{"id":9382,"date":"2017-09-30T20:31:04","date_gmt":"2017-09-30T17:31:04","guid":{"rendered":"https:\/\/www.ibtdi.com\/?p=9382"},"modified":"2018-06-27T12:55:11","modified_gmt":"2018-06-27T09:55:11","slug":"%d8%a3%d8%b3%d8%b1%d8%a7%d8%b1-%d9%88%d9%88%d9%84-%d9%85%d8%a7%d8%b1%d8%aa-%d8%a7%d9%84%d8%aa%d8%b3%d9%88%d9%8a%d9%82%d9%8a%d8%a9-%d8%b1%d8%a7%d8%a6%d8%af-%d8%a7%d9%84%d8%a8%d9%8a%d8%b9-%d8%a8%d8%a7","status":"publish","type":"post","link":"https:\/\/www.ibtdi.com\/en\/%d8%a3%d8%b3%d8%b1%d8%a7%d8%b1-%d9%88%d9%88%d9%84-%d9%85%d8%a7%d8%b1%d8%aa-%d8%a7%d9%84%d8%aa%d8%b3%d9%88%d9%8a%d9%82%d9%8a%d8%a9-%d8%b1%d8%a7%d8%a6%d8%af-%d8%a7%d9%84%d8%a8%d9%8a%d8%b9-%d8%a8%d8%a7\/","title":{"rendered":"Walmart\u2019s Marketing Secrets (the Retail Leader)"},"content":{"rendered":"

 <\/p>\n

\"Related<\/a><\/p>\n

\u0647\u0644 \u0633\u0645\u0639\u062a about the global Walmart retail chain<\/a>\u061f \u0647\u0649 \u0623\u0643\u0628\u0631 \u0634\u0631\u0643\u0629 \u0628\u064a\u0639 \u0628\u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u062d\u0648\u0644 \u0627\u0644\u0639\u0627\u0644\u0645 \u0648 \u0627\u0644\u062a\u0649 \u0628\u062f\u0623\u062a \u0641\u0649 “\u0623\u0631\u0643\u0627\u0646\u0633\u0633” \u0627\u0644\u0623\u0645\u0631\u064a\u0643\u064a\u0629 \u0639\u0627\u0645 1962 \u060c<\/span><\/p>\n

and reported revenue of $482.1 billion for the fiscal year ending January 31, 2016.<\/span><\/p>\n

\u0643\u0628\u062f\u0627\u064a\u0629 \u0646\u062c\u062f \u0623\u0646 \u0647\u0630\u0627 \u0627\u0644\u0646\u062c\u0627\u062d \u0627\u0644\u0633\u0627\u062d\u0642 \u062a\u062d\u0642\u0642 \u0628\u0646\u0627\u0621\u064b\u0627 \u0639\u0644\u0649 “\u0627\u0644\u0623\u0631\u0628\u0627\u062d \u0627\u0644\u0645\u062e\u0641\u0636\u0629” \u0648 \u0627\u0644\u062a\u0649 \u0623\u062f\u062a \u0625\u0644\u0649 \u062a\u0648\u0627\u0641\u062f \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0639\u0644\u0649 \u0627\u0644\u0645\u062a\u0627\u062c\u0631 \u0648 \u0625\u0632\u0627\u062d\u0629 \u0639\u062f\u064a\u062f \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u0641\u0649 <\/span><\/p>\n

market by offering consumer goods at low prices. In addition, Walmart continually keeps pace with market needs by consistently offering what is in greatest demand. Simply put <\/span><\/p>\n

\u0625\u0630\u0627 \u0643\u062a\u0628\u062a \u0641\u0649 \u062c\u0648\u062c\u0644 \u0628\u0627\u0644\u0625\u0646\u062c\u0644\u064a\u0632\u064a\u0629\u00a0“is walmart ….”\u00a0\u0633\u062a\u062c\u062f \u0623\u063a\u0644\u0628 \u062a\u0631\u0634\u064a\u062d\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0627\u0633\u0626\u0644\u0629 \u0639\u0646 \u0639\u0645\u0644 \u0648\u0648\u0644 \u0645\u0627\u0631\u062a \u0641\u0649 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0627\u062a \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629 \u0645\u0646 \u0639\u062f\u0645\u0647.<\/span><\/p>\n

