{"id":8876,"date":"2017-09-09T19:23:06","date_gmt":"2017-09-09T16:23:06","guid":{"rendered":"https:\/\/www.ibtdi.com\/?p=8876"},"modified":"2018-06-27T12:55:24","modified_gmt":"2018-06-27T09:55:24","slug":"%d9%83%d9%8a%d9%81-%d8%aa%d8%a4%d8%ab%d8%b1-%d8%a7%d9%84%d8%a5%d8%b9%d9%84%d8%a7%d9%86%d8%a7%d8%aa-%d8%b9%d9%84%d9%89-%d8%a3%d8%af%d8%a7%d8%a1-%d9%85%d9%88%d9%82%d8%b9%d9%83-%d9%81%d9%8a-%d9%85%d8%ad","status":"publish","type":"post","link":"https:\/\/www.ibtdi.com\/en\/%d9%83%d9%8a%d9%81-%d8%aa%d8%a4%d8%ab%d8%b1-%d8%a7%d9%84%d8%a5%d8%b9%d9%84%d8%a7%d9%86%d8%a7%d8%aa-%d8%b9%d9%84%d9%89-%d8%a3%d8%af%d8%a7%d8%a1-%d9%85%d9%88%d9%82%d8%b9%d9%83-%d9%81%d9%8a-%d9%85%d8%ad\/","title":{"rendered":"How Do Ads Affect Your Website\u2019s Search Engine Performance?"},"content":{"rendered":"

\"Image<\/a><\/p>\n

 <\/p>\n

\u0645\u0646 \u0627\u0644\u0645\u0639\u0644\u0648\u0645 \u0623\u0646 Advertisements<\/a> It is a primary source of revenue for websites, especially news and article sites, blogs, and forums <\/span><\/p>\n

and service websites such as classified ad platforms and search engines.<\/span><\/p>\n

Website owners rely on advertising to generate revenue to cover operating costs and earn a net profit, for example, <\/span><\/p>\n

\u0623\u064a \u0645\u0634\u0631\u0648\u0639 \u0622\u062e\u0631.<\/span><\/p>\n

There is a common idea that seems somewhat true: the more ads displayed on a page, the higher the earnings. Of course, we come across websites <\/span><\/p>\n

Websites display more than 3 ad units, sometimes as many as 5 or even 7 ads on a single page, often in close proximity.<\/span><\/p>\n

Based on this misconception, many website and blog owners place numerous ads in different areas of their sites, believing<\/span><\/p>\n

that this will increase clicks and, in turn, their daily revenue.<\/span><\/p>\n

The truth is that, when you do this, you may indeed see more ad clicks and an increase in daily revenue. But in the medium and long term, <\/span><\/p>\n

you\u2019ll notice negative effects, including lower search rankings for your site\u2019s pages and fewer visits. Sites that <\/span><\/p>\n

show fewer ads\u2014or none at all\u2014may appear at the top of Google\u2019s results, while your site falls behind.<\/span><\/p>\n

This means your profits and revenue won\u2019t grow significantly, and traffic will decline. You may also notice a drop in comments and messages from visitors letting you know <\/span><\/p>\n

how annoyed they are by the number of ads on the page\u2014and some may even use ad-blocking extensions.<\/span><\/p>\n

.<\/p>\n

Higher consumption of hosting resources and user data<\/strong><\/span><\/h2>\n

The first impact of having too many ads on a single page is increased hosting resource consumption. As a result, you\u2019ll need to spend more to upgrade<\/span><\/p>\n

your bandwidth to handle the demands of serving ads to all users.<\/span><\/p>\n

On the other hand, many users browse the internet on smartphones and other mobile devices using limited data plans, and they don\u2019t have <\/span><\/p>\n

the budget to keep purchasing data plans. They\u2019re usually frustrated by any app or website that uses<\/span><\/p>\n

This includes all ads, including AdSense ads running in the background of the website. They consume some of the site\u2019s resources as well as users\u2019 data.<\/span><\/p>\n

The following test is from WebPageTest.org. It shows 509 requests being made in the background by a website. The surprising part is that 50% of them are related to <\/span><\/p>\n

the site's native advertising.<\/span><\/p>\n

It\u2019s well known that every request uses server resources and, of course, affects the site\u2019s speed and adds to the browser\u2019s workload as it loads the page content.<\/span><\/p>\n

One website took the opposite approach: it disabled its ads and tested its speed both with ads enabled and with them disabled. The surprising result was that, with ads enabled, <\/span><\/p>\n

the page took about 24 seconds to load, while with ads disabled, it took just 0.4 seconds!<\/span><\/p>\n

Try disabling ads yourself and compare the results with them enabled and disabled using WebPageTest.org or another speed-testing service. <\/span><\/p>\n

Loading web pages.<\/span><\/p>\n

As we all know, website browsing speed is one of the factors Google considers when indexing websites and ranking search results. And as the shift toward <\/span><\/p>\n

With a \u201cmobile-first\u201d approach, you\u2019ll need to reconsider the ads you use, especially since they can have an even greater impact on mobile browsers.<\/span><\/p>\n

.<\/p>\n

Search engine crawlers are lazy<\/strong><\/span><\/h2>\n

Google\u2019s search crawlers won\u2019t try as hard to index your site if they have trouble accessing its pages.<\/span><\/p>\n

What you may not know is that the company allocates a crawl budget that varies from site to site, but has limits. Search crawlers need to index<\/span><\/p>\n

a number of new pages each day at the lowest possible cost.<\/span><\/p>\n

So when crawlers have trouble crawling your site, they\u2019ll leave and try again later. This means slower indexing\u2014a problem you can often contribute to. <\/span><\/p>\n

