641\u064a<a href=\"https:\/\/www.ibtdi.com\/en\/5-powerful-strategies-to-build-a-distinctive-brand\/\"> \u0628\u0646\u0627\u0621 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629<\/a> \u0627\u0644\u0642\u0648\u064a\u0629 \u2013\u00a0branding\u00a0\u2013 \u0648\u064a\u0639\u0637\u0649 \u0647\u0648\u064a\u0629 \u0645\u0645\u064a\u0632\u0629 \u0648\u0641\u0631\u064a\u062f\u0629 <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0644\u0644\u0634\u0631\u0643\u0629\u060c \u0633\u064a\u064f\u0639\u0644\u0645 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u064a\u0646 \u0627\u0646\u0643 \u0634\u0631\u0643\u0629 \u0644\u0647\u0627 \u0643\u064a\u0627\u0646 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center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0645\u0639\u0631\u0636\u0647\u0627 \u0627\u0644\u062a\u062c\u0627\u0631\u0649 \u0627\u0644\u062c\u062f\u064a\u062f \u0648\u0633\u0648\u0641 \u062a\u0639\u0637\u064a\u0647\u0645 \u062e\u0635\u0648\u0645\u0627\u062a \u062a\u0635\u0644 \u0625\u0644\u0649 30%) \u061f \u0647\u0630\u0647 \u0631\u0628\u0645\u0627 \u0637\u0631\u064a\u0642\u0629 \u0644\u0631\u0628\u0637 \u0625\u0646\u062c\u0627\u0632\u0627\u062a \u0627\u0644\u0634\u0631\u0643\u0629 \u0628\u0623\u0634\u064a\u0627\u0621 \u062a\u0641\u064a\u062f \u0627\u0644\u0645\u0634\u062a\u0631\u064a\u0646 \u0641\u0639\u0644\u0627\u064b.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0645\u0646 \u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0641\u0643\u0631 \u0627\u0644\u062a\u0648\u062c\u0647 \u0628\u0627\u0644\u0639\u0645\u064a\u0644\u00a0customer-oriented\u00a0\u00a0\u0623\u0648\u00a0customer-centered\u00a0\u0647\u0648 \u0627\u0646\u0643 \u062a\u062a\u062d\u062f\u062b \u0641\u064a \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u0649 \u0625\u0644\u0649 \u0627\u0644\u0645\u0634\u062a\u0631\u0649 \u0648\u0644\u0627 <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u062a\u062a\u062d\u062f\u062b \u0628\u0634\u0643\u0644 \u0639\u0627\u0645\u060c \u0641\u0645\u062b\u0644\u0627\u064b \u0644\u0627\u062d\u0638 \u0627\u0644\u0641\u0631\u0642 \u0647\u0646\u0627:<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> 1- \u062a\u0642\u062f\u0645 \u0634\u0631\u0643\u0629 .. \u0644\u0639\u0645\u0644\u0627\u0626\u0647\u0627 \u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0648\u064a\u0628 \u0633\u0627\u064a\u062a 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sans-serif;\">\u0647\u0644 \u0647\u0646\u0627\u0643 \u0641\u0631\u0642 \u0628\u064a\u0646 \u0627\u0644\u062c\u0645\u0644\u062a\u064a\u0646\u061f \u0646\u0639\u0645 \u0627\u0644\u0641\u0631\u0642 \u0648\u0627\u0636\u062d\u060c \u0627\u0644\u062c\u0645\u0644\u0629 \u0627\u0644\u062b\u0627\u0646\u064a\u0629 \u0645\u0648\u062c\u0647\u0647 \u0644\u0644\u0639\u0645\u064a\u0644 \u0644\u0643\u0646 \u0627\u0644\u0623\u0648\u0644\u0649 \u0645\u0648\u062c\u0647\u0629 \u0628\u0634\u0643\u0644 \u0639\u0627\u0645\u060c \u0648\u0628\u0627\u0644\u0631\u063a\u0645 \u0627\u0646 \u0627\u0644\u062c\u0645\u0644\u062a\u064a\u0646 \u0633\u0648\u0641 \u064a\u0641\u0647\u0645\u0648\u0646 \u0641\u064a <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0633\u064a\u0627\u0642 \u0648\u0627\u062d\u062f\u060c \u0644\u0643\u0646 \u0627\u0644\u062a\u0623\u062b\u064a\u0631 \u0645\u062e\u062a\u0644\u0641\u060c \u0641\u0641\u064a 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dir=\"rtl\">\n<h2 style=\"text-align: center;\"><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\">6-\u00a0\u00a0\u00a0\u00a0<strong>\u00a0<\/strong><strong>\u0648\u062c\u0651\u0647 \u0631\u0633\u0627\u0644\u062a\u0643 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0628\u0634\u0643\u0644 \u0634\u062e\u0635\u0649<\/strong>:<\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> \u062f\u0639\u0646\u0649 \u0627\u0633\u062a\u0643\u0645\u0644 \u0645\u0639\u0643 \u0627\u0644\u0646\u0642\u0637\u0629 \u0627\u0644\u0633\u0627\u0628\u0642\u0629 \u0644\u0643\u0646 \u0628\u062a\u0641\u0635\u064a\u0644 \u0645\u062e\u062a\u0644\u0641 \u0648\u0628\u062a\u0643\u0646\u064a\u0643 \u062a\u0633\u0648\u064a\u0642\u0649 \u0645\u0647\u0645 \u062c\u062f\u0627\u064b \u0639\u0646\u062f \u0627\u0631\u0633\u0627\u0644 \u0627\u0644\u0646\u064a\u0648\u0632\u0644\u064a\u062a\u0631\u060c 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center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u062a\u0648\u0636\u062d \u0641\u064a \u0627\u0644\u0631\u0633\u0627\u0626\u0644 \u0648\u062a\u0643\u0648\u0646 \u0645\u0631\u0628\u0648\u0637\u0629 \u0628\u0627\u0644\u0623\u0633\u0645\u0627\u0621 \u0648\u0627\u0644\u0627\u064a\u0645\u064a\u0644\u0627\u062a \u0627\u0644\u0645\u0648\u062c\u0648\u062f\u0629 \u0641\u064a \u0642\u0648\u0627\u0626\u0645 \u0627\u0644\u0627\u0631\u0633\u0627\u0644 \u2013\u00a0lists\u00a0\u060c \u0648\u0647\u0630\u0647 \u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u0641\u0627\u0626\u062f\u062a\u0647\u0627 \u062a\u0643\u0645\u0646 \u0641\u064a \u0627\u0646\u0643 \u0644\u0627 <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u062a\u0631\u0633\u0644\u00a0customized newsletters\u00a0\u00a0\u0628\u0627\u0644\u0645\u0639\u0646\u0649 \u0627\u0644\u062d\u0631\u0641\u0649\u060c \u0644\u0643\u0646 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center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> \u0627\u0644\u0645\u0647\u0645\u0629 \u0628\u0647\u0630\u0627 \u0627\u0644\u0634\u0623\u0646.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0645\u0646 \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0627\u0644\u0645\u0647\u0645\u0629 \u0644\u0641\u0643\u0631\u0629 \u0627\u0644personalized emails\u00a0\u0647\u064a \u0627\u0646 \u062a\u0642\u0633\u0645 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u064a\u0646 \u0639\u0644\u0649 \u0642\u0627\u0626\u0645\u0629 \u0627\u0644\u0627\u0631\u0633\u0627\u0644 \u0644\u062f\u064a\u0643 \u0644\u0634\u0631\u0627\u0626\u062d \u0645\u062a\u062c\u0627\u0646\u0633\u0629 \u2013\u00a0segments\u00a0\u0648\u0643\u0644 <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0634\u0631\u064a\u062d\u0629 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\u064a\u062e\u0627\u0637\u0628 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0627\u0644\u0645\u0634\u062a\u0631\u064a\u0646 \u0628\u0634\u0643\u0644 \u0648\u0627\u0636\u062d \u0648 \u0645\u0641\u0635\u0651\u0644 \u0644\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0645\u0634\u062a\u0631\u064a\u0646 (\u00a0customized\u00a0).<\/span><\/p>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\"><span style=\"font-size: 28px;\">7-\u00a0\u00a0\u00a0\u00a0<strong>\u00a0<\/strong><strong>\u0627\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0623\u0631\u0642\u0627\u0645 \u0648\u0627\u0644\u0627\u062d\u0635\u0627\u0626\u064a\u0627\u062a<\/strong>\u00a0:<\/span> <\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0641\u064a \u0627\u0644\u0646\u0642\u0637\u0629 \u0627\u0644\u0633\u0627\u0628\u0642\u0629\u060c \u0642\u0627\u0631\u0646 \u0628\u064a\u0646:<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> 1- \u062a\u0641\u0648\u0642 \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u0649 \u0627\u0644\u0645\u0648\u062c\u0647 \u0644\u0644\u0623\u0634\u062e\u0627\u0635 \u0639\u0646 \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0639\u0627\u062f\u0649 \u06286 \u0623\u0636\u0639\u0627\u0641. <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">2- \u062a\u0641\u0648\u0642 \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u0649 \u0627\u0644\u0645\u0648\u062c\u0647 \u0644\u0644\u0623\u0634\u062e\u0627\u0635 \u0639\u0646 \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0639\u0627\u062f\u0649. \u0645\u0627\u0647\u0649 \u0627\u0644\u062c\u0645\u0644\u0629 \u0627\u0644\u0623\u0642\u0648\u0649 \u0628\u064a\u0646\u0647\u0645\u061f \u0646\u0639\u0645.. \u0628\u0627\u0644\u0637\u0628\u0639 \u0627\u0644\u0623\u0648\u0644\u0649 \u0644\u0627\u0646\u0647 \u0627\u062d\u062a\u0648\u062a \u0639\u0644\u0649 \u0631\u0642\u0645<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> \u0648\u0627\u0636\u062d \u0648\u062f\u0642\u064a\u0642 \u064a\u0639\u0628\u0631 \u0639\u0646 \u0642\u0648\u0629 \u0627\u0644\u0646\u064a\u0648\u0632\u0644\u064a\u062a\u0631 \u0627\u0644\u0645\u0648\u062c\u0647 \u0644\u0644\u0623\u0634\u062e\u0627\u0635.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0641\u064a \u0623\u0648\u0642\u0627\u062a \u0643\u062b\u064a\u0631\u0629 \u0641\u064a \u0627\u0644\u062a\u0631\u0648\u064a\u062c \u0648\u0627\u0644\u0628\u064a\u0639 \u064a\u0639\u062a\u0645\u062f \u0627\u0644\u0645\u0639\u0644\u0646 \u0627\u0648 \u0627\u0644\u0628\u0627\u0626\u0639 \u0639\u0644\u0649 \u0645\u062e\u0627\u0637\u0628\u0629 \u0627\u0644\u0639\u0642\u0644 \u0648\u0627\u0642\u0646\u0627\u0639\u0647 \u0628\u0627\u0644\u0623\u0631\u0642\u0627\u0645 (\u0644\u064a\u0633 \u0634\u0631\u0637\u0627\u064b \u0644\u0627\u0646 \u0647\u0646\u0627\u0643 \u0645\u0646\u062a\u062c\u0627\u062a \u0648\u0638\u0631\u0648\u0641 \u062a\u062c\u0639\u0644 \u0627\u0644\u0645\u0639\u0644\u0646 \u0627\u0648 <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0627\u0644\u0628\u0627\u0626\u0639 \u064a\u0639\u0645\u0644 \u0628\u0637\u0631\u064a\u0642\u0629 \u0639\u0627\u0637\u0641\u064a\u0629 (emotional)\u00a0\u00a0\u0648\u0644\u064a\u0633\u062a \u0645\u0646\u0637\u0642\u064a\u0629 \u0627\u0648 \u0639\u0642\u0644\u0627\u0646\u064a\u0629 (rational))\u060c \u0648 \u0639\u0644\u0649 \u0627\u0644\u0639\u0645\u0648\u0645 \u0639\u0646\u062f\u0645\u0627 \u0646\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u0645\u0646\u0637\u0642\u064a\u0629 \u0627\u0648 \u0627\u0644\u0639\u0642\u0644\u0627\u0646\u064a\u0629 \u0645\u0639 <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0630\u0643\u0631 \u0627\u0631\u0642\u0627\u0645 \u0648\u0627\u062d\u0635\u0627\u0626\u064a\u0627\u062a \u0628\u0634\u0643\u0644 \u0648\u0627\u0636\u062d \u0648\u062f\u0642\u064a\u0642 \u060c \u0647\u0646\u0627 \u062a\u0632\u064a\u062f \u0646\u0633\u0628\u0629 \u0627\u0642\u062a\u0646\u0627\u0639 \u0627\u0644\u0645\u0634\u062a\u0631\u0649.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u062f\u0639\u0646\u0627 \u0646\u0623\u062e\u062f \u0645\u062b\u0627\u0644 \u0628\u0628\u0631\u0646\u0627\u0645\u062c \u0627\u0644\u0643\u062a\u0631\u0648\u0646\u0649 \u062a\u0628\u064a\u0639\u0647 \u064a\u062d\u0633\u0651\u0646 \u0645\u0646 \u0623\u062f\u0627\u0621 \u0639\u0645\u0644 \u0628\u0637\u0627\u0631\u064a\u0629 \u0627\u0644\u0644\u0627\u0628 \u062a\u0648\u0628 \u0627\u0644\u062e\u0627\u0635 \u0628\u0643\u060c \u0641\u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0627\u0646 \u062a\u0642\u0648\u0644 \u0627\u0646 \u0627\u0644\u0628\u0631\u0646\u0627\u0645\u062c \u0627\u0644\u0627\u0644\u0643\u062a\u0631\u0648\u0646\u0649 \u064a\u0648\u0641\u0631 \u0644\u0643 \u0627\u0644\u0643\u062b\u064a\u0631 <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0645\u0646 \u0627\u0644\u0627\u0633\u062a\u0647\u0644\u0627\u0643 \u0644\u0628\u0637\u0627\u0631\u064a\u0629 \u0627\u0644\u0644\u0627\u0628 \u062a\u0648\u0628\u060c \u0633\u0648\u0641 \u062a\u0642\u0648\u0644 \u2013 \u0628\u0639\u062f \u0627\u0646 \u062a\u062d\u0633\u0628\u0647\u0627 \u0628\u062f\u0642\u0629 \u2013 \u0627\u0646 \u0647\u0630\u0627 \u0627\u0644\u0628\u0631\u0646\u0627\u0645\u062c \u2013 \u0645\u062b\u0644\u0627\u064b &#8211; \u064a\u0642\u0644\u0644 \u0645\u0646 \u0627\u0633\u062a\u0647\u0644\u0627\u0643 \u0627\u0644\u0628\u0637\u0627\u0631\u064a\u0629 \u0628\u0646\u0633\u0628\u0629 40% \u00a0\u0623\u0648 \u064a\u0637\u064a\u0644 <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0639\u0645\u0631 \u0627\u0644\u0628\u0637\u0627\u0631\u064a\u0629 \u0641\u0648\u0642 \u0639\u0645\u0631\u0647\u0627 \u0627\u0644\u0627\u0641\u062a\u0631\u0627\u0636\u0649 \u06289 \u0634\u0647\u0648\u0631. \u0647\u0646\u0627 \u064a\u0628\u062f\u0623 \u0639\u0642\u0644 \u0627\u0644\u0645\u0634\u062a\u0631\u0649 \u064a\u0633\u062a\u062c\u064a\u0628\u060c \u0644\u0623\u0646\u0643 \u0648\u0636\u0639\u062a \u0623\u0645\u0627\u0645\u0647 \u0623\u0631\u0642\u0627\u0645 \u0648\u0627\u062d\u0635\u0627\u0626\u064a\u0627\u062a \u062f\u0642\u064a\u0642\u0629 \u062a\u0635\u0641 \u0644\u0647 \u0627\u0644\u0645\u0632\u0627\u064a\u0627 <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0648\u0627\u0644\u0641\u0648\u0627\u0626\u062f \u0627\u0644\u062a\u064a \u0633\u064a\u062d\u0635\u0644 \u0639\u0644\u064a\u0647\u0627 \u0645\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0645\u0646\u062a\u062c\u0643 \u0627\u0648 \u062e\u062f\u0645\u062a\u0643.<\/span><\/p>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\">8-\u00a0\u00a0\u00a0\u00a0\u00a0<strong>\u0627\u062e\u062a\u0627\u0631 \u0627\u0644\u0639\u0646\u0627\u0648\u064a\u0646 (Subject lines<\/strong><strong>) \u0628\u062f\u0642\u0629<\/strong>\u00a0:<\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> \u0647\u0627 \u0642\u062f \u062c\u0626\u0646\u0627 \u0644\u0646\u0642\u0637\u0629 \u0645\u0646 \u0627\u0644\u0646\u0642\u0627\u0637 \u0627\u0644\u0623\u0647\u0645 \u0639\u0646\u062f \u0627\u0631\u0633\u0627\u0644\u0643 \u0644\u0644\u0646\u064a\u0648\u0632\u0644\u064a\u062a\u0631 \u0648\u0647\u0648<a href=\"https:\/\/www.ibtdi.com\/en\/how-to-put-the-title-of-the-topic-to-be-a-friend-to-any-search-engine\/\"> \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0639\u0646\u0648\u0627\u0646<\/a> \u0627\u0644\u0645\u0646\u0627\u0633\u0628 (subject line). \u0628\u0627\u0644\u0637\u0628\u0639 \u0644\u0646 \u064a\u0634\u062a\u0631\u0649 \u0645\u0646\u0643 \u0627\u0644\u0646\u0627\u0633 \u0644\u0627\u0646\u0643 \u062a\u0645\u0644\u0643 <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0639\u0646\u0627\u0648\u064a\u0646 \u062c\u0630\u0627\u0628\u0629 \u0641\u064a \u0627\u0644\u0646\u064a\u0648\u0632\u0644\u064a\u062a\u0631 \u0644\u0643\u0646 \u0628\u0627\u0644\u062a\u0623\u0643\u064a\u062f \u0633\u0648\u0641 \u062a\u0644\u0641\u062a \u0627\u0646\u062a\u0628\u0627\u0647\u0645 \u0648\u0644\u0641\u062a \u0627\u0644\u0627\u0646\u062a\u0628\u0627\u0647 \u0647\u0648 \u0627\u0644\u0639\u0646\u0635\u0631 \u0627\u0644\u0623\u0648\u0644 \u0645\u0646 \u0639\u0646\u0627\u0635\u0631 \u0627\u0644AIDA\u00a0\u0627\u0644\u0634\u0647\u064a\u0631 \u0644\u0644\u062a\u0631\u0648\u064a\u062c\u060c \u0641\u064a \u0627\u0644\u0628\u062f\u0627\u064a\u0629 \u062a\u0644\u0641\u062a <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0646\u0638\u0631 \u0627\u0644\u0645\u0634\u062a\u0631\u064a\u0646 \u062b\u0645 \u062a\u062d\u0642\u0642 \u0628\u0627\u0642\u0649 \u0634\u0631\u0648\u0637 \u0627\u0644\u0631\u0633\u0627\u0644\u0629 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0647\u0646\u0627\u0643 \u0643\u0644\u0645\u0627\u062a \u0648\u062c\u0645\u0644 \u0637\u0627\u0644\u0645\u0627 \u0627\u0633\u062a\u062e\u062f\u0645\u062a\u0647\u0627 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0644\u0643\u0649 \u062a\u062d\u0642\u0642 \u0627\u0644\u062a\u0623\u062b\u064a\u0631 \u0627\u0644\u0645\u0637\u0644\u0648\u0628 \u0648\u0625\u0635\u0631\u0627\u0631 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0639\u0644\u064a\u0647\u0627 \u0639\u0644\u0649 \u0645\u062f\u0627\u0631 \u0627\u0644\u0633\u0646\u064a\u0646 \u064a\u062b\u0628\u062a \u0627\u0646\u0647\u0627 \u0639\u0646\u0627\u0648\u064a\u0646 \u0642\u0648\u064a\u0629 \u062c\u0630\u0628\u062a <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0627\u0644\u0627\u0646\u062a\u0628\u0627\u0647\u060c \u0648\u0645\u0646 \u0636\u0645\u0646\u0647\u0627 \u0645\u062b\u0644\u0627\u064b \u0643\u0644\u0645\u0629 \u0639\u0631\u0636 \u0627\u0648 \u062e\u0635\u0645 \u0628\u0645\u0634\u062a\u0642\u0627\u062a\u0647\u0627 \u0648\u0628\u0646\u0638\u0631\u0627\u0626\u0647\u0627 \u0627\u0644\u0627\u0646\u062c\u0644\u064a\u0632\u0649 (Offer &#8211; Discount): \u0639\u0631\u0636 \u062e\u0627\u0635 \u2013 \u062e\u0635\u0645 \u062e\u0627\u0635 \u2013 \u0625\u0646\u062a\u0628\u0647 \u0644\u0647\u0630\u0627 <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0627\u0644\u0639\u0631\u0636 \u2013 \u0627\u0644\u0639\u0631\u0636 \u0627\u0644\u0643\u0628\u064a\u0631 &#8211; .. \u0627\u0644\u062e. \u0647\u0646\u0627\u0643 \u0639\u0646\u0627\u0648\u064a\u0646 \u0627\u0644\u0625\u0633\u0631\u0627\u0639 (Urgency) : \u0645\u062b\u0644 \u0623\u0633\u0631\u0639 \u0627\u0644\u0627\u0646 \u2013 \u0622\u062e\u0631 \u0641\u0631\u0635\u0629 &#8211; \u00a0\u0627\u0644\u0645\u062e\u0632\u0648\u0646 \u064a\u0646\u0641\u0630! .. \u0627\u0644\u062e . \u0623\u064a\u0636\u0627\u064b \u0647\u0646\u0627\u0643 \u0646\u0638\u0631\u064a\u0627\u062a <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u062a\u0642\u0648\u0644 \u0627\u0646 \u0648\u0636\u0639 \u0627\u0633\u0645 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 \u0641\u064a \u0627\u0644\u0639\u0646\u0648\u0627\u0646 (\u0648\u0644\u064a\u0633 \u0641\u0642\u0637 \u0641\u064a \u0628\u062f\u0627\u064a\u0629 \u0627\u0644\u0631\u0633\u0627\u0644\u0629 \u0643\u0645\u0627 \u0630\u0643\u0631\u0646\u0627 \u0641\u064a \u0627\u0644personalized email)\u00a0\u00a0\u064a\u062d\u0642\u0642 \u062c\u0630\u0628 \u0639\u0627\u0644\u0649 \u0644\u0627\u0646\u062a\u0628\u0627\u0647 <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u064a\u0646.\u00a0\u0647\u0646\u0627 \u0645\u062b\u0644\u0627\u064b \u0633\u0648\u0641 \u062a\u062c\u062f \u0628\u0639\u0636 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u062a\u064a \u0631\u0623\u0648\u0627 \u0628\u0627\u0644\u062a\u062c\u0631\u0628\u0629\u0627\u0646\u0647\u0627 \u062a\u062c\u0630\u0628 \u0627\u0646\u062a\u0628\u0627\u0647 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u064a\u0646.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0644\u0643\u0646 \u062f\u0639\u0648\u0646\u0627 \u0646\u062a\u062d\u062f\u062b \u0628\u0634\u0643\u0644 \u0639\u0627\u0645\u060c \u0647\u0646\u0627\u0643 \u0642\u0648\u0627\u0639\u062f \u0645\u0646\u0637\u0642\u064a\u0629 \u064a\u062c\u0628 \u0639\u0644\u064a\u0643 \u0627\u0646 \u062a\u0646\u062a\u0628\u0647 \u0644\u0647\u0627\u060c \u0641\u0645\u062b\u0644\u0627\u064b \u064a\u0633\u062a\u062d\u0633\u0646 \u0627\u0646 \u064a\u0643\u0648\u0646 \u0639\u0646\u0648\u0627\u0646 \u0627\u0644\u0631\u0633\u0627\u0644\u0629 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0642\u0635\u064a\u0631 \u062e\u0635\u0648\u0635\u0627\u064b \u0627\u0646 <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0627\u0644\u0627\u064a\u0645\u064a\u0644\u0627\u062a \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0623\u0635\u0628\u062d \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0648\u0646 \u064a\u0633\u062a\u0642\u0628\u0644\u0648\u0646\u0647\u0627 \u0639\u0644\u0649 \u0627\u0644\u0645\u0648\u0628\u0627\u064a\u0644 \u0648\u0628\u0627\u0644\u062a\u0627\u0644\u064a \u0627\u0630\u0627 \u0643\u0627\u0646 \u0639\u0646\u0648\u0627\u0646 \u0627\u0644\u0631\u0633\u0627\u0644\u0629 \u0637\u0648\u064a\u0644 \u0641\u0645\u0646 \u063a\u064a\u0631 \u0627\u0644\u0645\u062d\u062a\u0645\u0644 \u0627\u0646 \u064a\u0638\u0647\u0631 \u0628\u0634\u0643\u0644 \u0643\u0627\u0645\u0644 \u0648\u0647\u0646\u0627 <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0631\u0628\u0645\u0627 \u064a\u062c\u0639\u0644\u0643 \u062a\u0641\u0642\u062f \u0627\u0644\u0643\u062b\u064a\u0631 \u0645\u0645\u0646 \u064a\u0631\u064a\u062f\u0648\u0646 \u0645\u0639\u0631\u0641\u0629 \u0639\u0644\u0649 \u0627\u0644\u0623\u0642\u0644 \u0639\u0646 \u0645\u0627\u0630\u0627 \u062a\u062a\u062d\u062f\u062b \u0631\u0633\u0627\u0644\u062a\u0643 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0647\u0646\u0627\u0643 \u0637\u0631\u0642 \u062a\u0644\u0641\u062a \u0627\u0644\u0627\u0646\u062a\u0628\u0627\u0647 \u0645\u062b\u0644 \u0623\u0646 \u062a\u0633\u0623\u0644 \u0633\u0624\u0627\u0644 \u0641\u064a \u0639\u0646\u0648\u0627\u0646 \u0627\u0644\u0631\u0633\u0627\u0644\u0629\u060c \u0648\u0627\u0644\u0623\u0641\u0636\u0644 \u0627\u0646 \u064a\u0643\u0648\u0646 \u0627\u0644\u0633\u0624\u0627\u0644 \u0645\u0631\u062a\u0628\u0637 \u0628\u062d\u0627\u062c\u0629 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u060c \u0641\u0644\u0648 \u0643\u0646\u062a \u062a\u0628\u064a\u0639 \u0628\u0631\u0646\u0627\u0645\u062c \u0627\u0644\u0643\u062a\u0631\u0648\u0646\u0649<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> \u064a\u0642\u0636\u0649 \u0639\u0644\u0649 \u0641\u064a\u0631\u0648\u0633\u0627\u062a \u0627\u0644\u0645\u0648\u0628\u0627\u064a\u0644 \u0641\u064a\u0643\u0648\u0646 \u00a0\u0639\u0646\u0648\u0627\u0646 \u0627\u0644\u0631\u0633\u0627\u0644\u0629 \u0643\u0627\u0644\u0627\u062a\u0649: (\u0647\u0644 \u0627\u0646\u062a \u0645\u0647\u062a\u0645 \u0628\u0628\u0631\u0646\u0627\u0645\u062c \u0641\u0639\u0627\u0644 \u064a\u0642\u0636\u0649 \u0639\u0644\u0649 \u0641\u064a\u0631\u0648\u0633\u0627\u062a \u0627\u0644\u0645\u0648\u0628\u0627\u064a\u0644\u061f).<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0647\u0630\u0647 \u0627\u0644\u0646\u0648\u0639\u064a\u0629 \u0645\u0646 \u0627\u0644\u0639\u0646\u0627\u0648\u064a\u0646 \u062a\u0642\u0648\u0645 \u0628\u062f\u0648\u0631\u064a\u0646 \u0647\u0646\u0627 \u0623\u0648\u0644\u0627\u064b \u062a\u0644\u0641\u062a \u0627\u0644\u0627\u0646\u062a\u0628\u0627\u0647 \u0648\u062b\u0627\u0646\u064a\u0627\u064b \u062a\u062c\u0630\u0628 \u0627\u0644\u0634\u0631\u064a\u062d\u0629 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u0629 \u0648\u062a\u0632\u064a\u062f \u0627\u0647\u062a\u0645\u0627\u0645\u0647\u0645\u060c \u0628\u0645\u0639\u0646\u0649 \u0627\u0646\u0647\u0627 \u062a\u0642\u0648\u0645 \u0628\u062f\u0648\u0631\u064a\u0646 \u0641\u064a<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> \u0627\u0644AIDA model:\u00a0Attraction \u2013 Interest.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0637\u0631\u064a\u0642\u0629 \u0645\u0634\u0627\u0628\u0647\u0629 \u0644\u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u0633\u0624\u0627\u0644 \u0647\u0649 \u0627\u0646 \u062a\u0642\u0648\u0644 \u0644\u0647 : \u0625\u0639\u0631\u0641 \u0623\u0643\u062b\u0631 \u0639\u0646 \u0628\u0631\u0646\u0627\u0645\u062c \u062c\u062f\u064a\u062f \u0645\u0642\u0627\u0648\u0645 \u0644\u0641\u064a\u0631\u0648\u0633\u0627\u062a \u0627\u0644\u0645\u0648\u0628\u0627\u064a\u0644. \u0648\u0647\u0649 \u062a\u062d\u0642\u0642 \u062a\u0623\u062b\u064a\u0631 \u0645\u0634\u0627\u0628\u0647 \u0644\u0644\u0633\u0624\u0627\u0644 \u0645\u0639 \u0646\u0641\u0633 <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0627\u0644\u0645\u0632\u0627\u064a\u0627: \u0644\u0641\u062a \u0627\u0644\u0627\u0646\u062a\u0628\u0627\u0647 \u2013 \u062a\u062d\u0641\u064a\u0632 \u0627\u062d\u062a\u064a\u0627\u062c \u0648\u0627\u0647\u062a\u0645\u0627\u0645 \u0627\u0644\u0634\u0631\u064a\u062d\u0629 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u0629.