It also offers customer service that goes above and beyond\u2014from opening stores near warehouses to make same-day delivery easy, to giving customers the option to <\/span><\/p>\n

get back the difference in price on an item they\u2019ve purchased. Walmart has a mobile app that lets you take a photo after shopping to verify the price. It then checks whether there are <\/span><\/p>\n

\u0645\u0646\u062a\u062c\u0627\u062a \u0645\u0634\u0627\u0628\u0647\u0629 \u0641\u0649 \u0627\u0644\u0645\u062a\u0627\u062c\u0631 \u0627\u0644\u0623\u062e\u0631\u0649 – \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0644\u0648\u0648\u0644 \u0645\u0627\u0631\u062a – \u0628\u0633\u0639\u0631 \u0623\u0642\u0644 \u0641\u0625\u0630\u0627 \u062a\u0645 \u0627\u064a\u062c\u0627\u062f \u0648\u0627\u062d\u062f \u0645\u0646\u0647\u0645 \u064a\u0639\u0648\u062f \u0627\u0644\u064a\u0643 \u062d\u064a\u0646\u0647\u0627 \u0627\u0644\u0641\u0631\u0642 \u0641\u0649 \u0627\u0644\u0633\u0639\u0631!)…..\u0647\u0644 \u0635\u0627\u062f\u0641\u062a \u0630\u0644\u0643<\/span><\/p>\n

in an Arab country?!<\/span><\/p>\n

\u062a\u0623\u0633\u0633\u062a \u0645\u062a\u0627\u062c\u0631 \u0648\u0648\u0644 \u0645\u0627\u0631\u062a \u0639\u0644\u0649 \u064a\u062f “\u0633\u0627\u0645 \u0648\u0627\u0644\u062a\u0648\u0646” \u0627\u0644\u0630\u0649 \u0628\u062f\u0623 \u062d\u064a\u0627\u062a\u0647 \u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u0641\u0649 \u0623\u062d\u062f \u0645\u062a\u0627\u062c\u0631 \u0627\u0644\u0628\u064a\u0639 \u0628\u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0643\u0645\u062a\u062f\u0631\u0628\u060c \u062b\u0645 \u0642\u0627\u0645 \u0639\u0627\u0645 1945 \u0628\u0627\u0642\u062a\u0631\u0627\u0636 \u0645\u0628\u0644\u063a 20 <\/span><\/p>\n

\u0623\u0644\u0641 \u062f\u0648\u0644\u0627\u0631 \u0645\u0646 \u0648\u0627\u0644\u062f\u0647 \u0628\u0627\u0644\u062a\u0628\u0646\u0649 \u0627\u0633\u062a\u063a\u0644\u0647 \u0641\u0649 \u0634\u0631\u0627\u0621 \u062d\u0642 \u0627\u0644\u0627\u0645\u062a\u064a\u0627\u0632 \u0644\u0623\u062d\u062f \u0645\u062a\u0627\u062c\u0631 \u0648\u0644\u0627\u064a\u0629 “\u0623\u0631\u0643\u0627\u0646\u0633\u0633” – \u0645\u062a\u062c\u0631 “\u0628\u0646 \u0641\u0631\u0627\u0646\u0643\u0644\u064a\u0646” -\u0645\u062d\u0648\u0644\u0627 \u062e\u0633\u0627\u0626\u0631\u0647 \u0625\u0644\u0649 \u0643\u0648\u0646\u0647 \u0627\u0644\u0645\u062a\u062c\u0631 <\/span><\/p>\n

the first in the chain nationwide. He would visit competing stores to study their pricing strategies and displays, and source products directly from manufacturers\u2026 (His business acumen was developing rapidly.) <\/span><\/p>\n

\u0627\u0644\u0633\u0644\u0639 \u0645\u0646 \u0627\u0644\u0645\u0635\u0646\u0639\u064a\u0646 \u0645\u0628\u0627\u0634\u0631\u0629…(\u0639\u0642\u0644\u064a\u0629 \u0627\u0644\u0628\u064a\u0632\u0646\u0633 \u0644\u062f\u064a\u0647 \u062a\u062a\u0637\u0648\u0631 \u0628\u0634\u0643\u0644 \u0644\u0627\u0641\u062a)<\/span><\/p>\n