Too many ads, which slows down page load times.<\/span><\/p>\n

Google is not only focused on crawling quickly and updating search results; crawling websites also consumes resources that it wants to use efficiently <\/span><\/p>\n

and make the best possible use of.<\/span><\/p>\n

Is your ad network failing to compress images? Are there issues with your ad code? Do ads generally slow down page loading? The fact is, <\/span><\/p>\n

this issue can affect indexing and prevent Google from crawling every page on your site.<\/span><\/p>\n

According to one website, Google had indexed only 300,000 pages. After the ad issues were fixed, the number of indexed pages increased <\/span><\/p>\n

Quickly to millions of pages.<\/span><\/p>\n

.<\/p>\n

Too many ads are damaging to both profits and traffic<\/strong><\/span><\/h2>\n

Back in 2012, Google launched the Top Heavy algorithm and has updated it over the years. Its purpose is to rank search results based on <\/span><\/p>\n

the number of ads on a page compared with its content.<\/span><\/p>\n

Showing too many ads on a page means bombarding visitors with advertising, which annoys them\u2014especially when the page has little content. That\u2019s why Google views <\/span><\/p>\n

such pages as having been created to make a profit rather than to provide visitors with news or value.<\/span><\/p>\n

If you rely on displaying lots of ads around content that usually consists of short news stories and articles, you\u2019re losing a lot of <\/span><\/p>\n

Potential traffic may come from Google, as it ranks your pages lower in search results.<\/span><\/p>\n

.<\/p>\n

Autoplay video ads are really bad<\/strong><\/span><\/h2>\n

This type of advertising has become common in recent years. We\u2019ve seen it on a number of websites where, when you open a site, videos start playing <\/span><\/p>\n

automatically, either muted or with sound. In all these cases, the ads are annoying and frustrating for users.<\/span><\/p>\n

Naturally, this leads users to avoid clicking your Google search results, causing your site to fall in the rankings. The same applies to the reduced <\/span><\/p>\n

amount of time users spend on your site\u2019s pages in protest against automatically playing video ads.<\/span><\/p>\n

\u0632<\/p>\n

Encouraging visitors to your website to use ad-blocking tools<\/strong><\/span><\/h2>\n

Flooding your website with ads and offering a poor experience marked by excessive advertising and slow browsing unfortunately drives visitors to use ad blockers.<\/span><\/p>\n

By using ad-blocking extensions and apps.<\/span><\/p>\n

This is one of the main reasons for the growing use of these tools, which negatively affects the revenue you can earn from your website.<\/span><\/p>\n

Unfortunately, these extensions are becoming more widespread, at the expense of websites that provide quality content and rely on revenue to fund writing <\/span><\/p>\n

editing, maintenance, and hosting.<\/span><\/p>\n

In the second quarter of 2015, the number of users of these extensions reached 198 million worldwide. From the second quarter of 2014 to the same period<\/span><\/p>\n

in 2015, the use of these extensions and tools grew by 41%.<\/span><\/p>\n

In the United States, use of these extensions increased by 48% in one year, bringing the number of active users to 45 million.<\/span><\/p>\n

This happened even faster in the United Kingdom, where ad-blocking extensions grew by 82% over 12 months, bringing the number of active users <\/span><\/p>\n

there to 12 million.<\/span><\/p>\n

Worse still, use of these extensions and mobile apps is growing rapidly, threatening the online advertising industry as well as a key source of funding for publishers and website owners.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

  \u0645\u0646 \u0627\u0644\u0645\u0639\u0644\u0648\u0645 \u0623\u0646 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0647\u064a \u0628\u0645\u062b\u0627\u0628\u0629 \u0627\u0644\u0645\u0635\u062f\u0631 \u0627\u0644\u0623\u0633\u0627\u0633\u064a \u0644\u0644\u062f\u062e\u0644 \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0644\u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u062e\u0635\u0648\u0635\u0627 \u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u0623\u062e\u0628\u0627\u0631 \u0648\u0627\u0644\u0645\u0642\u0627\u0644\u0627\u062a \u0648\u0627\u0644\u0645\u062f\u0648\u0646\u0627\u062a \u0648\u0627\u0644\u0645\u0646\u062a\u062f\u064a\u0627\u062a \u0648\u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0645\u062b\u0644 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0628\u0648\u0628\u0629 \u0648\u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b. [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":8890,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ibtdi_aa_focus_keyword":"","_ibtdi_aa_secondary_keywords":"","_ibtdi_aa_audience":"","_ibtdi_aa_tone":"","_ibtdi_aa_summary":"","_ibtdi_aa_reviewer_name":"","_ibtdi_aa_reviewer_bio":"","_ibtdi_aa_reviewer_url":"","_ibtdi_aa_reviewed_date":"","_ibtdi_aa_service_id":"","_ibtdi_aa_related_ids":"","_ibtdi_aa_human_reviewed":"","_ibtdi_aa_disable":"","_ibtdi_aa_disable_links":"","_ibtdi_aa_sources":"","_ibtdi_aa_update_notes":"","footnotes":""},"categories":[491,1],"tags":[13582,12296,6295,2648,11663,3048,5272,12940,799],"class_list":["post-8876","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-491","category-1","tag-13582","tag-12296","tag-6295","tag-2648","tag-11663","tag-3048","tag-5272","tag-12940","tag-799"],"_links":{"self":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/8876","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/comments?post=8876"}],"version-history":[{"count":0,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/8876\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media\/8890"}],"wp:attachment":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media?parent=8876"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/categories?post=8876"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/tags?post=8876"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}