{"id":8900,"date":"2017-09-09T21:01:18","date_gmt":"2017-09-09T18:01:18","guid":{"rendered":"https:\/\/www.ibtdi.com\/?p=8900"},"modified":"2017-09-09T22:09:05","modified_gmt":"2017-09-09T19:09:05","slug":"10-%d8%b9%d9%88%d8%a7%d9%85%d9%84-%d8%ae%d8%a7%d8%b5%d8%a9-%d8%a8%d9%80-%d8%a7%d9%84%d8%af%d9%88%d9%85%d9%8a%d9%86-%d8%b9%d9%84%d9%8a%d9%83-%d9%85%d8%b9%d8%b1%d9%81%d8%aa%d9%87%d8%a7-%d9%84%d8%aa","status":"publish","type":"post","link":"https:\/\/www.ibtdi.com\/en\/10-%d8%b9%d9%88%d8%a7%d9%85%d9%84-%d8%ae%d8%a7%d8%b5%d8%a9-%d8%a8%d9%80-%d8%a7%d9%84%d8%af%d9%88%d9%85%d9%8a%d9%86-%d8%b9%d9%84%d9%8a%d9%83-%d9%85%d8%b9%d8%b1%d9%81%d8%aa%d9%87%d8%a7-%d9%84%d8%aa\/","title":{"rendered":"10 Domain Factors You Should Know for Better Google Rankings"},"content":{"rendered":"

\"Image<\/a><\/p>\n

 <\/p>\n

Google\u2019s search engine algorithm uses many factors\u2014some are known and others unknown, some proven and some speculative. <\/span><\/p>\n

been used. Brother Majed Atwi discussed these factors in his article, \u201c200+ Google Ranking Factors,\u201d and mentioned their types and categories.<\/span><\/p>\n

In this article, I\u2019ll cover some of these factors: those related specifically to the domain name. I may discuss the remaining factors in future articles. <\/span><\/p>\n

Google\u2019s algorithm includes many factors that change over time, but you should review them and take them into account when designing your website.<\/span><\/p>\n

Domain-name factors used in Google\u2019s algorithm:<\/strong><\/span><\/a><\/span><\/p>\n

.<\/p>\n

\u0639\u0645\u0631 \u0627\u0644\u062f\u0648\u0645\u064a\u0646 :<\/strong><\/span><\/h2>\n

That is, the age of the domain since it was registered. Google\u2019s algorithm considers older domains to be more trustworthy. But what about new websites? In <\/span><\/p>\n

this video, Matt Cutts (Google\u2019s head of webspam) says: \u201cThere really isn\u2019t much difference to Google between a domain that\u2019s six months old and one that\u2019s a year old.\u201d <\/span><\/p>\n

We can infer from this that the algorithm takes a domain\u2019s age into account, but it is not a particularly important factor, based on <\/span><\/p>\n

\u0643\u0644\u0627\u0645 matt cuts .<\/span><\/p>\n

I haven\u2019t had the chance to test this myself, but here\u2019s an experiment by someone else in the field:<\/span><\/p>\n

The person conducting the experiment claims to own two domains: one is three years old and unused, while the other is only a year old and in use. This user <\/span><\/p>\n

He copied the website\u2019s content from the active domain to the unused domain, then searched for the site on Google. The copied site appeared in the results with the <\/span><\/p>\n

older domain, ahead of the original domain with the shorter history!<\/span><\/p>\n

In fact, I tend to believe what Matt Cutts says, and I think this user\u2019s experience is inaccurate. However, regardless, we should know that the age of the domain has <\/span><\/p>\n

It can affect rankings, even if the impact is small.<\/span><\/p>\n

.<\/p>\n

Keyword in the domain name:<\/strong><\/span><\/h2>\n

Having the primary keyword in the domain name The domain <\/a>can improve a website\u2019s ranking in search results. For example, on the \u201cSEO \u0628\u0627\u0644\u0639\u0631\u0628\u064a\u201d website, SEO is the <\/span><\/p>\n

primary keyword, so including it in the domain name \u201cwww.seo-ar.net\u201d is a good practice.<\/span><\/p>\n

.<\/p>\n

Keyword position in the domain name:<\/strong><\/span><\/h2>\n

\u0644\u064a\u0633 \u0641\u0642\u0637 \u0648\u062c\u0648\u062f Keyword<\/a> The order of the words also plays a role in improving rankings. Returning to our earlier SEO in Arabic example, note that choosing <\/span><\/p>\n

www.seo-ar.net is much better than choosing www.ar-seo.net, since having the word \u201cseo\u201d as the first word in the domain is an excellent practice.<\/span><\/p>\n

.<\/p>\n

Domain registration period:<\/strong><\/span><\/h2>\n

A domain paid for five years ranks higher than one paid for a single year, so it\u2019s recommended that you register the domain for as long a period as possible. <\/span><\/p>\n