\u0625\u0644\u0649 \u0623\u0646 \u0627\u0646\u062a\u0647\u0649 \u0639\u0642\u062f \u0627\u064a\u062c\u0627\u0631 \u0645\u062a\u062c\u0631\u0647\u060c \u0627\u0646\u062a\u0642\u0644 \u0645\u0639 \u0632\u0648\u062c\u062a\u0647 \u0644\u0628\u0644\u062f\u0629 \u0635\u063a\u064a\u0631\u0629 \u0623\u0642\u0627\u0645 \u0641\u064a\u0647\u0627 \u0623\u0648\u0644\u0649 \u0641\u0631\u0648\u0639 \u0648\u0648\u0644 \u0645\u0627\u0631\u062a \u0628\u0639\u062f \u0631\u0641\u0636 \u0627\u0644\u0634\u0631\u0643\u0629 \u0627\u0644\u0623\u0645 \u0644\u0645\u062a\u062c\u0631 “\u0628\u0646 \u0641\u0631\u0627\u0646\u0643\u0644\u064a\u0646” \u0637\u0644\u0628\u0647 <\/span><\/p>\n

to expand into rural areas and small towns. He saw them as a promising opportunity for discount stores\u2014and he was absolutely right.<\/span><\/p>\n

.<\/p>\n

Sales take off and Walmart goes global<\/strong><\/span><\/h2>\n


\n<\/strong>\u00a0<\/strong>Walmart\u2019s and its founder\u2019s core ideas (low profit margins and continuous adaptation) generated enormous sales and drove the expansion of its stores across the United States. <\/span><\/p>\n

By 1989, it had reached 1,402 stores and 272,000 employees. Then, in the 1990s, global expansion began, surpassing 10,000 stores in <\/span><\/p>\n

2011, and this was due to the following:<\/span><\/p>\n

.
\n1 .\u00a0<\/span><\/strong>New and technological methods<\/strong>:<\/strong><\/span><\/span><\/h2>\n


\n<\/strong>—\u00a0\u0643\u0627\u0646 \u0648\u0627\u0644\u062a\u0648\u0646 \u0645\u0642\u062a\u0646\u0639\u064b\u0627 \u0628\u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0644\u0646\u062c\u0627\u062d \u0645\u062a\u0627\u062c\u0631\u0647 \u0641\u0643\u0627\u0646 \u062f\u0627\u0626\u0645 \u0627\u0644\u062a\u0631\u062f\u062f \u0639\u0644\u0649 \u0645\u062f\u0631\u0633\u0629 \u0622\u0649 \u0628\u0649 \u0627\u0645 \u0641\u0649 \u0646\u064a\u0648\u064a\u0648\u0631\u0643 \u0644\u0627\u0643\u062a\u0634\u0627\u0641 \u0627\u0644\u0639\u0642\u0648\u0644 \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0629 \u0627\u0644\u0648\u0627\u0639\u062f\u0629 <\/span><\/p>\n

and bring them into his company, keeping Walmart at the top.<\/span><\/p>\n

As a straightforward result of this forward-thinking approach, Walmart became the first retailer in the United States to adopt barcode technology and apply barcodes to the products it sold. <\/span><\/p>\n

To scan items at checkout using a dedicated scanner connected to a computer that records all merchandise. An inventory program also tracked sales and remaining stock, which helped <\/span><\/p>\n

manage inventory more effectively, reduce expenses, and reorder items as needed.<\/span><\/p>\n

This approach made it possible to identify the best-selling products, driving rapid growth and improving competitiveness.<\/span><\/p>\n

.<\/p>\n

—\u00a0\u0643\u0630\u0644\u0643 \u062a\u0642\u062f\u064a\u0645 \u062a\u062c\u0627\u0631\u0628 \u062a\u0633\u0648\u0642 \u0645\u062e\u062a\u0644\u0641\u0629 \u0648 \u0645\u062a\u0646\u0648\u0639\u0629 \u062d\u064a\u062b \u062a\u062d\u0648\u0644\u062a \u0645\u0646 \u0645\u062c\u0631\u062f \u0645\u062a\u0627\u062c\u0631 \u062a\u0642\u062f\u0645 \u0645\u0646\u062a\u062c\u0627\u062a \u0628\u0623\u0633\u0639\u0627\u0631 \u0645\u0646\u062e\u0641\u0636\u0629 \u0644\u062a\u0634\u0645\u0644:<\/span><\/p>\n

