{"id":9380,"date":"2017-09-27T21:18:59","date_gmt":"2017-09-27T18:18:59","guid":{"rendered":"https:\/\/www.ibtdi.com\/?p=9380"},"modified":"2017-09-27T21:18:59","modified_gmt":"2017-09-27T18:18:59","slug":"5-%d9%86%d8%b5%d8%a7%d8%a6%d8%ad-%d9%84%d8%aa%d8%aa%d8%ac%d9%86%d8%a8-%d9%88%d9%82%d9%88%d8%b9-%d8%a8%d8%b1%d9%8a%d8%af%d9%83-%d8%a7%d9%84%d8%aa%d8%b1%d9%88%d9%8a%d8%ac%d9%89-%d9%81%d9%89-%d8%a7%d9%84","status":"publish","type":"post","link":"https:\/\/www.ibtdi.com\/en\/5-%d9%86%d8%b5%d8%a7%d8%a6%d8%ad-%d9%84%d8%aa%d8%aa%d8%ac%d9%86%d8%a8-%d9%88%d9%82%d9%88%d8%b9-%d8%a8%d8%b1%d9%8a%d8%af%d9%83-%d8%a7%d9%84%d8%aa%d8%b1%d9%88%d9%8a%d8%ac%d9%89-%d9%81%d9%89-%d8%a7%d9%84\/","title":{"rendered":"5 tips to keep your promotional emails out of spam"},"content":{"rendered":"

\"Image<\/a><\/p>\n

 <\/p>\n

There are some things you can do that will increase the likelihood of your promotional emails ending up in the spam folder<\/a>Generally, this issue has been addressed through<\/span><\/p>\n

the use of protocols and tools such as Mailchimp. Mailchimp offers both a free plan and a paid subscription. But even if you rely on traditional sending methods, <\/span><\/p>\n

There are a few things you can do to help keep your promotional emails out of spam. You may also be sending just one email to a customer, so you don\u2019t need<\/span><\/p>\n

to use a tool like Mailchimp; these tips will help in that case, too.<\/span><\/p>\n

First, think of Google as a person who thinks and has its own learning experience and learning curve. Through the experience it has gained <\/span><\/p>\n

over the years, it knows which emails are good and can go straight to the inbox, and which emails are potentially harmful (containing a virus, for example, or <\/span><\/p>\n

advertisements, etc.).<\/span><\/p>\n

\n

This will be explained in the following points:<\/span><\/p>\n

\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u0627\u062a\u062d\u062f\u062b \u0639\u0646 \u062c\u0648\u062c\u0644 \u0628\u0627\u0644\u0630\u0627\u062a \u0644\u0627\u0646\u00a0<\/span>gmail<\/span>\u00a0\u0627\u0635\u0628\u062d \u0627\u0644\u0627\u064a\u0645\u064a\u0644 \u0627\u0644\u0623\u0642\u0648\u0649 \u0648\u0627\u0644\u0623\u0643\u062b\u0631 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0627\u064b.<\/span><\/span><\/span><\/p>\n

.<\/p>\n

1-\u00a0\u00a0\u00a0\u00a0\u00a0Be careful when writing subject lines.<\/strong>:<\/span> <\/span><\/h2>\n

Some subject lines can cause Google to treat your email as spam simply because they use promotional or action-driving words in the <\/span><\/p>\n

\u0627\u0644\u0639\u0646\u0648\u0627\u0646\u00a0Offer \u2013 Hot Deal \u2013 Surprise \u2013 Discount – Now\u00a0\u060c \u0648\u0623\u064a\u0636\u0627\u064b \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u0639\u062c\u0628 \u0647\u0630\u0647 !! \u060c \u0648\u0623\u0646 \u062a\u0643\u062a\u0628 \u0627\u0644\u062d\u0631\u0648\u0641 <\/span><\/p>\n