\u0637\u0648\u064a\u0644\u0629 \u0642\u062f\u0631 \u0627\u0644\u0627\u0645\u0643\u0627\u0646 .<\/span><\/p>\n

.<\/p>\n

Keywords in the subdomain name:<\/strong><\/span><\/h2>\n

It\u2019s recommended to include keywords in the subdomain name, just as in the main domain name. Example: keyword.primerydmainname.com<\/span><\/p>\n

.<\/p>\n

Domain history:<\/strong><\/span><\/h2>\n

Google also looks at a domain\u2019s history and who used it previously. If there has been a problem, misuse, or an illegitimate user <\/span><\/p>\n

for the domain, which will affect the website\u2019s ranking in search results<\/a> .<\/span><\/p>\n

.<\/p>\n

\u0639\u0627\u0645\u0644\u00a0\u0627\u0644 EMD :<\/strong><\/span><\/h2>\n

The EMD (Exact Match Domain) factor measures how closely a page\u2019s domain name matches its content. It\u2019s always recommended to choose a <\/span><\/p>\n

domain name that aligns with the page\u2019s content. Google\u2019s algorithm pays close attention to how closely the domain name matches the page content. The higher the EMD, <\/span><\/p>\n

the better the ranking.<\/span><\/p>\n

.<\/p>\n

\u0639\u0627\u0645\u0644\u00a0WhoIs :<\/strong><\/span><\/h2>\n

This factor identifies the domain owner, registration date, name server, and other information. What I\u2019d like to point out is that there is <\/span><\/p>\n

Companies hide this information (Private WhoIs). The question is: Does hiding it affect Google search rankings?<\/span><\/p>\n

There are many opinions on this subject. Some say there is no difference between hiding and displaying the information, while others believe it should be displayed. <\/span><\/p>\n

Therefore, unless there are security reasons to hide this information, it is preferable to display it.<\/span><\/p>\n

.<\/p>\n

Current domain owner:<\/strong><\/span><\/h2>\n

If Google identifies the current domain owner as a spammer or finds them on a blacklist, the site may be excluded from Google search results.<\/span><\/p>\n

.<\/p>\n

Country-code domain extension:<\/strong><\/span><\/h2>\n

A country-code domain extension (\u2026, .eg, .sy, .cn) can improve rankings in local search results but lower them in general search results. So, if you want to target <\/span><\/p>\n

a specific country, register a domain with that country\u2019s extension; otherwise, don\u2019t use one.<\/span><\/p>\n

.<\/p>\n

These are the domain name factors used by Google\u2019s crawler that you should know about and consider when building your website.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

  \u0647\u0646\u0627\u0643 \u0627\u0644\u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u062a\u064a \u062a\u0633\u062a\u062e\u062f\u0645\u0647\u0627 \u062e\u0648\u0627\u0631\u0632\u0645\u064a\u0629 \u0645\u062d\u0631\u0643 \u0627\u0644\u0628\u062d\u062b \u062c\u0648\u062c\u0644 \u0641\u064a \u0639\u0645\u0644\u0647\u0627 \u060c \u0628\u0639\u0636\u0647\u0627 \u0645\u0639\u0631\u0648\u0641 \u0648 \u0628\u0639\u0636\u0647\u0627 \u0645\u062c\u0647\u0648\u0644 \u060c \u0628\u0639\u0636\u0647\u0627 \u0645\u064f\u062b\u0628\u062a \u0648\u0628\u0639\u0636\u0647\u0627 \u064a\u0634\u0643 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647 \u060c [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":8901,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ibtdi_aa_focus_keyword":"","_ibtdi_aa_secondary_keywords":"","_ibtdi_aa_audience":"","_ibtdi_aa_tone":"","_ibtdi_aa_summary":"","_ibtdi_aa_reviewer_name":"","_ibtdi_aa_reviewer_bio":"","_ibtdi_aa_reviewer_url":"","_ibtdi_aa_reviewed_date":"","_ibtdi_aa_service_id":"","_ibtdi_aa_related_ids":"","_ibtdi_aa_human_reviewed":"","_ibtdi_aa_disable":"","_ibtdi_aa_disable_links":"","_ibtdi_aa_sources":"","_ibtdi_aa_update_notes":"","footnotes":""},"categories":[491],"tags":[13590,274,11665,9125,13591,795,13564,799],"class_list":["post-8900","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-491","tag-emd","tag-seo","tag-11665","tag-9125","tag-13591","tag-795","tag-13564","tag-799"],"_links":{"self":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/8900","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/comments?post=8900"}],"version-history":[{"count":0,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/8900\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media\/8901"}],"wp:attachment":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media?parent=8900"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/categories?post=8900"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/tags?post=8900"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}