A. Large shopping centers combining discount stores with a full-service supermarket.<\/span><\/p>\n

\u0628 –\u00a0 \u0646\u0627\u062f\u0649 \u0633\u0627\u0645\u0632: \u0647\u0649 \u0633\u0644\u0633\u0644\u0629 \u0645\u0646 \u0627\u0644\u0646\u0648\u0627\u062f\u0649 \u0641\u0649 \u0634\u0643\u0644 \u0645\u062a\u0627\u062c\u0631 \u0644\u0628\u064a\u0639 \u0627\u0644\u0645\u0648\u0627\u062f \u0627\u0644\u063a\u0630\u0627\u0626\u064a\u0629\u060c \u0627\u0644\u0633\u0644\u0639 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629 \u0628\u0627\u0644\u062c\u0645\u0644\u0629 \u0644\u0644\u0623\u0639\u0636\u0627\u0621 \u0641\u0642\u0637 \u0648 \u064a\u0645\u0643\u0646 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0635\u063a\u064a\u0631\u0629<\/span><\/p>\n

They also offered memberships.<\/span><\/p>\n

\u062c – \u0645\u062d\u0644\u0627\u062a \u0627\u0644\u0628\u0642\u0627\u0644\u0629 \u0627\u0644\u0635\u063a\u064a\u0631\u0629: \u062a\u0628\u064a\u0639 \u0627\u0644\u0645\u0648\u0627\u062f \u0627\u0644\u063a\u0630\u0627\u0626\u064a\u0629 \u0627\u0644\u0623\u0635\u063a\u0631 \u062d\u062c\u0645\u064b\u0627.<\/span><\/p>\n

.<\/p>\n

\u00a02 .\u00a0\u00a0<\/strong>Treating the customer like the boss<\/strong>:<\/strong><\/span><\/h2>\n


\n<\/strong>This was one of Walton\u2019s most famous sayings, but he truly put it into practice. This philosophy led him to introduce many customer-focused services and activities that aligned with <\/span><\/p>\n

life in small American towns\u2014from the greeter at the entrance of every store to the customer satisfaction sign he placed in <\/span><\/p>\n

\u0623\u0648\u0644\u0649 \u0645\u062a\u0627\u062c\u0631 \u0648\u0648\u0644 \u0645\u0627\u0631\u062a \u062a\u062d\u062a \u0634\u0639\u0627\u0631 “\u0631\u0636\u0627\u0643\u0645 \u0645\u0636\u0645\u0648\u0646” \u0648 \u0627\u0644\u062a\u0649 \u0643\u0627\u0646 \u064a\u062c\u062f\u0647\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0645\u064f\u0637\u0628\u0642\u0629 \u0641\u0639\u0644\u064a\u064b\u0627 \u0648 \u0644\u064a\u0633 \u0645\u062c\u0631\u062f \u0634\u0639\u0627\u0631.<\/span><\/p>\n

.<\/p>\n

\u00a03 .\u00a0<\/strong>Economic Impact and Community Role<\/strong>:<\/strong><\/span><\/h2>\n


\n<\/strong>\u0647\u0646\u0627 \u0633\u062a\u062c\u062f \u0623\u0631\u0642\u0627\u0645 \u0645\u062b\u0644 18 \u0645\u0644\u064a\u0648\u0646 \u062f\u0648\u0644\u0627\u0631 \u062a\u0628\u0631\u0639\u0627\u062a \u0641\u0649 \u062d\u0627\u0644\u0627\u062a \u0627\u0644\u0623\u0632\u0645\u0627\u062a \u0627\u0644\u0643\u0627\u0631\u062b\u064a\u0629\u060c 2450 \u0634\u0627\u062d\u0646\u0629 \u0645\u0633\u0627\u0639\u062f\u0627\u062a \u0644\u0636\u062d\u0627\u064a\u0627 \u0625\u0639\u0635\u0627\u0631\u0649 “\u0643\u0627\u062a\u0631\u064a\u0646\u0627 \u0648 \u0631\u064a\u062a\u0627” \u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 <\/span><\/p>\n

a drug prevention program and a commitment to spend $2 billion by the end of 2015 to end hunger in the United States. Its distinctive role in employment is also notable: <\/span><\/p>\n

it currently employs 2.3 million people worldwide!<\/span><\/p>\n

The economic impact is positive, driving a remarkable increase in domestic trade in the countries and cities where its stores operate. A 2001 study by the McKinsey Global Institute <\/span><\/p>\n

found that Walmart was responsible for labor productivity growth from 1995 to 2000, having accelerated the pace of productivity in <\/span><\/p>\n

the retail sector, but the impact on competitors is clearly negative\u2014a phenomenon known as the Walmart effect.<\/span><\/p>\n