<\/span><\/p>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\">9-\u00a0\u00a0\u00a0\u00a0\u00a0<strong>\u0642\u0645 \u0628\u062d\u0644 \u0645\u0634\u0627\u0643\u0644 \u0627\u0644\u062f\u062e\u0648\u0644 \u0641\u064a \u0627\u0644\u0633\u0628\u0627\u0645 \u0648\u0639\u062f\u0645 \u0638\u0647\u0648\u0631 \u0627\u0644\u0635\u0648\u0631<\/strong>:<\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> \u0647\u0646\u0627\u0643 \u0627\u0645\u0631 \u0645\u0647\u0645 \u062c\u062f\u0627\u064b \u0639\u0646\u062f \u0627\u0631\u0633\u0627\u0644 \u0627\u0644\u0646\u064a\u0648\u0632\u0644\u064a\u062a\u0631 \u064a\u062c\u0628 \u0623\u0646 \u062a\u0646\u062a\u0628\u0647 \u0644\u0647 \u0648\u0647\u0648 \u0627\u0646 \u0631\u0633\u0627\u0644\u062a\u0643 \u0628\u0646\u0633\u0628\u0629 \u0643\u0628\u064a\u0631\u0629 \u062a\u062f\u062e\u0644 \u0641\u064a \u0627\u0644<a href=\"https:\/\/www.ibtdi.com\/en\/5-tips-to-avoid-your-promotional-mail-in-spam\/\">spam<\/a>\u00a0\u00a0\u0648\u0627\u0630\u0627 \u0644\u0645\u0627 \u062a\u062f\u062e\u0644 \u0641\u064a \u0627\u0644\u0633\u0628\u0627\u0645 \u0648\u0648\u0635\u0644\u062a \u0628\u0634\u0643\u0644<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> \u0633\u0644\u064a\u0645 \u0641\u063a\u0627\u0644\u0628\u0627\u064b \u0627\u0644\u0633\u064a\u0631\u0641\u0631 \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644 \u0633\u0648\u0641 \u064a\u0645\u0646\u0639 \u0627\u0644\u0635\u0648\u0631 \u0645\u0646 \u0627\u0644\u0638\u0647\u0648\u0631\u060c \u0648\u064a\u062c\u0628 \u0627\u0646 \u062a\u062e\u062a\u0627\u0631 \u0627\u0646\u062a \u0628\u0646\u0641\u0633\u0643 \u062e\u0627\u0635\u064a\u0629 \u0625\u0638\u0647\u0627\u0631 \u0627\u0644\u0635\u0648\u0631. \u0648\u062d\u0644 \u0647\u0630\u0647 \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0633\u0648\u0641 \u0627\u062e\u0628\u0631\u0643<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> \u0628\u0647 \u0641\u064a \u0646\u0642\u0637\u062a\u064a\u0646.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0623\u0648\u0644\u0627\u064b \u0647\u0646\u0627\u0643 \u0627\u0644\u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0633\u0627\u0639\u062f\u0643 \u0644\u0643\u0649 \u062a\u0631\u0633\u0644 \u0646\u064a\u0648\u0632\u0644\u064a\u062a\u0631 \u0628\u0634\u0643\u0644 \u0633\u0644\u064a\u0645 \u0648\u0628\u0639\u064a\u062f \u0639\u0646 \u0627\u0644\u0633\u0628\u0627\u0645 \u0648\u0645\u0646 \u0623\u0634\u0647\u0631 \u0647\u0630\u0647 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0627\u0648 \u0627\u0644\u0645\u0648\u0627\u0642\u0639 \u0647\u0648 <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0645\u0648\u0642\u0639\u00a0mailchimp\u060c \u0648 \u0645\u0648\u0642\u0639 \u0645\u064a\u0644\u0634\u064a\u0645\u0628 \u0641\u064a\u0647 \u0646\u0648\u0639\u064a\u0646 \u0645\u0646 \u0627\u0644\u0627\u0634\u062a\u0631\u0627\u0643\u0627\u062a\u060c \u0647\u0646\u0627\u0643 \u0648\u0627\u062d\u062f \u0645\u062c\u0627\u0646\u0649 \u0648\u0644\u0647 \u0634\u0631\u0648\u0637 \u0645\u062d\u062f\u062f\u0629 \u0645\u062b\u0644 \u0639\u062f\u062f \u0645\u0639\u064a\u0646 \u0645\u0646 \u0645\u0633\u062a\u0642\u0628\u0644\u0649 \u0627\u0644\u0631\u0633\u0627\u0644\u0629\u060c \u0648\u063a\u064a\u0631\u0647\u0627 <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0645\u0646 \u0627\u0644\u0634\u0631\u0648\u0637 \u0627\u0644\u0623\u062e\u0631\u0649 \u0627\u0644\u062a\u064a \u064a\u062c\u0628 \u0627\u0646 \u062a\u0646\u062a\u0628\u0647 \u0644\u0647\u0627 \u0639\u0646\u062f \u0627\u0644\u0625\u0631\u0633\u0627\u0644\u060c \u0648\u0647\u0646\u0627\u0643 \u0627\u0634\u062a\u0631\u0627\u0643 \u0634\u0647\u0631\u0649 \u2013 \u0644\u064a\u0633 \u0645\u062c\u0627\u0646\u0649 \u2013 \u064a\u0639\u0637\u064a\u0643 \u0628\u0627\u0642\u0629 \u0627\u0643\u0628\u0631 \u0645\u0646 \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644\u064a\u0646 \u0645\u0639 \u0645\u0632\u0627\u064a\u0627<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> \u0623\u062e\u0631\u0649 \u0639\u062f\u064a\u062f\u0629.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0627\u0644\u0646\u0642\u0637\u0629 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0639\u062f\u0645 \u0638\u0647\u0648\u0631 \u0627\u0644\u0635\u0648\u0631 \u064a\u0643\u0648\u0646 \u062d\u0644\u0647\u0627 \u0643\u0627\u0644\u0622\u062a\u0649: \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0627\u0646 \u062a\u0636\u0639 \u0627\u0644\u0646\u064a\u0648\u0632\u0644\u064a\u062a\u0631 \u0627\u0644\u062e\u0627\u0635 \u0628\u0643 \u0628\u0634\u0643\u0644 \u0635\u0648\u0631 \u0647\u0646\u0627\u0643 \u0637\u0631\u064a\u0642\u0629 \u0623\u0641\u0636\u0644 \u0645\u0646 \u0630\u0644\u0643 \u0648\u0647\u0649 \u0637\u0631\u064a\u0642\u0629 <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0627\u0644HTML\u060c \u0648\u0647\u0649 \u0628\u0628\u0633\u0627\u0637\u0629 \u0627\u0646\u0643 \u062a\u0633\u062a\u062e\u062f\u0645 \u0627\u0644templates\u00a0\u00a0\u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0627\u0644\u0645\u064a\u0644 \u0634\u064a\u0645\u0628\u060c \u0641\u0627\u0630\u0627 \u0643\u0627\u0646\u062a \u0627\u0644\u0635\u0648\u0631\u0629 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0641\u064a\u0647\u0627 \u0635\u0648\u0631\u0629 \u0634\u062e\u0635 \u064a\u0633\u0631\u0639 \u062d\u062a\u0649 \u064a\u0644\u062d\u0642 <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0628\u0627\u0644\u0639\u0631\u0636 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a \u0648\u0645\u0643\u062a\u0648\u0628 \u0641\u064a \u0627\u0644\u0635\u0648\u0631\u0629 (\u0627\u0634\u062a\u0631\u0649 \u0627\u0644\u0622\u0646 \u0642\u0628\u0644 \u0646\u0641\u0627\u0630 \u0627\u0644\u0643\u0645\u064a\u0629)\u060c \u0641\u0623\u0631\u064a\u062f\u0643 \u0623\u0646 \u062a\u0641\u0639\u0644 \u0627\u0644\u0622\u062a\u0649\u060c \u0627\u0641\u0635\u0644 \u0627\u0644\u0635\u0648\u0631\u0629 \u0639\u0646 \u0627\u0644\u0643\u0644\u0627\u0645\u060c \u0627\u062c\u0639\u0644 \u0627\u0644\u0635\u0648\u0631\u0629 \u0641\u064a\u0647\u0627 \u0634\u062e\u0635 <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u064a\u062c\u0631\u0649 \u0641\u0642\u0637 \u0648\u0644\u064a\u0633 \u0628\u0647\u0627 \u0643\u0644\u0627\u0645\u060c \u0648\u0639\u0646\u062f\u0645\u0627 \u062a\u0646\u0633\u0642 \u0627\u0644\u0646\u0635 \u0641\u064a \u062a\u064a\u0645\u0628\u0644\u062a \u062e\u0627\u0635 \u0641\u064a \u0627\u0644\u0645\u064a\u0644 \u0634\u064a\u0645\u0628\u060c \u0636\u0639 \u0627\u0644\u0635\u0648\u0631\u0629 \u0648\u0627\u0643\u062a\u0628 \u0627\u0644\u0643\u0644\u0627\u0645 \u0628\u0634\u0643\u0644 \u064a\u062f\u0648\u0649\u060c \u0644\u0630\u0644\u0643 \u0639\u0646\u062f\u0645\u0627 \u064a\u0635\u0644 \u0627\u0644\u0646\u064a\u0648\u0632\u0644\u064a\u062a\u0631 <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0627\u0644\u0649 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u060c \u0641\u062d\u062a\u0649 \u0627\u0630\u0627 \u062a\u0645 \u062d\u062c\u0628 \u0627\u0644\u0635\u0648\u0631\u0629 \u0639\u0646\u0647 \u0641\u0633\u0648\u0641 \u064a\u0631\u0649 \u0627\u0644\u0639\u0631\u0636 \u0648\u0627\u0644\u0643\u0644\u0627\u0645 \u0627\u0644\u0645\u0643\u062a\u0648\u0628 \u0648\u0643\u0623\u0646\u0647 \u0628\u062f\u064a\u0644 \u0644\u0644\u0635\u0648\u0631\u0629 \u0627\u0648 \u0648\u0635\u0641 \u0644\u0644\u0635\u0648\u0631\u0629 (Text \u2013 Alt-text) <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0648\u0647\u0646\u0627 \u0633\u0648\u0641 \u062a\u0643\u0648\u0646 \u0627\u0644\u062e\u0633\u0627\u0626\u0631 \u0623\u0642\u0644 \u0628\u0627\u0644\u062a\u0623\u0643\u064a\u062f\u060c \u0644\u0627\u0646 \u0627\u0644\u0631\u0633\u0627\u0644\u0629 \u0627\u0644\u0646\u0635\u064a\u0629 \u0639\u0644\u0649 \u0627\u0644\u0623\u0642\u0644 \u0648\u0635\u0644\u062a\u060c \u0648\u062a\u0645 \u0641\u0647\u0645\u0647\u0627 \u0628\u0634\u0643\u0644 \u0643\u0628\u064a\u0631.<\/span><\/p>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\">10-\u00a0<strong>\u0627\u062e\u062a\u0628\u0631 \u0628\u0627\u0633\u062a\u0645\u0631\u0627\u0631 (A\/B test<\/strong><strong>)<\/strong>:<\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> \u0623\u062e\u064a\u0631\u0627\u064b \u0643\u0644 \u0645\u0627 \u0630\u0643\u0631\u062a\u0647 \u0644\u0643 \u0647\u0646\u0627 \u0647\u0648 \u0648\u062c\u0647\u0627\u062a \u0646\u0638\u0631 \u0648\u062a\u062c\u0627\u0631\u0628 \u0639\u0645\u0644\u064a\u0629 \u0648\u0627\u062d\u0635\u0627\u0626\u064a\u0627\u062a \u0644\u0643\u0646 \u0628\u062c\u0627\u0646\u0628 \u0643\u0644 \u0630\u0644\u0643 \u064a\u062c\u0628 \u0639\u0644\u064a\u0643 \u0627\u0646 \u062a\u0642\u0648\u0645 \u0643\u0644 \u0641\u062a\u0631\u0629 \u0628\u0639\u0645\u0644 \u0627\u062e\u062a\u0628\u0627\u0631 \u0639\u0644\u0649 \u0634\u0631\u0627\u0626\u062d\u0643 <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u0629 \u0648\u0647\u0648 \u0645\u0627 \u064a\u0633\u0645\u0651\u0649 \u0641\u064a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0628\u0627\u0644A\/B test\u060c \u0641\u0645\u062b\u0644\u0627\u064b \u0647\u0646\u0627\u0643 \u0645\u0646 \u064a\u0642\u0648\u0644 \u0627\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0648\u062c\u0648\u0647 \u0627\u0644\u062a\u0639\u0628\u064a\u0631\u064a\u0629 (emoticons) \u064a\u0632\u064a\u062f \u0645\u0646 \u0627\u0644\u062a\u0623\u062b\u064a\u0631 \u0627\u0644\u0627\u064a\u062c\u0627\u0628\u0649 \u0641\u064a <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0627\u0644\u0631\u0633\u0627\u0644\u0629 \u0648\u0627\u0630\u0627 \u0627\u0633\u062a\u062e\u062f\u0645\u062a\u0647\u0627 \u0641\u064a \u0627\u0644\u0639\u0646\u0627\u0648\u064a\u0646 \u064a\u0632\u064a\u062f \u0647\u0630\u0627 \u0627\u0644\u062a\u0623\u062b\u064a\u0631 \u0623\u064a\u0636\u0627\u064b\u060c \u0648\u0647\u0646\u0627\u0643 \u0645\u0646 \u064a\u0631\u0649 \u0627\u0644\u0639\u0643\u0633.