English capital letters, such as \u201cEMAIL FOR YOU,\u201d can have the same effect. Google recognizes these promotional words as likely indicators of advertising, so it places the message <\/span><\/p>\n

in the spam folder to keep promotional emails away from its users\u2019 inboxes.<\/span><\/p>\n

You can also avoid using words like \u201cCongratulations\u201d in the subject line. Scams arrive from all over the world, promising money <\/span><\/p>\n

and prizes. We know these emails are fake, and Google does too, so it filters them out. Try to avoid words like these, which can cause your promotional email<\/span><\/p>\n

\u064a\u0628\u062f\u0648 \u0632\u0627\u0626\u0641.<\/span><\/p>\n

.<\/p>\n

2-\u00a0\u00a0\u00a0\u00a0\u00a0Avoid direct links<\/strong>:<\/span> <\/span><\/h2>\n

When the internet and email boom began, hackers sent emails containing links. Opening one could give you a serious virus! So <\/span><\/p>\n

over time, links\u2014especially those from unknown senders or people emailing you for the first time\u2014became a concern for email providers <\/span><\/p>\n

such as Gmail, Hotmail, and others. So avoid including links, especially when sending a large batch of emails at once\u2014a bulk email. <\/span><\/p>\n

This makes things worse.<\/span><\/p>\n

There\u2019s a method I\u2019ve tried that I think worked well: instead of making the link open directly, I include it as plain text without adding a hyperlink. <\/span><\/p>\n

That way, the recipient can see it and copy and paste it into their browser\u2019s address bar. This avoids having an actual link in the email, which may significantly reduce the likelihood of <\/span><\/p>\n

the entire email ending up in spam.<\/span><\/p>\n

.<\/p>\n

3-\u00a0\u00a0\u00a0\u00a0\u00a0Avoid images and attachments:<\/strong>\u00a0<\/span><\/h2>\n

Email hosting providers also consider attachments a serious problem, especially images and large files, because an image, for example, is supposed to have its <\/span><\/p>\n

A small size, but if the email host finds that the image is large, its experience with viruses may lead it to assume that the image isn\u2019t a genuine image but rather a <\/span><\/p>\n

file containing a virus.<\/span><\/p>\n

My advice is to reduce the size of the attachment as much as possible. There are now better ways to share large files, such as uploading them to a hosting service or your website and adding a link in the way I mentioned earlier, so the recipient knows where to go to view the file. <\/span><\/p>\n

\u0627\u0633\u062a\u0636\u0627\u0641\u0629 \u0627\u0648 \u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u0627\u0644\u0643\u062a\u0631\u0648\u0646\u0649 \u0644\u0643 \u0648\u062a\u0636\u0639 \u0631\u0627\u0628\u0637 \u0628\u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u062a\u064a \u0630\u0643\u0631\u062a\u0647\u0627 \u0644\u0643 \u0633\u0627\u0628\u0642\u0627\u064b \u0644\u0643\u0649 \u062a\u0646\u0628\u0647 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 \u0648\u064a\u062f\u062e\u0644 \u064a\u0631\u0649 \u0627\u0644\u0645\u0644\u0641 \u0627\u0644\u0645\u0631\u0627\u062f.<\/span><\/p>\n

.<\/p>\n

4-\u00a0\u00a0\u00a0\u00a0\u00a0<\/strong>Split up your outgoing emails<\/strong>:<\/span> <\/span><\/h2>\n

This article offers tips for sending emails without a tool. Tools such as Mailchimp don\u2019t run into these problems because a protocol allows them to pass through<\/span><\/p>\n

emails sent through these tools\u2014even to a large number of recipients\u2014are less likely to be flagged. But if you don\u2019t use Mailchimp or a similar tool and send emails manually, <\/span><\/p>\n