In a 1997 research paper, Professor Kenneth Stone, an economics professor at Iowa State University, found that some small towns could lose nearly<\/span><\/p>\n

half of their retail trade within 10 years of a Walmart opening there. A 2009 study by the Tuck School of <\/span><\/p>\n

Business also found that Walmart\u2019s entry into the market affects Market<\/a> them severely, with sales at similar large stores falling by 40% and supermarket sales by <\/span><\/p>\n

17%. A study by the National Bureau of Economic Research also found negative effects on competing businesses located 5 to 10 miles from <\/span><\/p>\n

Opening a new Walmart store<\/span><\/p>\n

It is now one of the world\u2019s top companies by sales and ranks among the 20 largest companies globally by market capitalization.<\/span><\/p>\n

.<\/p>\n

\u00a04 .\u00a0<\/strong>Using data to predict customer behavior<\/strong>:<\/strong><\/span><\/h2>\n


\n<\/strong>\u062d\u064a\u062b \u0627\u0633\u062a\u0645\u0631 \u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645 \u0628\u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0628\u0639\u062f \u0631\u062d\u064a\u0644 \u0648\u0627\u0644\u062a\u0648\u0646 \u0641\u0642\u0627\u0645\u062a \u0639\u0627\u0645 2011 \u0628\u0627\u0644\u0627\u0633\u062a\u062d\u0648\u0627\u0630 \u0639\u0644\u0649 \u0634\u0631\u0643\u0629 \u0627\u0644\u0628\u0631\u0645\u062c\u064a\u0627\u062a “\u0643\u0648\u0632\u0645\u064a\u0643\u0633”\u00a0\u0644\u062a\u062a\u0645\u0643\u0646 \u0645\u0646 \u062a\u062d\u0644\u064a\u0644 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 <\/span><\/p>\n

in real time and use predictive analytics to grow the business by anticipating customer behavior. In 2012, it also created its own search engine, which led <\/span><\/p>\n

to widespread privacy concerns over the vast amount of data it handles.<\/span><\/p>\n

.<\/p>\n

5. The Marketing Mix<\/strong>:<\/strong><\/span><\/h2>\n


\n<\/strong>From the beginning, Walton\u2019s market strategy was to sell larger quantities of goods at low prices and low profit margins, supported by finding low-cost suppliers <\/span><\/p>\n

and entering into contracts with them.<\/span><\/p>\n

\u062a\u062c\u062f \u0630\u0644\u0643 \u0641\u0649 \u0627\u0644Mission Statement\u00a0\u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0648\u0648\u0644 \u0645\u0627\u0631\u062a \u0627\u0644\u062a\u0649 \u062a\u062a\u0644\u062e\u0635 \u0641\u0649 \u0633\u0644\u0648\u062c\u0627\u0646 ” \u0646\u062d\u0646 \u0646\u0648\u0641\u0631 \u0627\u0644\u0623\u0645\u0648\u0627\u0644 \u0644\u0644\u0646\u0627\u0633 \u0644\u0630\u0644\u0643 \u064a\u0633\u062a\u0637\u064a\u0639\u0648\u0627 \u0627\u0644\u0639\u064a\u0634 \u0628\u0634\u0643\u0644 <\/span><\/p>\n

\u0623\u0641\u0636\u0644” \u0648 \u0627\u0644\u0645\u062d\u0642\u0642\u0629 \u0644\u0631\u0624\u064a\u062a\u0647\u0645 \u0627\u0644\u0645\u062a\u0637\u0644\u0639\u0629 \u0644\u064a\u0643\u0648\u0646\u0648\u0627 \u0623\u0643\u0628\u0631 \u0634\u0631\u0643\u0629 \u0628\u064a\u0639 \u0628\u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u062d\u0648\u0644 \u0627\u0644\u0639\u0627\u0644\u0645.<\/span><\/p>\n