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0647\u0646\u0627\u0643 \u0645\u0646 \u064a\u0631\u0649 \u0627\u0644\u0627\u0643\u062b\u0627\u0631 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style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u062a\u0636\u0639\u00a0emoticon\u00a0\u00a0\u064a\u0628\u062a\u0633\u0645 \u0641\u064a \u0627\u0644\u0639\u0646\u0648\u0627\u0646. \u0645\u062b\u0644\u0627\u064b \u0643\u0627\u0644\u0622\u062a\u0649: <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">1- \u0639\u0646\u0648\u0627\u0646 \u0627\u0644\u0631\u0633\u0627\u0644\u0629 \u0627\u0644\u0623\u0648\u0644\u0649: ( \u0627\u0639\u0631\u0641 \u0622\u062e\u0631 \u0625\u0646\u062c\u0627\u0632\u0627\u062a \u0634\u0631\u0643\u0629 .. ).<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> 2- \u0639\u0646\u0648\u0627\u0646 \u0627\u0644\u0631\u0633\u0627\u0644\u0629 \u0627\u0644\u062b\u0627\u0646\u064a\u0629: ( \u0627\u0639\u0631\u0641 \u0627\u062e\u0631 \u0625\u0646\u062c\u0627\u0632\u0627\u062a \u0634\u0631\u0643\u0629 ..\u00a0 ). <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0648\u0627\u0628\u062f\u0623 \u0642\u0627\u0631\u0646 \u0628\u064a\u0646 \u0645\u0639\u062f\u0644 \u0641\u062a\u062d \u0627\u0644\u0631\u0633\u0627\u0644\u0629 (open rates) \u0648 \u0645\u0639\u062f\u0644 \u0627\u0644\u0636\u063a\u0637 \u0639\u0644\u0649 \u0627\u0644\u0631\u0633\u0627\u0644\u0629 \u0648\u0627\u0644\u0631\u0648\u0627\u0628\u0637 (click rates) \u0641\u064a \u0627\u0644\u0631\u0633\u0627\u0644\u062a\u064a\u0646\u060c \u0648\u0647\u0646\u0627 \u0645\u0639 \u0627\u0644\u0648\u0642\u062a \u0633\u0648\u0641 <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u062a\u0643\u0648\u0651\u0646 \u0627\u0644\u062e\u0628\u0631\u0629 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0643\u060c \u0648\u062a\u0639\u0631\u0641 \u0623\u0633\u0631\u0627\u0631 \u062e\u0627\u0635\u0629 \u0623\u062e\u0631\u0649 \u0644\u064a\u0646\u062c\u062d \u0627\u0644\u0646\u064a\u0648\u0632\u0644\u064a\u062a\u0631 \u0627\u0644\u062e\u0627\u0635 \u0628\u0643 \u0648\u064a\u062c\u0639\u0644 \u0645\u0646 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u064a\u0646 \u0645\u0634\u062a\u0631\u064a\u0646 \u062d\u0642\u064a\u0642\u064a\u064a\u0646.<\/span><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u0645\u0646 \u0623\u0647\u0645 \u0627\u0644\u0637\u0631\u0642 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0633\u062a\u062e\u062f\u0645\u0647\u0627 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0647\u064a \u0627\u0644\u0645\u0646\u0634\u0648\u0631\u0627\u062a \u0627\u0644\u0625\u062e\u0628\u0627\u0631\u064a\u0629 \u2013\u00a0Newsletters\u060c \u0648\u0627\u0644\u062a\u064a \u0628\u0637\u0628\u064a\u0639\u062a\u0647\u0627 \u062a\u062e\u0628\u0631 \u0639\u0646 \u0627\u0644\u0634\u0631\u0643\u0629\u060c \u0644\u0643\u0646\u0647\u0627 \u0623\u064a\u0636\u0627\u064b \u062a\u0648\u0636\u062d \u0645\u0632\u0627\u064a\u0627 \u0648\u0641\u0648\u0627\u0626\u062f \u0648\u0639\u0631\u0648\u0636 \u0648\u0645\u0646\u062a\u062c\u0627\u062a \u062a\u0642\u062f\u0645\u0647\u0627 \u0627\u0644\u0634\u0631\u0643\u0629 \u0645\u0645\u0627<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":9396,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[491,1],"tags":[13766,781,13765,13118,13764,13763],"class_list":["post-9386","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-491","category-1","tag-13766","tag-781","tag-13765","tag-13118","tag-13764","tag-13763"],"_links":{"self":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/9386","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/comments?post=9386"}],"version-history":[{"count":0,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/9386\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media\/9396"}],"wp:attachment":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media?parent=9386"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/categories?post=9386"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/tags?post=9386"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}