If you\u2019re using a traditional approach, don\u2019t send a huge number of emails at once, as they\u2019re more likely to end up in spam. Instead, split the emails into smaller batches. Of course, <\/span><\/p>\n

the fewer emails you send at a time, the better. Ideally, you would send one email, then follow it with another. This is the best possible approach, but it\u2019s difficult if <\/span><\/p>\n

you need to send bulk email.<\/span><\/p>\n

.<\/p>\n

5-\u00a0\u00a0\u00a0\u00a0\u00a0Send emails to your subscribers:<\/strong>\u00a0<\/span><\/h2>\n

This tip builds on all the previous advice. The best approach now is to send your promotional emails as updates to your customers, clients, and people interested in your product or <\/span><\/p>\n

service. Simply provide a way for interested people to subscribe, such as a subscribe box on your website. They can sign up, and then you can email them using a tool <\/span><\/p>\n

There are tools available for emailing your subscribers (both free and paid), and emails sent this way have a high delivery rate, even if <\/span><\/p>\n

they land in Gmail\u2019s Promotions or Updates tabs. They still arrive successfully, with no issues, and subscribers can <\/span><\/p>\n

unsubscribe from the mailing list at any time. This is one of the most important promotional methods today; flooding people with promotional messages is no longer <\/span><\/p>\n

effective. It\u2019s better to get their permission to send promotional messages (Permission Marketing). This way, you\u2019ll achieve higher conversion rates.<\/span><\/p>\n

\u0627\u0639\u0644\u0649 (Action).<\/span><\/p>\n

.<\/p>\n

\u0627\u0644\u0645\u0644\u062e\u0635..<\/span><\/span> Think of Google as a person who can recognize promotional emails and viruses, and who works hard to avoid this kind of <\/span><\/p>\n

message. You should also do your best to avoid the words and elements that might make Google classify you as spam or a harmful virus!<\/span><\/p>","protected":false},"excerpt":{"rendered":"

  \u0647\u0646\u0627\u0643 \u0628\u0639\u0636 \u0627\u0644\u0623\u0645\u0648\u0631 \u0627\u0644\u062a\u064a \u0644\u0648 \u0641\u0639\u0644\u062a\u0647\u0627 \u0633\u0648\u0641 \u062a\u0632\u064a\u062f \u0646\u0633\u0628\u0629 \u0648\u0627\u062d\u062a\u0645\u0627\u0644\u064a\u0629 \u062f\u062e\u0648\u0644 \u0628\u0631\u064a\u062f\u0643 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u0649 \u0627\u0644\u0649 \u0635\u0646\u062f\u0648\u0642 \u0627\u0644spam\u060c \u0648\u0639\u0645\u0648\u0645\u0627\u064b \u062a\u0645 \u062d\u0644 \u0647\u0630\u0647 \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0639\u0646 \u0637\u0631\u064a\u0642 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0628\u0631\u0648\u062a\u0648\u0643\u0648\u0644\u0627\u062a [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":9384,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ibtdi_aa_focus_keyword":"","_ibtdi_aa_secondary_keywords":"","_ibtdi_aa_audience":"","_ibtdi_aa_tone":"","_ibtdi_aa_summary":"","_ibtdi_aa_reviewer_name":"","_ibtdi_aa_reviewer_bio":"","_ibtdi_aa_reviewer_url":"","_ibtdi_aa_reviewed_date":"","_ibtdi_aa_service_id":"","_ibtdi_aa_related_ids":"","_ibtdi_aa_human_reviewed":"","_ibtdi_aa_disable":"","_ibtdi_aa_disable_links":"","_ibtdi_aa_sources":"","_ibtdi_aa_update_notes":"","footnotes":""},"categories":[491],"tags":[1460,6498,13759,13758,13743,13760,7973],"class_list":["post-9380","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-491","tag-spam","tag-6498","tag-13759","tag-13758","tag-13743","tag-13760","tag-7973"],"_links":{"self":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/9380","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/comments?post=9380"}],"version-history":[{"count":0,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/9380\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media\/9384"}],"wp:attachment":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media?parent=9380"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/categories?post=9380"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/tags?post=9380"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}