\u064a\u0648\u0627\u062c\u0647 \u0648\u0648\u0644 \u0645\u0627\u0631\u062a \u0645\u0646\u0627\u0641\u0633\u0629 \u0634\u062f\u064a\u062f\u0629 \u062f\u0627\u062e\u0644 \u0623\u0645\u0631\u064a\u0643\u0627 \u0648 \u062e\u0627\u0631\u062c\u0647\u0627 \u062d\u064a\u062b \u064a\u0623\u062a\u0649 \u0643\u0627\u0631\u0641\u0648\u0631 \u0639\u0627\u0644\u0645\u064a\u064b\u0627 \u0647\u0648 \u0627\u0644\u0623\u0628\u0631\u0632 \u0641\u0649 \u0645\u0646\u0627\u0641\u0633\u062a\u0647\u060c \u0623\u0645\u0627 \u0641\u0649 \u0623\u0645\u0631\u064a\u0643\u0627 \u064a\u0623\u062a\u0649 “\u062a\u0627\u0631\u062c\u062a” \u0648 \u0643\u0630\u0644\u0643 \u0645\u062a\u0627\u062c\u0631 <\/span><\/p>\n

“\u0643\u0644 \u0634\u0649\u0621 \u0628\u062f\u0648\u0644\u0627\u0631” \u0627\u0644\u0623\u0645\u0631\u064a\u0643\u064a\u0629 \u0648 \u0627\u0644\u062a\u0649 \u0627\u062f\u0649 \u0638\u0647\u0648\u0631\u0647\u0627 \u0644\u0627\u0646\u062e\u0641\u0627\u0636 \u0646\u0633\u0628\u0629 \u0645\u0628\u064a\u0639\u0627\u062a \u0648\u0648\u0644 \u0645\u0627\u0631\u062a \u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u0627\u0644\u0633\u0646\u0648\u0627\u062a \u0627\u0644\u0645\u0627\u0636\u064a\u0629. \u0628\u064a\u0646\u0645\u0627 \u062a\u0646\u0627\u0641\u0633\u0647\u0627 \u0623\u0645\u0627\u0632\u0648\u0646 \u0641\u0649 \u0645\u062c\u0627\u0644 <\/span><\/p>\n

online sales, as its physical stores have not yet expanded enough to create fierce competition.<\/span><\/p>\n

Walmart\u2019s marketing mix consists of the following elements:<\/span><\/span><\/p>\n

.<\/span><\/p>\n

\u00a0 \u0627\u0644\u0645\u064f\u0646\u062a\u062c: <\/span><\/span><\/p>\n

Its primary business is retail. It attracts consumers by offering products that meet their needs and influence their purchasing decisions, along with good customer service. Employees are <\/span><\/p>\n

at its various branches are trained to help customers find the products they are looking for. It satisfies its customers by stocking its stores with a wide <\/span><\/p>\n

\u0636\u062e\u0645\u0629 \u0645\u0646 \u0645\u062e\u062a\u0644\u0641 \u0627\u0644\u0628\u0636\u0627\u0626\u0639 (\u0645\u0648\u0627\u062f \u063a\u0630\u0627\u0626\u064a\u0629\u060c\u0627\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0627\u062a\u060c\u0623\u062b\u0627\u062b\u060c\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u0635\u062d\u0629 \u0648 \u0627\u0644\u062a\u062c\u0645\u064a\u0644\u060c\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u0623\u0637\u0641\u0627\u0644\u060c\u0627\u0644\u0641\u0631\u0648\u0639 \u0627\u0644\u0643\u0628\u0631\u0649 \u064a\u062a\u0648\u0627\u062c\u062f \u0628\u0647\u0627 \u0643\u0630\u0644\u0643 \u0635\u064a\u062f\u0644\u064a\u0627\u062a…\u0627\u0644\u062e).<\/span><\/p>\n

Walmart follows a policy of prioritizing local suppliers while maintaining good relationships with their international counterparts. And, as I mentioned, its founder\u2019s tech-forward mindset <\/span><\/p>\n

and the fact that this approach continued after his departure make it easy to see how Walmart could have an integrated product inventory system linked to suppliers to track <\/span><\/p>\n

stock levels in real time.<\/span><\/p>\n

.<\/p>\n

\u00a0\u0627\u0644\u0633\u0639\u0631:<\/span><\/span><\/p>\n

\u0648\u0648\u0644 \u0645\u0627\u0631\u062a \u062a\u062a\u0628\u0639 \u0645\u0646\u0647\u062c\u064a\u0629\u00a0Everyday Low Price (EDLP) “\u0633\u0639\u0631 \u0645\u0646\u062e\u0641\u0636 \u0643\u0644 \u064a\u0648\u0645” \u0648 \u062a\u0647\u062f\u0641 \u0644\u062c\u0630\u0628 \u0623\u0639\u062f\u0627\u062f \u0636\u062e\u0645\u0629 \u0645\u0646 \u0627\u0644\u0646\u0627\u0633 \u0648 \u062a\u0633\u062a\u062f \u0641\u0649 \u0630\u0644\u0643 \u0644\u062a\u0639\u0627\u0645\u0644\u0647\u0627 <\/span><\/p>\n

with low-cost suppliers and consistently offers discounts during special occasions, such as Christmas and American football games.<\/span><\/p>\n

Despite its high customer traffic and huge sales, Walmart maintains this approach because it strengthens its competitiveness and preserves its price leadership in<\/span><\/p>\n

The retail industry.<\/span><\/p>\n

.<\/p>\n

\u00a0\u0627\u0644\u0645\u0643\u0627\u0646:<\/span><\/span><\/p>\n

Walmart has thousands of stores around the world, conveniently located in major city centers and squares, making them easy for consumers to reach. It also <\/span><\/p>\n

keeps its warehouses near its stores to make it easier to restock them and quickly deliver goods that require transportation to customers. It also has a fleet of<\/span><\/p>\n

trucks for transporting goods from its main warehouses.<\/span><\/p>\n

.<\/p>\n

Advertising and promotion: <\/span><\/span><\/p>\n

It relies heavily on digital marketing, print advertising, and television advertising, and spent $2.1, $2.4, and $2.5 billion. <\/span><\/p>\n

Advertising spend in 2011, 2010, and 2009, respectively, was limited to these levels, which are in line with the revenue generated. <\/span><\/p>\n

Other channels, such as newspaper ads, radio, and circulars, are used less often.<\/span><\/p>\n

.<\/p>\n

The choice of channel depends on the objective:<\/span><\/p>\n

* Television ads reinforce Walmart\u2019s image as offering quality products at low prices.<\/span><\/p>\n

* Radio delivers specific information about the most popular products.<\/span><\/p>\n

* Monthly circulars and newspaper ads draw attention to discount offers.<\/span><\/p>\n

And, as it does at its headquarters in Bentonville, Walmart avoids advertising fanfare to keep costs down.<\/span><\/p>\n

","protected":false},"excerpt":{"rendered":"

  \u0647\u0644 \u0633\u0645\u0639\u062a \u0639\u0646 \u0633\u0644\u0633\u0644\u0629 \u0645\u062a\u0627\u062c\u0631 \u0648\u0648\u0644 \u0645\u0627\u0631\u062a \u0627\u0644\u0639\u0627\u0644\u0645\u064a\u0629\u061f \u0647\u0649 \u0623\u0643\u0628\u0631 \u0634\u0631\u0643\u0629 \u0628\u064a\u0639 \u0628\u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u062d\u0648\u0644 \u0627\u0644\u0639\u0627\u0644\u0645 \u0648 \u0627\u0644\u062a\u0649 \u0628\u062f\u0623\u062a \u0641\u0649 “\u0623\u0631\u0643\u0627\u0646\u0633\u0633” \u0627\u0644\u0623\u0645\u0631\u064a\u0643\u064a\u0629 \u0639\u0627\u0645 1962 \u060c \u0625\u0644\u0649 [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":9403,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ibtdi_aa_focus_keyword":"","_ibtdi_aa_secondary_keywords":"","_ibtdi_aa_audience":"","_ibtdi_aa_tone":"","_ibtdi_aa_summary":"","_ibtdi_aa_reviewer_name":"","_ibtdi_aa_reviewer_bio":"","_ibtdi_aa_reviewer_url":"","_ibtdi_aa_reviewed_date":"","_ibtdi_aa_service_id":"","_ibtdi_aa_related_ids":"","_ibtdi_aa_human_reviewed":"","_ibtdi_aa_disable":"","_ibtdi_aa_disable_links":"","_ibtdi_aa_sources":"","_ibtdi_aa_update_notes":"","footnotes":""},"categories":[491,1],"tags":[8223,781,13771,2185,1676,9207,13770,11791],"class_list":["post-9382","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-491","category-1","tag-8223","tag-781","tag-13771","tag-2185","tag-1676","tag-9207","tag-13770","tag-11791"],"_links":{"self":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/9382","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/comments?post=9382"}],"version-history":[{"count":0,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/9382\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media\/9403"}],"wp:attachment":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media?parent=9382"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/categories?post=9382"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/tags?post=9382"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}